ANALYSIS OF THE INFLUENCE OF CULTURE, SOCIAL, PERSONAL AND PSYCHOLOGICAL FACTORS ON CONSUMER DECISIONS IN BUYING BANCASSURANCE INSURANCE PRODUCTS (CASE: BRI LIFE BRANCH OF PAMULANG BRANCH, SOUTH TANGERANG CITY)
DOI:
https://doi.org/10.31933/dijemss.v1i5.340Keywords:
Cultural, Social, Personal, Psychological, Purchasing DecisionsAbstract
The purpose of this study is to develop a comprehensive model by measuring the influence of cultural, social, personal and psychological on consumer decisions in purchasing decisions for bancassurance. This research applies a descriptive research design using survey methods. Sampling uses convinient sampling as a sampling technique. This study uses the structural equation modeling approach - Lisrel to test the influence of the significance of the overall model and predetermined pathway. The findings show that cultural and social factors have a positive relationship but do not have a significant effect on purchasing decisions for bancassurance. Further findings show that personal and psychological factors have a positive relationship and have a significant influence on purchasing decisions for bancassurance.
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https://www.finansialku.com/bancassurance-adalah, September 3, 2019 20:32
https: //www.infobanknews.com,Mei2013 3 September 2019, 20:18
Ali, H., & Wangdra, T. (2010). Sistem Informasi Bisnis. Jakarta: Badouse Media.
Ajzen, I. (2005). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes. Research Gate, Vol. 50, h.179-211.
Arista, MN (2014), Consumer Behavior Factors Influence Buying Decision Against Life Insurance (AJB Bumi Studies in Cibubur Branch Sharia son, Thesis, Jakarta
Azwar S. (2013). Human attitudes: Theory and Measurement. Yogyakarta: Student Library.
Bank (bancassurance). Jakarta. Indonesia. Financial Fervices Authority. 2016. Banking Statistics Indonesia. http://www.ojk.go.id, 20.05.2019, 19:00 Hours
Durmaz Y. (2014). The Influence of Cultural Factors on Consumer Buying Behavior and An Application in Turkey.Global Journal of Management and Business Research: E-Marketing. 14 (1), 37-44.
Engel, James et al. (2006). Consumer Behavior. Mason: Permissions Department, Thomson Business and Economics
Ferdinand, Augusty. (2014). Management Research Methods. Semarang: Diponegoro University BP
Hawkins, D, Mothersbaugh, D, & Best, R (2007). Consumer Behavior: Building Marketing Strategy. New York: McGraw-Hill.
HertaSumarto, Agus and Didik J. Rachbini. (2015), Practical Applications Survey Research Methods Marketing.Jakarta: Mercubuana.
Irawan, Handi. (2007). 10 Principles of Customer Satisfaction. The new paradigm captured the hearts of customers to win the competition. Jakarta: Gramedia
Jogiyanto, (2007). Behavioral Information Systems. Revised Edition. Yogyakarta: Andi Offset
Kotler, Philip and Keller, Kevin Lane, (2010). Management Pemasaran.Jilit 1, Thirteenth Edition. Jakarta: Erland
Kotler, P. & Keller, KL (2012), I PemasaranJilid Management Edition 12.Jakarta: Erland.
Loudon, DL, Bitta, AJD (1984). Consumer Behavior, Concept and Application (3th Edition). Singapore: McGraw-Hill Book Company.
Malhotra, NK (2009), Marketing Research, Fourth Edition, Volume 1, Jakarta: PT Index
Mowen, JC and M. Minor. (2002), Consumer Behavior. Jakarta: Erland
Mullins, Walker, Jr., Boyd, Jr. (2010). Marketing Management. New York: McGraw Hill
Nitisastro, Mulyadi. (2012). PerilakuKonsumen.Bandung: Alfabeta
Financial Fervices Authority. (2016). Copies of the Financial Services Authority Regulation No. 18 / POJK.03 / 2016 On Implementation of Risk Management for Bank Umum.Jakarta: FSA
Financial Fervices Authority. (2016). Copies of the Financial Services Authority Circular No. 32 / SEOJK.05 / 2016 About Insurance Products Marketing Channel Through Cooperation, Jakarta: FSA
Peter, Paul J. & Jerry C. Olson. (2000), Consumer Behavior; PerilakuKonsumendanStrategiPemasaran. Jakarta: Erland.
Priyatno, Duwi, (2017). Practical Guide Sports Data Using SPSS. Yogyakarta: Andi Offset
Saragih, Hotman. (2015), Analysis of Factors Affecting Consumer Decision In Using Life Insurance Services PT Asuransi Bumiputera 1912 Branch Pekanbaru. Doc Player, Vol. 1, 23-31
Solomon, MR (2007) .Consumer Behavior: Buying, Having, and Being. New Jersey, Upper Saddle River: Pearson Educatio n, Inc.
Sudaryono. (2014). Consumer Behavior Marketing In Perspective. Jakarta: Lantern Science Scholar.
Sugiyono. (2013). Educational Research Methods Quantitative Approach, Qualitative and R & D. Bandung: Alfabeta.
Sumarwan, Ujang. (2014). PerilakuKonsumenTeoridanPenerapannyadalamPemasaran, Bogor: Ghalia Indonesia.
Schiffman, Leon G., and Leslie, Lazar Kanuk (2004), Consumer Behavior, 5th Edition, New Jersey: Prentice Hall & Co
Sunyoto, Danang (2013). Basics of Marketing Management. Yogyakarta: CAPS
Waweru, TrickxieNyambura. (2014). The Effect of Bancassurance on the Financial Performance of Commercial Banks in Kenya.Tesis. School ofbusiness University of Nairobi.
Wijanto, S. (2008) .Structural Equation Modeling with lisrel 8.8. Yogyakarta: GrahaIlmu
Zaltman, Gerald, danWallendorf, Melanie. (1979), Consumer Behavior, Second Edition, Englewood Cliffs, New Jersey, Prentice Hall
https://www.finansialku.com/bancassurance-adalah, September 3, 2019 20:32
https: //www.infobanknews.com,Mei2013 3 September 2019, 20:18
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Published
2020-06-18
How to Cite
Pradhana Fadjari Putra, A., & Djumarno. (2020). ANALYSIS OF THE INFLUENCE OF CULTURE, SOCIAL, PERSONAL AND PSYCHOLOGICAL FACTORS ON CONSUMER DECISIONS IN BUYING BANCASSURANCE INSURANCE PRODUCTS (CASE: BRI LIFE BRANCH OF PAMULANG BRANCH, SOUTH TANGERANG CITY). Dinasti International Journal of Education Management And Social Science, 1(5), 707–715. https://doi.org/10.31933/dijemss.v1i5.340
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