The Influence of Product Quality and Sales Promotion on Repurchase Intention & Impulsive Buying (Marketing Management Literature Review)
DOI:
https://doi.org/10.31933/dijms.v4i2.1525Keywords:
Product Quality, Sales Promotion, Repurchase Intention, Impulsive BuyingAbstract
The literature review article on the influence of product quality and sales promotion on repurchase intention and impulsive buying is a scientific article that aims to build hypothesis research on the impact of variables to be used in further study within the scope of marketing management science. The library research method has been used to write this literature review article and used sources from online resources such as Google Scholar, Mendeley, and other academic online resources. The result of this literature review article are: 1) product quality affects repurchase intention; 2) sales promotions affect repurchase intention; 3) product quality affect impulsive buying; 4) sales promotions affect impulsive buying; and 5) repurchase intention affects impulsive buying. Besides the 2 (two) exogenous variables that influence the endogenous variables of repurchase intention and impulsive buying, there are still many other factors, including consumer satisfaction, product advertising, and brand ambassadors.
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Ali, H., Hadibrata, B., & Buchori, C. D. (2016). One Stop Services: Quality of Service and Accessibility to the Investor Loyalty?: The Investment Coordinating Board. International Journal of Business and Commerce, 6(01), 38–50.
Ali, H., Sastrodiharjo, I., & Saputra, F. (2022). Pengukuran Organizational Citizenship Behavior?: Beban Kerja , Budaya Kerja dan Motivasi ( Studi Literature Review ). Jurnal Ilmu Multidisiplin, 1(1), 83–93.
Ali, H., Zainal, V. R., & Ilhamalimy, R. R. (2022). Determination of Purchase Decisions and Customer Satisfaction: Analysis of Brand Image and Service Quality (Review Literature of Marketing Management). Dinasti International Journal of Digital Business Management, 3(1), 141–153. https://doi.org/10.31933/dijdbm.v3i1.1100
Assagaf, A., & Ali, H. (2017). Determinants of Financial Performance of State-Owned Enterprises with Government Subsidy as Moderator. International Journal of Economics and Financial Issues.
Fahmi, I., & Ali, H. (2022). Determination Of Carrer Planning And Decision Making: Analysis Of Communication Skills, Motivation, and Experience (Literature Review Human Resource Management. Dinasti International Journal of Management Science, 3(5), 823–835.
Fardinal, F., Ali, H., & US, K. A. (2022). Mutu Pendidikan Islam: Jenis Kesisteman, Konstruksi Kesisteman, dan Berfikir Kesisteman. Jurnal Ekonomi Manajemen Sistem Informasi, 3(4), 370–382.
Fauzi, D. H., & Ali, H. (2021). Determination of Purchase Anda Repurchase Decisions: Product Quality And Price Analysis (Case Study On Samsung Smartphone Consumers In The City Of Jakarta). Dinasti International Journal of Digital Business Management, 2(5), 794–810. https://doi.org/10.31933/dijdbm.v2i5.965
Firmansyah, N., & Ali, H. (2019). Consumer Trust Model?: The Impact of Satisfaction and E-Service Quality toward Repurchase Intention in E-Commerce. 6256, 552–559. https://doi.org/10.21276/sjhss.2019.4.8.4
Gusfa, H., Febrianti, S. M., & Ali, H. (2017). Methodological Implication On Fairclough's Textual Analysis In Erin Brockovich Film Script. International Journal of Applied Business and Economic Research.
Hafat, S. E. D., & Ali, H. (2022). Literature Review Determination Of Work Quality And Work Productivity: Analysis Of Commitment And Work Culture. Dinasti International Journal of Management Science, 3(5), 877–887.
Haitao, N., & Ali, H. (2022). The Role Of Banking And Government Policy On The Economic Sector During The COVID-19 Pandemic. Dinasti International Journal of Digital Business Management, 3(2), 161–169.
Hasyim, U., & Ali, H. (2022). Reuse Intention Models Through Customer Satisfaction During The COVID-19 Pandemic: Cashback Promotion And E-Service Quality Case Study: OVO Electronic Money In. Dinasti International Journal of Digital Business Management, 3(3), 440–452.
Hernikasari, I., Ali, H., & Hadita, H. (2022). Model Citra Merek Melalui Kepuasan Pelanggan Bear Brand: Harga Dan Kualitas Produk. Jurnal Ilmu Manajemen Terapan, 3(3), 329–346. https://doi.org/10.31933/jimt.v3i3.837
Ilhamalimy, R. R., & Ali, H. (2021). Model Perceived Risk and Trust: E-Wom and Purchase Intention (the Role of Trust Mediating in Online Shopping in Shopee Indonesia). Dinasti International Journal of Digital Business Management, 2(2), 204–221. https://doi.org/10.31933/dijdbm.v2i2.651
Kholisoh, N., & Ali, H. (2020). Shaping radical attitudes: Mass media and government policies analysis (case study in high school students of West Jakarta). Talent Development and Excellence.
Larasetiati, M., & Ali, H. (2019). Model of consumer trust: analysis of perceived usefulness and toward repurchase intention in an online travel agent. Journal of Economics and Finance, 3(8), 350–357. https://doi.org/10.21276/sjef.2019.3.8.5
M, A., & Ali, H. (2017). Model Kepuasan Pelanggan: Analisis Kualitas Produk Dan Kualitas Layanan Terhadap Citra Merek Pada Giant Citra Raya Jakarta.. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maisharoh, T., & Ali, H. (2020). Faktor-faktor yang mempengaruhi Infrastruktur Teknologi Informasi: Keuangan, Fleksibilitas TI, dan Kinerja Organisasi. Universitas Mercu Bauna (UMB) Jakarta, 1–9.
Mansur, S., & Ali, H. (2017). Impact of customer engagement on the reputation of Bri Syariah Indonesia. International Journal of Economic Research.
Masruhin, S., Ali, H., & Rosadi, K. I. (2021). Faktor Yang Mempengaruhi Pendidikan Islam: Sistem Berfikir Kebenaran, Pengetahuan, Nilai (Moralitas). JMPIS Jurnal Managemen Pendidikan Dan Ilmu Sosial, 2(2), 844–857.
Natalia, P., & Mulyana, M. (2014). Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian. JMIS Jurnal Ilmiah Manajemen Kesatuan (JIMS), 2(2), 119-128. https://doi.org/10.5281/zenodo.242289
Octavia, A., & Ali, H. (2017). International Review of Management and Marketing The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing.
Paijan, P., & Ali, H. (2017). Pengaruh Gaya Kepemimpinan Transformasional, Pelatihan Terhadap Motivasi Kerja Serta Implikasi Kinerja Tenaga Kependidikan Di Universitas Mercu Buana Jakarta. Jurnal Ekonomi, 21(3), 343–359. https://doi.org/10.24912/je.v21i3.23
Pitri, A., Ali, H., & Us, K. A. (2022). Faktor-Faktor Yang Mempengaruhi Pendidikan Islam?: Paradigma , Berpikir Kesisteman Dan Kebijakan Pemerintah ( Literature Review Manajemen Pendidikan ). 2(1), 23–40.
Richardo, H., M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya English fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity, and Change.
Riyanto, S., Yanti, R. R., & Ali, H. (2017). The Effect of Training and Organizational Commitment on Performance of State University of Jakarta Student Cooperative (KOPMA UNJ) Management. Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Setyadi, A., Ali, H., & Imaroh, T. S. (2017). Building Brand Image: Analysis of Service Quality and Customer Satisfaction. Saudi Journal of Business and Management Studies, 2(8), 770–777. https://doi.org/10.21276/sjbms
Setyadi, D. A., & Ali, H. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
Subronto, S., Ali, H., & Rosadi, K. I. (2021). Faktor Yang Mempengaruhi Manajemen Pendidikan Islam: Sistem Pendidikan, Pengelolaan Pendidikan dan Tenaga Pendidikan. Jurnal Ekonomi Manajemen Sistem Informasi, 3(1), 24–34. https://doi.org/10.31933/jimt.v2i3.432
Suleman, D., Ali, H., Nusraningrum, D., & Ali, M. M. (2020). Pembeda Konsumen Dalam Memilih Tempat Belanja Offline Vs Online. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, 4(2), 275–282. https://doi.org/10.31294/jeco.v4i2.8122
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). Model Buying Decision Anda Repeat Purchase: Product Quality Analysis (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Wahono, S., & Ali, H. (2021). Peranan Data Warehouse, Software Dan Brainware Terhadap Pengambilan Keputusan (Literature Review Executive Support Sistem for Business). Jurnal Ekonomi Manajemen Sistem Informasi, 3(2), 225–239. https://doi.org/10.31933/jemsi.v3i2.781
Yassir Araffat, M., Ali, H., Indra Bangsawan, M., Kusuma Diarti, D., & Budiono, A. (2020). The Influence of Leadership Style and Work Discipline on Employee Performance in the Department of Transportation Dompu District. International Journal of Multicultural and Multireligious Understanding, Volume 7(Issue 8), 758–767. http://ijmmu.comhttp//dx.doi.org/10.18415/ijmmu.v7i8.2187
Zahran, R., & Ali, H. (2020). Faktor-Faktor Yang Mempengaruhi Sistem Informasi?: Sumber Daya Manusia, Bisnis, Teknologi dan Metode (Literature Review Manajemen Pemasaran). Jurnal Akuntansi Universitas Mercubuana, 1–21. https://www.academia.edu/download/65018601/Artikel_Literatur_Review_Faktor_Yang_Mempengaruhi_Sistem_Informasi_Ravena_Zahran_dikonversi.pdf
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2022-12-14
How to Cite
Junikon, E., & Hapzi Ali. (2022). The Influence of Product Quality and Sales Promotion on Repurchase Intention & Impulsive Buying (Marketing Management Literature Review). Dinasti International Journal of Management Science, 4(2), 297–305. https://doi.org/10.31933/dijms.v4i2.1525
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