The Effect of Planning and Supervision in Improving Marketing Services Towards Prospective Students at The Aneka Pratama Edukasi Foundation
DOI:
https://doi.org/10.38035/dijms.v7i4.6499Keywords:
Planning, Supervision, Marketing Services to Prospective StudentsAbstract
The purpose of this study is as follows: To determine the effect of planning on improving marketing services to prospective students, To determine the effect of supervision on improving marketing services to prospective students and To determine the effect of planning and supervision simultaneously on improving marketing services. The results of the t test show that the calculated t value is greater than the t table and the significance level is less than 0.05, so the hypothesis stating that there is an influence of Planning on marketing services can be accepted, Supervision has a significant effect on marketing services to prospective students. Based on the results of the t test, the Supervision variable has a significant effect on marketing services. Effective supervision is able to ensure that the implementation of marketing activities runs according to plans, operational standards, and predetermined objectives, Planning and Supervision simultaneously have a positive and significant effect on marketing services to prospective students. The results of the F test show that the calculated F value is much greater than the F table with a significance level below 0.05. This shows that Planning and Supervision together have a very important role in improving the quality of marketing services.
References
Abe, A. (2021). Manajemen Perencanaan Publik. Jakarta: Rajawali Press.
Agus Sulastiyono. (2022). Manajemen Pelayanan Jasa. Bandung: Alfabeta.
Amir, A. D. W. (2024). Pengawasan Terhadap Efektivitas Kinerja Tenaga Pendidikan. Prosiding Seminar Nasional Manajemen Pendidikan.
Arikunto, S. (2020). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Bohlander, G., & Snell, S. (2020). Human Resource Management. Boston: Cengage Learning.
Daft, R. (2019). Management. Boston: Cengage Learning.
Dessler, G. (2019). Human Resource Management. New Jersey: Pearson Education.
Erlina. (2019). Metodologi Penelitian: Bisnis dan Manajemen. Medan: USU Press.
Ermini. (2019). Pengaruh Kualitas Layanan Panitia PMB terhadap Kepuasan Calon Mahasiswa. E-Journal Undiksha.
Fahmi, I. (2019). Manajemen Kinerja. Bandung: Alfabeta.
Fitzsimmons, J. A., & Fitzsimmons, M. J. (2020). Service Management. New York: McGraw-Hill.
Ghozali, I. (2022). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Griffin, R. W. (2021). Management. Boston: Cengage Learning.
Hafni, L., dkk. (2019). Model Peningkatan Kualitas Pelayanan pada Perguruan Tinggi di Riau. Jurnal Ekonomi.
Handoko, T. H. (2022). Manajemen. Yogyakarta: BPFE.
Hasibuan, M. S. P. (2019). Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara.
Husaini Usman. (2020). Manajemen: Teori, Praktik dan Riset Pendidikan. Jakarta: Bumi Aksara.
Jonathan Sarwono. (2022). Metode Penelitian Kuantitatif & Kualitatif. Jakarta: PT Elex Media Komputindo.
Juliana. (2018). Dasar-Dasar Pengawasan dalam Organisasi. Bandung: Alfabeta.
Koontz, H., & O’Donnell, C. (2011). Principles of Management. New York: McGraw-Hill.
Kotler, P. (2018). Marketing Management. New Jersey: Pearson.
Kotler, P., & Keller, K. L. (2019). Marketing Management. New Jersey: Pearson Education.
Listiyangsih, D. (2019). Perencanaan dan Evaluasi Program. Jakarta: Kencana.
Malayu S. P. Hasibuan. (2017). Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara.
Milkovich, G., & Boudreau, J. (2019). Human Resource Management. New York: McGraw-Hill.
Moenir, A. S. (2021). Manajemen Pelayanan Umum di Indonesia. Jakarta: Bumi Aksara.
Mondy, R. W. (2019). Human Resource Management. New Jersey: Pearson.
Narimawati, U. (2018). Metodologi Penelitian Kualitatif dan Kuantitatif. Bandung: Genisa Publisher.
Nawawi, H. (2017). Manajemen Sumber Daya Manusia. Yogyakarta: Gadjah Mada University Press.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (2020). Delivering Quality Service. New York: Free Press.
Rahayu Relawati. (2012). Manajemen Pengawasan. Surabaya: Unesa University Press.
Review ResearchGate. (2025). Peran Pengawasan dalam Meningkatkan Mutu Pendidikan Tinggi di Indonesia. ResearchGate.
Riduwan, & Sunarto. (2021). Pengantar Statistika untuk Penelitian Pendidikan, Sosial, Ekonomi, dan Bisnis. Bandung: Alfabeta.
Rivai, V. (2020). Manajemen Sumber Daya Manusia untuk Perusahaan. Jakarta: Raja Grafindo Persada.
Robbins, S. P., & Coulter, M. (2019). Management. New Jersey: Pearson Education.
Sanusi. (2018). Prosedur Pelayanan Penerimaan Mahasiswa Baru di Perguruan Tinggi. Skripsi.
Sarwono, J. (2018). Analisis Data Penelitian Menggunakan SPSS. Jakarta: PT Elex Media Komputindo.
Sedarmayanti. (2019). Manajemen Sumber Daya Manusia, Reformasi Birokrasi dan Manajemen Kinerja. Bandung: Refika Aditama.
Sedarmayanti. (2019). Manajemen Sumber Daya Manusia. Bandung: Refika Aditama.
Sekartaji, P. N., & Yuwono, M. (2020). Pengaruh Strategi Pemasaran dan Kualitas Pelayanan terhadap Kepuasan Mahasiswa di PTS. ResearchGate Publication.
Siagian, S. P. (2021). Filsafat Administrasi. Jakarta: PT Toko Gunung Agung.
Siagian, S. P. (2022). Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara.
Simbolon, M. M. (2004). Manajemen dan Kepemimpinan Modern. Jakarta: Rineka Cipta.
Subagiyo, R. (2018). Pengaruh Service Quality, Marketing Mix dan Kepuasan Mahasiswa. Jurnal Manajemen Pendidikan.
Sugiarto, E. (2020). Perilaku Pelayanan dan Kepuasan Konsumen. Bandung: Alfabeta.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2020). Statistika untuk Penelitian. Bandung: Alfabeta.
Sugiyono. (2021). Metode Penelitian Kuantitatif. Bandung: Alfabeta.
Sutrisno, E. (2017). Manajemen Sumber Daya Manusia. Jakarta: Kencana.
Sutrisno, E. (2019). Manajemen Sumber Daya Manusia: Teori dan Aplikasi. Jakarta: Kencana.
Syahrul. (2019). Aplikasi Monitoring Proses Marketing Divisi PMB. AMIK Tri Dharma Pekanbaru.
Terry, G. R. (2020). Principles of Management. Homewood, IL: Richard D. Irwin.
Tjiptono, F. (2022). Service Quality & Customer Satisfaction. Yogyakarta: Andi.
Tjokroamidjojo, B. (2021). Perencanaan Pembangunan. Jakarta: Bina Aksara.
Uno, H. B. (2021). Perencanaan Pembelajaran. Jakarta: Bumi Aksara.
Yahya, Y. (2019). Pengawasan dalam Manajemen Modern. Jakarta: Rajawali Pers.
Yuniarsih, T., & Suwanto, H. (2013). Manajemen Sumber Daya Manusia. Bandung: Alfabeta.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Endang Wahyuti, Zulkifli Rangkuti, Nurwulan Kusumadevi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Management Science (DIJMS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Management Science (DIJMS).
