Dinasti International Journal of Education Management and Social Science
Dinasti International Journal of Education Management and Social Science (DIJEMSS) from Volume 6 Number 3 of 2025 to Volume 11 Number 2 of 2030 Accredited Sinta Rank 2 according to Accreditation Sinta number: 295/C/C3/KPT/2026, February 3rd, 2026. Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher under the auspices of Yayasan Dharma Indonesia Tercinta (DINASTI) and Universitas Winaya Mukti (UNWIM) Bandung. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which contribute to the understanding, theoretical development, theoretical concept and implementation of theories of education al any levels. This Journal publishes Original Research Articles, Review, Short Communications, Essays and Case Studies within the whole field of Education and Social Science their related and applied fields. The Review Issues cover a broad range of topics from a wide range of academic disciplines, methodologies, and theoretical paradigms. It aims to promote excellence through dissemination of high-quality research findings, specialist knowledge, and discussion of professional issues that reflect the diversity of this field. The journal publishes a broad range of papers from all branches of education and individual or group learning relating to education and social science, including but not limited to curriculum, elementary and secondary education, higher and adult education, teacher education, the education of special groups, gender and education, applied linguistics or language education, educational and information technology, educational theory, research and methodologies. Editors will accept articles that have never been published by other journal publishers. The article published in the opinion of the researcher and not the opinion of the editor or the Publisher. The determination of articles published in Dinasti International Journal of Education Management and Social Science (DIJEMSS) has been passed a review process by the editorial team by considering the following: Fulfillment of the standard requirements of journal publications, the research methods used, the significance, and contribution of research results to the development of Education Management and Social Science.
Authors who publish their manuscripts in this journal agree to the following conditions: The copyright on each article belongs to the author(s). The author acknowledges that the Dinasti International Journal of Education Management and Social Science (DIJEMSS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0). Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Education Management and Social Science (DIJEMSS).
Traditional Food Strategies Face Foreign Food Mediated By Product Innovation
This study aims to analyze traditional food strategies in facing competition with foreign foods using Dynamic Capability Theory, with product innovation as a mediating variable in Micro, Small, and Medium Enterprises (MSMEs) culinary in Bekasi City. The research uses a quantitative approach with a survey design, where data is obtained through the distribution of questionnaires to culinary MSME actors in Bekasi City who were selected due to the rapid growth of the culinary sector. Data analysis was carried out using the Structural Equation Modeling (PLS-SEM) method, including validity, reliability, and path analysis tests to test the direct and indirect relationships between variables. The results of the study show that Digital Transformation and Knowledge Management as dynamic capabilities have a positive and significant effect on the business performance of culinary MSMEs. Product innovation acts as a mediator that strengthens the influence of these two variables on business performance, thereby increasing the competitiveness of traditional foods in the face of foreign food. Theoretically, this study strengthens the application of Dynamic Capability Theory in explaining the ability of culinary MSMEs to sense, capture, and reconfigure to maintain a competitive advantage. This study has a limited scope that only focuses on Bekasi City, so the results cannot be fully generalized to other regions, as well as limitations of secondary data that can affect the depth of analysis. However, this research makes an original contribution by integrating Digital Transformation and knowledge management within the framework of Dynamic Capability Theory with product innovation as a strategic mechanism, while highlighting efforts to revitalize traditional cuisine as a strategy to deal with the dominance of foreign food in the era of globalization.
Copyright (c) 2026 Bintang Narpati, Eri Bukhari https://creativecommons.org/licenses/by/4.0
The Influence of Reputation and Strategic Management on Performance through Knowledge Management moderated by Digital Capabilities
This study aims to analyze the influence of reputation and strategic management on the performance of MSMEs through knowledge management with digital capabilities as a moderating variable in MSMEs in Bekasi. This study uses a qualitative approach with a literature review method to comprehensively examine the relationship between variables based on various previous studies. The data used are secondary in the form of scientific articles published in reputable journals indexed by international and national databases (Springer, Sage, Elsevier, Emerald, Web of Science, EBSCO, Copernicus, and SINTA). Data collection techniques involved documentation studies by searching for relevant literature using keywords related to the research variables. Data analysis was carried out descriptively qualitatively through the process of identifying literature, classifying previous research, evaluating research findings, and conceptual synthesis to build a framework for understanding the relationship between variables in the context of developing MSME performance. The results of the study show that: 1) Reputation influences knowledge management; 2) Strategic management influences knowledge management; 3) Knowledge management influences performance; 4) Reputation influences performance; 5) Strategic management influences performance; 6) Reputation influences performance through knowledge management; 7) Strategic management influences performance through knowledge management; and 8) Knowledge management influences performance moderated by digital capabilities.
Copyright (c) 2026 Milda Handayani, Ari Sulistyowati https://creativecommons.org/licenses/by/4.0
Digital Marketing and Brand Image as Determinants of Customer Trust and Booking Intention: A Study of Hotels in Medan
The hotel industry has increasingly adopted digital marketing strategies to remain competitive in the era of online travel platforms and information transparency. In this context, digital marketing activities and brand image are expected to play a critical role in building customer trust and influencing booking intention. This study aims to analyze the effect of digital marketing and brand image on customer trust and booking intention, with customer trust positioned as a mediating variable. The research focuses on three-star hotels in Medan City as the object of analysis. This study employed a quantitative approach using a survey method. The population consisted of hotel guests who stayed at five three-star hotels in Medan City during the period from August to December 2025, with a total population of 4,100 guests. The sample size was determined based on Structural Equation Modeling (SEM) requirements, using five times the number of indicators. With 45 measurement indicators, a total of 225 respondents were selected using proportional sampling from each hotel. Data were analyzed using SEM to test both direct and indirect relationships among variables. The results indicate that digital marketing has a positive and significant effect on customer trust. Brand image is also found to significantly influence customer trust. Furthermore, customer trust has a positive and significant effect on booking intention. The mediation analysis shows that customer trust partially mediates the relationship between digital marketing and booking intention, as well as between brand image and booking intention. These findings suggest that digital marketing and brand image contribute to booking intention primarily through the formation of customer trust. This study contributes to the hospitality and marketing literature by providing empirical evidence from the hotel industry, particularly three-star hotels in Medan City. Practically, the findings imply that hotel managers should prioritize credible digital marketing communication and consistent brand image development to strengthen customer trust and increase booking intention.
Copyright (c) 2026 Lili Suryati, Mila Rachmawati, Andyan Pradipta Utama, Nunung Ayu Sofiati , Andriasan Sudarso https://creativecommons.org/licenses/by/4.0
Legal Compliance In Health Care Services: A Systematic Review
This study is driven by the growing demands for legal and regulatory compliance in medical facilities, which are generally seen as extra work for healthcare managers. Simultaneously, management efficiency has emerged as an essential requisite due to resource limitations and increasing service complexity. This study seeks to investigate the link between legal compliance and managerial effectiveness in health services via a methodical literature review methodology. The review adheres to PRISMA principles and examines peer-reviewed journal papers published from 2020 to 2025. Twenty-five carefully chosen studies were organized into themes synthesized to find the main ways that following the law is linked to better management. The results show that legal compliance indirectly improves management efficiency by making governance frameworks stronger, getting accreditation and standardization, managing risks and keeping patients safe, protecting data and information, as well as making managers more committed and changing the culture of the organization. The findings indicate that complying with regulations does not inherently improve efficiency; instead, efficiency improvements occur when compliance is effectively integrated into healthcare management processes. These results show how important it is to think of legal conformity as a strategic supervisory resource that helps provide health services in a way that is both efficient and long-lasting.
Copyright (c) 2026 Mohamad Reza Hilmy, Rahmat Dwi Putranto, Erlina Puspitaloka Mahadewi, Ichwan Setiawan, Alika Shameela https://creativecommons.org/licenses/by/4.0
Employee Well-Being and Organizational Resilience: The Mediating Role of Work-Life Balance Practices in the Police Institution of Subang
Law enforcement institutions operate in high-pressure environments characterized by unpredictable workloads, public scrutiny, and operational risk. In such contexts, employee well-being becomes a critical determinant of organizational sustainability and performance. This study examines the relationship between employee well-being and organizational resilience, with work-life balance practices positioned as a mediating variable in the Police Institution of Subang. The policing environment, which includes central and sectoral units, presents unique challenges related to stress exposure, irregular working hours, and operational demands that may influence both individual and organizational outcomes. This study adopts a quantitative explanatory design using a survey method. Data were collected from police personnel across organizational units within the Subang Police Institution. Structural Equation Modeling (SEM) was employed to analyze the direct and indirect relationships among employee well-being, work-life balance practices, and organizational resilience. The findings indicate that employee well-being has a positive and significant effect on organizational resilience. Work-life balance practices also significantly influence organizational resilience and partially mediate the relationship between employee well-being and organizational resilience. These results suggest that well-being contributes to resilience not only directly but also through institutional support mechanisms that enable officers to balance professional and personal responsibilities. In high-demand institutions such as policing organizations, structured work-life balance practices strengthen adaptive capacity and collective resilience. This study contributes to the literature on public sector human resource management by integrating well-being and resilience within a mediation framework in a law enforcement context. Practically, the findings highlight the importance of institutional policies that support psychological well-being and work-life integration to enhance organizational resilience in policing institutions.
Copyright (c) 2026 R. Jusdijachlan https://creativecommons.org/licenses/by/4.0
The Effect of Digital Marketing and Brand Image on Customer Trust and Its Implication for Customer Loyalty in the E-Commerce Industry
The rapid growth of e-commerce has intensified competition among digital businesses, making customer trust and loyalty critical determinants of long-term sustainability. In this context, digital marketing activities and brand image play an increasingly important role in shaping customers’ perceptions and behavioral intentions. This study aims to examine the effect of digital marketing and brand image on customer trust and its implications for customer loyalty in the e-commerce industry. This research employs a quantitative approach using a survey method. Data were collected from e-commerce customers who have prior experience in online transactions. The data were analyzed using Structural Equation Modeling (SEM) to test the proposed relationships and the mediating role of customer trust. Digital marketing is measured through indicators such as online content quality, interactivity, and personalization, while brand image reflects customers’ overall perceptions and associations with the brand. The results indicate that digital marketing has a positive and significant effect on customer trust. Brand image is also found to significantly influence customer trust. Furthermore, customer trust has a positive and significant effect on customer loyalty. The findings further reveal that customer trust mediates the relationship between digital marketing and customer loyalty, as well as between brand image and customer loyalty. These results suggest that customer trust serves as a key mechanism through which digital marketing efforts and brand image translate into loyal customer behavior. This study contributes to the marketing literature by providing empirical evidence on the role of customer trust in the e-commerce context. From a managerial perspective, the findings imply that e-commerce firms should focus on developing effective digital marketing strategies and maintaining a strong brand image to foster customer trust and enhance customer loyalty in a highly competitive digital marketplace.
Copyright (c) 2026 Sri Rezeki, Petrus Loo, Desma Erica Maryati Manik, Elisabeth Nainggolan, Herni Suryani https://creativecommons.org/licenses/by/4.0
The Moderating Effect of Sustainability Commitment and ESG Disclosure on Corporate Credit Risk: An Analysis of the Banking Industry in Southeast Asia
This research seeks to examine how the Environmental, Social, and Governance (ESG) Disclosure of debtor firms influences Credit Risk, proxied by the Non-Performing Loan (NPL) ratio, within the Southeast Asian banking sector, as well as to evaluate the moderating function of Bank Sustainability Commitment. Grounded in Signaling Theory and Stakeholder Theory, this quantitative study employs panel data from Southeast Asian listed banks covering the years 2015-2023. The regression analysis on the panel data indicates that debtor firms’ ESG Disclosure exerts a significant positive effect on bank Credit Risk (H1 supported), suggesting that strong ESG transparency signals high management quality, thereby reducing information asymmetry and the likelihood of default. A major finding also shows that Bank Sustainability Commitment significantly and positively moderates this relationship (H2 supported), amplifying the risk-reducing impact of ESG Disclosure. This implies that banks with stronger sustainability integration are more capable of leveraging ESG information for more accurate risk evaluation and mitigation. Theoretically, the study contributes to a deeper understanding of the ESG credit risk pathway by highlighting the importance of the information receiver. From a managerial standpoint, the results recommend that banks strengthen their internal sustainability commitment as a strategic approach to enhance credit risk assessment precision and optimize loan portfolio management.
Copyright (c) 2026 Achmad Jaelani, Atik Budi Paryanti https://creativecommons.org/licenses/by/4.0
Digital HR Analytics Capability and Talent Retention: The Mediating Role of Employee Trust in Technology in the Cellular Phone Industry
The cellular phone industry is characterized by rapid technological innovation, intense competition, and continuous digital transformation. In early 2026, the global smartphone market was dominated by flagship models such as the Apple iPhone 17, Samsung Galaxy S25 Ultra, and Google Pixel 10, while premium performance devices including the OnePlus 15 and Samsung Galaxy Z Fold 7 led in advanced technological capability. In the mid-range and entry-level segments, devices such as Redmi 15C, TECNO Spark 40 Pro+, and Samsung Galaxy A07 gained significant market attention. This dynamic environment requires organizations within the cellular phone industry to strengthen digital human resource strategies to retain high-performing talent. This study examines the effect of Digital HR Analytics Capability on Talent Retention, with Employee Trust in Technology positioned as a mediating variable. This research adopts a quantitative explanatory design using a survey of employees working in companies engaged in the development, production, and distribution of leading smartphone brands in early 2026. Structural Equation Modeling (SEM) was employed to test the direct and indirect relationships among Digital HR Analytics Capability, Employee Trust in Technology, and Talent Retention. The findings indicate that Digital HR Analytics Capability has a positive and significant effect on Employee Trust in Technology. Employee Trust in Technology significantly influences Talent Retention, and Digital HR Analytics Capability also directly affects Talent Retention. Furthermore, Employee Trust in Technology partially mediates the relationship between Digital HR Analytics Capability and Talent Retention. These results suggest that data-driven HR decision-making systems, predictive workforce analytics, and transparent digital performance management enhance employee confidence in technological systems, which in turn strengthens retention intentions. This study contributes to strategic human resource management literature by extending digital capability frameworks into high-technology manufacturing industries. Practically, the findings highlight that companies in the cellular phone industry must not only invest in advanced HR analytics systems but also build employee trust in digital technologies to sustain competitive human capital advantages.
Copyright (c) 2026 Elvie Maria, Mulia Sosiady, Kamaruddin Kamaruddin, Poniah Juliawati https://creativecommons.org/licenses/by/4.0
The Impact of the Blue Economy and Macroeconomics on Economic Growth in Indonesia
Indonesia’s maritime sector contributes approximately 2.5% to the gross domestic product. Despite the country’s vast marine territory, its potential remains underexplored and underutilized. This study aims to analyze the impact of the blue economy and macroeconomic factors on regional economic growth in Indonesia. The research object is the regional economic growth of provinces across Indonesia. The secondary data analyzed include inflation, investment, labor, the Human Development Index, total fisheries production, the fishermen and fish farmers’ terms of trade, and regional gross domestic product from 2010 to 2023 across 32 provinces. The data were examined using descriptive statistical analysis and panel data regression methods. The results indicate that inflation, labor, the Human Development Index, and fisheries production volume significantly affect provincial regional economic growth.
Copyright (c) 2026 Afrila Eki Pradita, E.S Margianti, RR. Dharma Tintri Ediraras https://creativecommons.org/licenses/by/4.0
Analysis of Social Media Marketing and Electronic Service Quality in Enhancing Customer Retention and It’s Impact on Company Image (Survey on Indonesian E-Commerce Users)
The rapid growth of technology has resulted in digital transformation at practically every level of society. According to Hootsuite (We are Social) data from the Digital 2022Global Overview Report, over 4.95 billion people worldwide will access the internet in 2022, with more than 4.62 billion using social media. This has presented new opportunities and problems for individuals, corporations, and society as a whole. The goal of this study is to investigate the impact of Social Media Marketing and E-Service Quality via Customer Retention on Corporate Image in E-Commerce (Tokopedia, Shopee, Bukalapak, and Lazada). This study employs descriptive and verification research methodologies on a sample of 210 respondents, with Chou and Bentler's theory serving as the analytical framework. Structural Equation Modeling (SEM) is used to analyze the data. The results demonstrate that in the context of E-Commerce, Social Media Marketing, E-Service Quality, Customer Retention, and company image are all regarded as positive. Both Social Media Marketing and the caliber of E-Services affect Customer Retention. E-Service Quality and Social Media Marketing combine to increase client retention. Additionally, Social Media and E-Service Quality also affect a company's image in E-Commerce. The image of the business is impacted by Customer Retention. The company's image is shaped by the combined effects of Social Media Marketing and E-Service Quality on Customer Retention.
Copyright (c) 2026 Nunung Ayu Sofiati, Rama Chandra Jaya, Mochammad Mukti Ali, Yoyo Sudaryo, Inan Layyinan, Cucup Ruhiyat, Entus Wahidin Abdul Quddus, Hikmat Taufiq https://creativecommons.org/licenses/by/4.0
Women’s Experiences in Producing and Communicating Digital Products Using Canva AI on Instagram
Despite the rapid adoption of AI-based design tools, limited research examines how women interpret their interaction with generative AI within digital product production and platform-based communication. Existing studies largely emphasize technological efficiency or algorithmic visibility, leaving underexplored the reflective communicative processes occurring during human–AI collaboration. This study addresses this gap by investigating women’s lived experiences in producing and communicating digital products using Canva AI on Instagram. Using an interpretative phenomenological analysis (IPA) approach, the research involved seven women aged 22–35 who actively use AI-enabled features in Canva. Data were collected through semi-structured in-depth interviews and qualitative analysis of Instagram posts, and analyzed through iterative coding, thematic clustering, and interpretative synthesis. Findings are organized into five themes: Canva AI as a collaborative production tool; authenticity as negotiated curation of AI outputs; creative agency through prompt-writing and modification; visual aesthetics as product identity strategy; and Instagram as a site of visibility negotiation. The study conceptualizes human–AI interaction as dialogic digital communication and highlights AI tools’ potential to expand women’s creative-economic participation while sustaining agency.
Copyright (c) 2026 Syammas Pinasthika Syarbini, Irmawan Rahyadi, Muhammad Aras, La Mani https://creativecommons.org/licenses/by/4.0
Work–Life Balance and Its Impact on Job Satisfaction and Employee Performance in Higher Education Institutions
Work–life balance has become an important concern in higher education institutions due to increasing job demands and role complexity experienced by academic and administrative staff. This study investigates the effect of work–life balance on job satisfaction and employee performance in higher education institutions. A quantitative research design was employed using a survey method. Data were collected from employees working in higher education institutions through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results demonstrate that work–life balance has a positive and significant effect on job satisfaction. In addition, job satisfaction significantly influences employee performance. The analysis also reveals that work–life balance directly affects employee performance and indirectly influences performance through job satisfaction as a mediating variable. These findings indicate that job satisfaction strengthens the relationship between work–life balance and employee performance. This study provides empirical evidence that supports the role of work–life balance as a strategic human resource management practice in higher education institutions. The findings suggest that organizational policies promoting balanced work arrangements and employee well-being can enhance job satisfaction and improve employee performance. Therefore, higher education managers are encouraged to integrate work–life balance initiatives into their human resource management strategies to achieve sustainable organizational performance.
Copyright (c) 2026 Lenny Menara Sari Saragih, Fakhrul Rozi Yamali, Boyke Setiawan Soeratin, Peni Cahyati, Lenggogeni Lenggogeni https://creativecommons.org/licenses/by/4.0
A Real-Time Weight and Color Notification for Chili Inventory Management in Jakabaring Traditional Market
Traditional markets serve as the primary distribution centers for chili peppers but face challenges in efficient stock management due to delays and manual verification processes. This research developed an IoT-based system capable of providing real-time notifications of chili weight and packaging color. The system integrates a load cell sensor for weight measurement, a TCS230 color sensor for packaging identification, and an ESP32 microcontroller for processing and transmitting data. Results are displayed locally on an LCD and sent via WhatsApp notifications to vendors, ensuring rapid and accurate stock information. The research applied the Borg and Gall Research and Development model, focusing on prototype design, testing, and validation. Experimental evaluation showed that the load cell achieved 98.9% accuracy with an error rate below 1.1%, while the color sensor successfully identified packaging origins such as white sacks, brown cardboard, and red sacks. Notifications were consistently received within one to two seconds. These findings demonstrate that the system provides timely, reliable, and user-friendly solutions for traditional market traders. The system reduces manual workload, improves efficiency, and minimizes delays in stock recording. The novelty lies in the integration of IoT monitoring with a widely adopted platform such as WhatsApp, lowering adoption barriers for small-scale vendors. This system has potential for broader applications in perishable goods supply chains where real-time monitoring is essential.
Copyright (c) 2026 Dewi Permata Sari, Renny Maulidda, M. Nawawi, Ibreza Indra Alhaj, M Aldy Gustanto, Reval Dino Try Rahmady https://creativecommons.org/licenses/by/4.0
An Integrated Model of Islamic Education and Productive Economy: A Historical Analysis of the Prophet Muhammad's Strategies in Madinan Society
Many contemporary Muslim institutions face a structural disconnect where educational entities are financially fragile and commercial initiatives lack ethical anchoring. This study historically examines how the Prophet Muhammad ﷺ integrated educational development and productive economic life in the Madinah community as a unified civilizational strategy. Employing a qualitative-historical design, the study analyzes primary accounts from the Sirah Nabawiyyah, authentic hadith compilations, and classical historical works through content, thematic, and deductive qualitative analysis. The findings reveal that the Madinan model established an interconnected ecosystem where mosque-based learning, character formation, market regulation, and wealth redistribution mutually reinforced one another. Specifically, the Prophet's Mosque provided the ethical foundation and human infrastructure for the marketplace, which was managed to foster trust, transparency, and self-reliance. This study concludes that the Madinan experience offers a historically validated, portable framework for modern Islamic schools, pesantren institutions, and social enterprises seeking to integrate curricular values with financial independence and socially responsible economic development.
Copyright (c) 2026 Mochammad Hilman Al Fiqhy, Ahmad Wahib, Taufiq Usman https://creativecommons.org/licenses/by/4.0
Evaluation of the Impact of the High-Quality Seedling Assistance Program on Plam Oil Framers’ Income in Bungo District, Jambi
This study aims to analyze the comparative income of oil palm farmers who use superior oil palm seeds with farmers who use ordinary oil palm seeds, identify factors that influence oil palm production related to the use of superior seeds, and formulate strategies for the Bungo Regency government in increasing farmers' income through the distribution of superior oil palm seeds. The research method used is a quantitative descriptive method with 99 oil palm farmers as respondents. Data were obtained from primary data through questionnaires and interviews, as well as secondary data sourced from the Central Statistics Agency (BPS) of Jambi Province and Bungo Regency and the Food Crops, Horticulture, and Plantation Service of Bungo Regency. The research results show that the income of farmers using superior oil palm seeds is higher than that of farmers using conventional seeds, due to better plant productivity and higher yield quality. Factors influencing oil palm production include seed quality, plant age, land area, fertilizer use, cultivation techniques, and local government support in the form of extension services and production input assistance. The local government's strategy to increase farmer income is implemented through the distribution of certified superior seeds, technical assistance to farmers, and strengthening farmer institutions. This strategy is expected to increase the productivity and welfare of oil palm farmers in Bungo Regency.
Copyright (c) 2026 Siti Nurhayati, Muhammad Rachmad R, Rafiqi Rafiqi, Erni Achmad, Muhammad Ridwansyah, Zainul Bahri https://creativecommons.org/licenses/by/4.0
Analysis of The Impact of Transformational Leadership Implementation and Work Motivation on Employee Commitment and Performance
Quality human resources is the most valuable asset in a company. Quality human resources are the main capital to achieve company goals. In this study, employee performance was examined by 2 variables, namely transformational leadership and work motivation through work commitment as a connecting variable. The population in this study amounted to 40 employees consisting of all employees of PT. Ometraco Arya Samanta Surabaya. In the study, the census method was used by giving questionnaires to all populations with a total of 40 employees. Data analysis techniques in this study used PLS (Partial Least Squares) analysis. The results of the Transformational Leadership research have a significant influence on Work Commitment, while the Transformational Leadership Style has no significant effect on Performance; Work Motivation has a significant effect on Work Commitment and Employee Performance; the Work Commitment variable influences Employee Performance.
Copyright (c) 2026 Nuning Nurna Dewi https://creativecommons.org/licenses/by/4.0
The Impact of Tariffs, Feeder, and Parking on Customer Engagement With Mediated Customer Satisfaction on Urban Railways
To alleviate congestion in Jakarta, fast and clean public transport has been developed to encourage a modal shift toward environmentally friendly urban rail, namely the Mass Rapid Transit (MRT) and Light Rail Transit (LRT). Currently, the Jakarta LRT, the Jabodebek LRT, and the Jakarta MRT are in operation. The key challenge is persuading users of private cars, motorcycles, and conventional public transport to adopt the LRT and MRT for daily trips, thereby reducing congestion. This study examines the effects of fares, feeder buses, and parking facilities on customer engagement, with customer satisfaction as a mediating variable in Jakarta’s urban rail system. Data were analyzed using Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS). The sample comprised 220 LRT and MRT users. The results show that fares and feeder services have positive and significant effects on customer satisfaction but positive yet insignificant effects on customer engagement. Parking exerts a positive and significant influence on both customer satisfaction and engagement. Customer satisfaction also has a positive and significant effect on customer engagement. Furthermore, fares, feeder services, and parking have positive and significant indirect effects on customer engagement through customer satisfaction.
Copyright (c) 2026 Agus Yulianto, Idris Gautama So, Edhie Budi Setiawan, Ocky Soelistio Pribadi https://creativecommons.org/licenses/by/4.0
The Role of Digital Competence and Work Ethic in Improving Seafarer Performance in Indonesia
Seafarers' performance has a strategic role in ensuring the safety, operational efficiency, and sustainability of the maritime industry amid the acceleration of digital transformation. The application of digital-based ship technology requires seafarers not only to master technical skills, but also to have digital competencies and a strong work ethic. This study aims to systematically examine the influence of digital competence and work ethic on seafarers' performance through the Systematic Literature Review (SLR) approach combined with bibliometric analysis. Literature searches were conducted on Scopus, ScienceDirect, SpringerLink, PubMed, and Google Scholar databases for publications for the period 2015–2025, with reference to the PRISMA guidelines. Out of the initial 1,000 articles, 20 empirical articles were obtained that met the criteria for qualitative synthesis, while bibliometric analysis was carried out using the VOSviewer software. The results of the study show that digital competence contributes significantly to improving seafarers' performance through strengthening knowledge, skills, and the ability to implement ship technology. Meanwhile, work ethic plays an important role in shaping seafarers' discipline, motivation, and professionalism, which reinforces consistency of performance in high-risk maritime work environments. The study confirms that the integration of digital competencies and work ethic is a key prerequisite for sustainable seafarer performance development, as well as providing strategic implications for shipping companies, maritime education institutions, and policymakers.
Copyright (c) 2026 Indang Noerkajati, Edi Abdurachman, Olfebri Olfebri, Librita Arifiani, Lira Agusinta, Novita Widyaningrum https://creativecommons.org/licenses/by/4.0
Strengthening The Positioning of The Banking Industry in The People's Economy Bank in East Nusa Tenggara Province
Bank Perekonomian Rakyat (BPR) is a banking entity that plays an important role in strengthening the national economy, particularly by providing financing support to micro, small, and medium enterprises (MSMEs). BPR is expected to provide financial services to MSME entrepreneurs and rural communities who lack access to commercial banks. However, BPRs face a dilemma in carrying out their operations due to fundamental changes in the financial industry. Research conducted in NTT shows that BPRs compete with Commercial Banks, Cooperatives, Village-Owned Enterprises (BUMDes), and Financial Technology to maintain their financial sustainability. Competitive advantage can be achieved through optimal resource management, especially in the era of knowledge-based competition. This study aims to examine the positioning of BPR as the main pillar in supporting the growth of MSMEs and rural communities through inclusive and sustainable financial services. Positioning using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a way to understand the position of a company or product in the market by identifying internal and external factors that affect banking performance. The results of the research are expected to include BPR's strategic model in strengthening its position in the market and ensuring growth and financial sustainability in the midst of fierce competition, scientific articles in reputable journals, ISBN books, copyrights to the books, and news.
Copyright (c) 2026 Putu Nursiani, I Komang Arthana, Viktorianus M. Da Lopes, Yonas Ferdinand Riwu https://creativecommons.org/licenses/by/4.0
Friendly with Words: A Literacy Program to Improve Social Communication and Self Confidence in Children with Special Needs
Social literacy programs play a crucial role in the psychological and social development of children with special needs, including emotional support, information, and tangible support from family, teachers, and peers. This support helps children with special needs adapt to school and builds self-confidence. Communication is also a crucial skill in establishing social relationships, especially with peers. This study aims to examine the effectiveness of the "Friendly with Words" literacy program in improving social communication and self-confidence in children with special needs (ABK). This program is designed as a form of literacy-based learning intervention through creative phoneme games and mini-dramas that encourage increased verbal articulation, spontaneous speaking, and confidence in public speaking. This study uses a qualitative approach with a case study design involving one fifth-grade ABK student at SDN 101 Sukakarya, Bandung City. Data collection techniques were carried out through observation, interviews, and documentation, while data analysis used interactive and thematic analysis techniques. The results showed that the "Friendly with Words" program was able to improve students' verbal articulation skills, speaking fluency, and self-confidence in social interactions. Structured literacy activities have been proven effective in developing children's expressive skills, understanding, and interpersonal communication. This study concludes that literacy-based learning and planned social interactions can strengthen the social-emotional development of children with special needs and serve as a model of good practice for inclusive education in elementary schools.
Copyright (c) 2026 Yuliyanti Yuliyanti, Imas Diana Aprilia https://creativecommons.org/licenses/by/4.0
Determination of Fleet Performance Through Crew Job Satisfaction at Crude Oil Export Terminal Companies
This study was motivated by persistent challenges in maritime human resource management at crude oil export terminal companies, including suboptimal crew management, a lack of transparency in payroll systems, and ineffective compliance management. These issues have negatively affected crew job satisfaction and fleet performance. The study aimed to examine the effects of crew management, payroll systems, and compliance management on fleet performance through crew job satisfaction as a mediating variable at Nembe Crude Oil Terminal Limited, Nigeria. A quantitative research approach with a causal survey design was employed. The study population consisted of 155 crew members working across the company's operational fleet, while the sample was selected using a purposive sampling technique. Primary data were collected through structured questionnaires using a five-point Likert scale and supported by company documentation. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software, including outer model, inner model, and bootstrapping analyses. The findings revealed that crew management, payroll systems, and compliance management each have a positive and significant effect on both crew job satisfaction and fleet performance. Furthermore, crew job satisfaction significantly enhances fleet performance and successfully mediates the relationships between the three independent variables and fleet performance. These findings indicate that improving crew management practices, ensuring transparent and fair payroll systems, and strengthening compliance with international maritime regulations contribute to higher crew job satisfaction, which ultimately enhances operational effectiveness and fleet performance. The study concludes that crew job satisfaction is a strategic factor in improving fleet performance within crude oil export terminal companies. Therefore, management is recommended to strengthen crew management practices, improve payroll transparency and timeliness, and reinforce compliance culture through continuous training and supervision to achieve sustainable operational excellence and long-term fleet performance.
Copyright (c) 2026 Ricky Dermawan, Peppy Fachrial, Primadi Candra Susanto https://creativecommons.org/licenses/by/4.0
Developing Local Wisdom–Based Interactive History E-Books to Enhance Students’ Cultural Understanding: A 4D Model Approach in Kerinci Regency
Globalization opens wider access to information and knowledge, enabling individuals and communities to learn and develop in new ways. The purpose of this study is to describe, develop, and test the effectiveness of interactive teaching materials based on Kenduri Sko Local Wisdom to improve students' cultural understanding. This research method uses research and development. Research and development (R&D) in the field of education is defined as a development model that adapts industrial product development. Data collection techniques used are observation, questionnaires, and written tests. The results of the study show: 1) Effective and efficient teaching materials were obtained, 2) Teaching materials based on local wisdom are effective in improving students' cultural understanding, and 3) The effectiveness of teaching materials based on local wisdom was tested to improve students' cultural understanding, 4) These results indicate that there are significant differences in students' understanding of local wisdom between using interactive history teaching materials based on local wisdom and using books available at school. The implication of using local wisdom-based history teaching materials is that it provides more meaningful learning opportunities, where they can understand history through traditions that are close to their daily lives, such as Kenduri Sko.
Copyright (c) 2026 Apdelmi Apdelmi, Muhammad Ihsan Dacholfany, Yunan Surono, Nurpeni Nurpeni, Heri Susanto, Said Almaududi, Firza Firza, Arif Rahim, Heni Pratiwi, Zuhri Saputra Hutabarat https://creativecommons.org/licenses/by/4.0
Career Growth, Lean Leadership, and Turnover Intention: The Mediating Role of Employee Engagement Among Generation Z in the FMCG Industry
High turnover among Generation Z employees has become a critical challenge for the fast-moving consumer goods (FMCG) industry, disrupting operational continuity and increasing organizational costs. Although career growth and leadership are recognized determinants of turnover intention, limited evidence explains how career growth and human-centered lean leadership reduce turnover intention through employee engagement among Generation Z employees in the FMCG industry. Grounded primarily in Social Exchange Theory and the Job Demands–Resources framework, this study develops and tests an engagement-based retention model. Data from 344 Generation Z production employees at an FMCG company in West Java, Indonesia, were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that career growth and lean leadership significantly enhance employee engagement and reduce turnover intention, with engagement serving as the principal mechanism linking both resources to retention; for lean leadership, the indirect effect exceeds the direct effect. The proposed model demonstrates strong explanatory power for both employee engagement and turnover intention. Importance–Performance Map Analysis (IPMA) identifies career growth, particularly promotion speed and remuneration growth, as the highest priority for improvement. Theoretically, this study contributes to the retention literature by integrating career growth, human-centered lean leadership, and employee engagement into a comprehensive retention model, while offering actionable insights for transparent career systems and human-centered leadership practices.
Copyright (c) 2026 Yoan Nita Estera, Yenny Maya Dora https://creativecommons.org/licenses/by/4.0
The Influence of Service Quality, Information and Timeliness on Customer Satisfaction For Users of The Expedition PT. XYZ South Jakarta 2024
This study aims to improve our understanding of the factors affecting customer satisfaction with the PT. XYZ expedition service. Many people prefer to shop online rather than offline. This study is a quantitative descriptive study conducted by collecting data through questionnaires distributed to PT. XYZ service users. The analysis used is SEM-PLS (Structural Equation Model - Partial Least Squares). With a total of 110 respondents with criteria having used PT. XYZ for the last 6 months and domiciled in South Jakarta, taking a pure sample to collect data through a questionnaire using a Likert scale of 1-5. The results of this article are: 1) Service quality affects customer satisfaction; 2) Information affects customer satisfaction; 3) Timing affects customer satisfaction. In this study, the satisfaction rate of PT. XYZ customers in South Jakarta was 63.3%; the remaining 36.7% was due to other variables not discussed in this study.
Copyright (c) 2026 Sonya Sidjabat, Rully Indrawan, Natasya De La Rosa, Nurhaliza Nurhaliza https://creativecommons.org/licenses/by/4.0
The Influence of Financial Literacy and Non-Cash Payments on the Consumptive Behavior of Students in Jabodetabek
This study aims to analyze the influence of financial literacy and the use of cashless payment systems on the consumer behavior of students in the Jabodetabek area. With the development of financial technology, students' understanding of financial literacy is becoming increasingly important in managing their personal finances. Furthermore, the widespread use of cashless payment methods can influence spending patterns and consumption habits. Currently, students have been swept up in the digital transformation, especially in financial transactions, with many transactions conducted using cashless platforms such as GoPay, Shopee Pay, and others. The method used was a quantitative survey approach with 100 students in Jabodetabek. The research instrument was a questionnaire to measure financial literacy, cashless usage, and consumptive behavior.
Copyright (c) 2026 Efriyanto Efriyanto, Rodiana Rodiana, Lufita Anggun, Erwin Permana, Harnovinsah Harnovinsah, Rofiq Idris https://creativecommons.org/licenses/by/4.0
The Effect of Service Quality and Facilities on Transjakarta User Intention Through Customer Satisfaction Index
This study set out to analyze the effect of service quality and facilities on TransJakarta users’ intention, with the Customer Satisfaction Index (CSI) as a mediating variable. Public transportation plays an important role in supporting urban mobility; therefore, improving service quality is considered a key factor in maintaining sustainable usage. This research adopts a quantitative approach using a survey method, distributing questionnaires to 200 TransJakarta users in the DKI Jakarta area. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS), together with an expanded evaluation of the measurement model (loadings, AVE, Composite Reliability, HTMT, SRMR, Q², f², VIF, PLSpredict) and a Common Method Bias check (Harman’s single-factor test). When estimated directly from the item-level data, the measurement model did not meet conventional convergent-validity and reliability thresholds, and none of the hypothesized structural paths (service quality and facilities on CSI; CSI on user intention) reached statistical significance once the full model was bootstrapped. Common Method Bias was ruled out as the explanation. These findings indicate that, on this dataset, the CSI-mediation model is not empirically supported, and that the survey instrument requires re-examination before the hypothesized relationships can be meaningfully tested.
Copyright (c) 2026 Indriyati Indriyati, Nita Rosmaladewi, Euis Saribanon, Dian Anom Baskoro, Otto Sugiharto Prakoso https://creativecommons.org/licenses/by/4.0
Determinants of Generation Z and Millennial Investment Decisions in Bekasi City: The Role of Financial Literacy, Financial Inclusion, and Risk Tolerance
This study aims to examine the factors influencing Investment Decision (ID) by analyzing the impact of Financial Literacy (FL) and Financial Inclusion (FI), as well as Risk Tolerance (RT) as a mediating variable. Using a quantitative approach, the data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through the bootstrapping technique (n = 1,000 resamples). Empirical results show that Financial Literacy has a positive and significant direct effect on Investment Decisions and Risk Tolerance. Similarly, Financial Inclusion significantly affects Risk Tolerance. Furthermore, Risk Tolerance has been proven to have a positive and significant effect on Investment Decisions. However, Financial Inclusion does not show a statistically significant direct effect on Investment Decisions. These findings underscore the importance of Financial Literacy and Risk Tolerance in driving appropriate investment choices, and indicate that Financial Inclusion more significantly influences investment behavior indirectly through the formation of individual risk tolerance.
Copyright (c) 2026 Sri Mulyani, Setiawati Setiawati, Widya Lelisa Army, Retno Ramadhina https://creativecommons.org/licenses/by/4.0
Analysis Customer Relationship Orientation and Sustainability Marketing: The Mediating Role of Co-Creation Value in MSMEs
Growing pressure to adopt sustainable business practices has not been accompanied by comparable progress among Micro and Small Enterprises (MSMEs), despite high levels of digital adoption. This gap highlights the need to understand how customer-oriented relational strategies can be translated into concrete sustainability marketing practices. This study examines the effect of Customer Relationship Orientation (CRO) on Sustainability Marketing across the Product Lifecycle (SMLC), with Co-Creation Value (CCV) serving as a mediating mechanism.A quantitative causal survey was conducted involving 168 Food and Beverage MSMEs in West Java, selected through purposive sampling based on active digital marketing usage and business maturity. Data were collected between July 2024 and April 2025 and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).The findings reveal that CRO significantly enhances Co-Creation Value, which in turn strengthens sustainability marketing practices across the product lifecycle. However, CRO does not directly influence sustainability marketing outcomes, confirming the presence of full mediation. These results demonstrate that relational orientation alone is insufficient to generate sustainability impact unless activated through collaborative value-creation processes. Co-Creation Value functions as a strategic mechanism that enables resource-constrained MSMEs to convert relational strength into practical sustainability initiatives, including environmentally responsible packaging and improved waste management. This study clarifies the relational mechanism through which customer orientation supports life-cycle-based sustainability marketing in resource-constrained MSMEs.
Copyright (c) 2026 Arlin Ferlina Mochamad Trenggana, Arlin Ferlina Mochmad Trenggana, Ratih Hurriyati, Mokh Adib Sultan, Hilda Monoarfa https://creativecommons.org/licenses/by/4.0
Stock Market Reaction to the Launch of the Indonesian Sovereign Wealth Fund: Evidence from Indonesian State-Owned Banks
This study aims to analyze the Indonesian capital market's response to the launch of Indonesian Wealth Fund (Danantara) as a strategic initiative of the government's fiscal digitalization on February 24, 2025, focusing on the shares of major state-owned banks, namely BBRI, BMRI, BBNI, and BBTN. This study examines five market indicators, including stock prices, abnormal returns (AR), cumulative abnormal returns (CAR), trading volume, and stock risk, to assess the information content of this public policy. The research method used is an event study with an event window (–7, +7), supported by statistical testing using the paired-sample t-test and the Wilcoxon Signed-Rank test to ensure the accuracy of the analysis on different data characteristics. The results show that the launch of Danantara did not result in statistically significant changes in all market indicators tested, indicating that the policy information has been internalized quickly and efficiently by the market. This finding supports the validity of the semi-strong form of the Efficient Market Hypothesis, where macro and non-proprietary public information does not create arbitrage opportunities. The novelty of this research lies in the empirical testing of the impact of the launch of a digital-based sovereign wealth fund on state-owned bank shares through a multi-indicator approach, thereby enriching the literature on event studies of public policy and fiscal digital transformation in developing countries.
Copyright (c) 2026 Candra Wijayangka, Nugraha Nugraha, Maya Sari, Toni Heryana https://creativecommons.org/licenses/by/4.0
Rethinking Talent Management Strategies for Generation Z Employees in the Era of Digital Work Culture
The rapid development of digital work culture has transformed organizational approaches to managing human resources, particularly among Generation Z employees who possess distinct expectations regarding flexibility, technological integration, career development, and workplace engagement. This study aims to examine the influence of talent management strategies on employee engagement and employee retention among Generation Z employees in digital work environments. A quantitative explanatory approach was employed using a survey of 180 Generation Z employees working in digital-based organizations in the Greater Jakarta area. Respondents were selected through purposive sampling, and data were collected using structured questionnaires. The data were analyzed using Structural Equation Modeling. The findings indicate that talent management strategies significantly and positively affect employee engagement and employee retention. Employee engagement also serves as a partial mediating variable in the relationship between talent management strategies and employee retention. These results suggest that organizations need to redesign conventional talent management practices by adopting more flexible, technology-oriented, and employee-centered approaches that align with the characteristics of Generation Z. This study contributes to the development of human resource management literature and provides practical insights for organizations seeking to attract, engage, and retain Generation Z talent in the era of digital work culture.
Copyright (c) 2026 Ria Estiana, Mohamad Kusnaeni, Aryana Satrya https://creativecommons.org/licenses/by/4.0
A Comparative Study of the Marketing Strategies of Author Tere Liye and Other Indonesian Authors in the Book Industry
This study aims to analyze the marketing strategy implemented by Tere Liye and compare it with the conventional marketing model commonly used by Indonesian authors through publishing houses. The research uses a descriptive approach based on literature analysis and secondary data related to digital transformation in the publishing industry. The results show that the marketing strategy adopted by Tere Liye reflects a shift from a conventional publishing model to a digital-based direct-to-consumer approach through his own e-commerce platform. This strategy allows greater control over pricing, promotion, and distribution. In contrast, most Indonesian authors generally rely on publishers and bookstores for distribution, where marketing control is largely handled by third parties. The findings indicate that Tere Liye’s strategy offers several advantages, including full control over pricing and promotional activities, more direct and intensive relationships with readers, and the potential for higher profit margins due to a shorter distribution chain. However, this model also presents certain challenges, such as relatively limited distribution reach and the need for independent management of operational and logistical processes. On the other hand, the conventional strategy used by authors through publishers provides advantages in terms of wider distribution networks and established publishing systems. Nevertheless, this approach also has limitations, including reduced author control over pricing and promotion, as well as smaller profit margins due to the involvement of multiple intermediaries in the distribution process. Overall, the study highlights the importance of flexible business models in the publishing industry to remain competitive amid ongoing digital transformation.
Copyright (c) 2026 Agustinus Miranda Wijaya, Mutiara Ramadhani, Erwin Permana https://creativecommons.org/licenses/by/4.0
The Influence of Shopee PayLater Usage on Generation Z's Impulsive Buying
This study aims to analyze the relationship between the use of the PayLater feature on the Shopee platform and the emergence of impulsive buying behavior among Generation Z. The research employs a literature analysis approach by reviewing various academic studies and publications related to digital consumer behavior, buy now pay later services, and psychological factors influencing purchasing decisions. The findings indicate that the convenience of the Shopee PayLater feature, flexible payment systems, and the reduction of the pain of paying encourage consumers to make spontaneous purchases. In addition, psychological factors such as hedonic motivation, social pressure in the form of the fear of missing out (FOMO) phenomenon, and a consumptive lifestyle shaped by social media exposure further strengthen the tendency toward such behavior. Over time, PayLater services are no longer perceived solely as credit facilities for urgent needs but have also transformed into lifestyle enablers for young consumers. On the other hand, self-control plays an important internal role in mitigating impulsive buying, as individuals with stronger self-control are generally more capable of distinguishing between needs and wants in their consumption patterns. Therefore, strengthening digital financial literacy is essential for Generation Z as active users of fintech services. Improved financial literacy is expected to help young people utilize financial innovations more wisely while maintaining long-term financial well-being.
Copyright (c) 2026 Erwin Permana, Elly Mirati, Nazwa Khalisha Zivana, Endang Purwaningrum https://creativecommons.org/licenses/by/4.0
Employee Engagement as a Mediator of Servant Leadership, ICT Implementation, and Psychological Capital on Nursing Service Quality
This study aims to analyze the influence of Servant Leadership, the Application of Information and Communication Technology (ICT), and Psychological Capital on the Service Quality of Civil Servant Nurses, with Employee Engagement as a mediating variable. This study used a quantitative approach with a survey method of 155 D3 civil servant nurses at Tangerang City Hospital. Data were analyzed using path analysis to test the direct and indirect effects between variables. The results showed that Servant Leadership, the Application of Information and Communication Technology (ICT), Psychological Capital, and Employee Engagement had a direct positive and significant effect on Service Quality. Servant Leadership, the Application of ICT, and Psychological Capital also had a direct positive and significant effect on Employee Engagement. The mediation test revealed that Employee Engagement partially mediated the effect of Servant Leadership and the Application of ICT on Service Quality, with the direct effects of these two variables being more dominant than their indirect effects through Employee Engagement. The findings of this study confirm that improving the Service Quality of Nurses in government hospitals requires an integrated approach through strengthening service-oriented leadership, optimizing the use of ICT, and developing nurses' psychological capital and work engagement. This research provides theoretical contributions in the development of a human resource-based Service Quality model and practical implications for regional hospital management in designing policies for improving sustainable health Service Quality.
Copyright (c) 2026 Yuhelmis Yuhelmis, Nancy Yusnita, Widodo Sunaryo https://creativecommons.org/licenses/by/4.0
Servant Leadership, Training Effectiveness, and Job Involvement Effects on Nurses’ Service Quality
The quality of nursing services is a strategic component in the healthcare system because nurses have the highest interaction intensity with patients. In Type C state-owned hospitals, the quality of nursing services plays a crucial role in determining the level of patient satisfaction, organizational image, and the sustainability of healthcare quality. This condition requires hospitals to be oriented not only to meet service standards, but also to strengthen human resource factors that support quality service behavior. This study aims to analyze the influence of servant leadership and training effectiveness on the quality of nursing services with job involvement as an intervening variable. The study used a quantitative approach with an explanatory survey method and was supported by qualitative data through interviews. The unit of analysis was nurses with an Indefinite Term Employment Agreement status working at Type C state-owned hospitals in Jakarta. The sample size was determined using the Slovin formula with a total of 138 respondents. Quantitative data analysis was conducted using path analysis, while qualitative data were analyzed using the Delphi technique. The results showed that servant leadership and training effectiveness had a positive and significant effect on the quality of nursing services and job involvement. Job involvement had a positive effect on service quality, but was not effective in mediating the influence of servant leadership and training effectiveness on service quality. These findings emphasize the importance of strengthening servant leadership, increasing training effectiveness, and nurse job involvement in efforts to improve service quality in hospitals.
Copyright (c) 2026 Endi Suyatno, Nancy Yusnita, Widodo Sunaryo https://creativecommons.org/licenses/by/4.0
Digital Marketing Capability and Brand Experience as Drivers of Customer Loyalty: The Mediating Role of Customer Engagement in Bekasi Retail Stores
Customer loyalty remains a central marketing management objective, yet loyalty formation is increasingly shaped by firms’ digital capabilities and the quality of customer experiences across digital touchpoints. Drawing on customer engagement theory and relationship marketing, this study examines how Digital Marketing Capability (DMC) and Brand Experience (BE) influence Customer Loyalty (LOY), and whether Customer Engagement (CE) mediates these relationships. Survey data from 200 online retail customers were analyzed using covariance-based structural equation modeling (CB‑SEM; Maximum Likelihood). The measurement model demonstrated satisfactory reliability (Cronbach’s α = 0.901–0.863) and acceptable convergent/discriminant validity; discriminant validity was confirmed using the heterotrait–monotrait (HTMT) ratio. Structural results show that DMC and BE significantly increase CE (β = 0.369 and 0.453, respectively), and CE positively drives LOY (β = 0.460). Mediation testing indicates that CE fully mediates the effect of DMC on LOY and partially mediates the effect of BE on LOY. The findings underscore that investments in digital marketing processes and experience design translate into loyalty primarily by fostering deeper customer engagement. The study contributes to the marketing management literature by integrating capability and experience perspectives within a parsimonious engagement-based loyalty model and offers actionable guidance for omnichannel and e-commerce managers.
Copyright (c) 2026 Andrian Andrian, Adrianus Trigunadi Santoso https://creativecommons.org/licenses/by/4.0
Analysis of Factors Influencing Work Productivity in Warehousing and Logistics Companies in Indonesia (Literature Study)
This study aims to analyze the influence of self-efficacy, competence, and discipline on employee work productivity through job satisfaction in warehousing and logistics companies in Indonesia. Job satisfaction is seen as an important factor that influences employee attitudes, motivation, and performance, especially in the warehousing and logistics industry that demands speed, accuracy, and operational efficiency. This study uses a descriptive qualitative approach with a literature review method. The data used are secondary data amounting to 30 scientific articles sourced from reputable national and international journals. The analysis was carried out by examining the relationship between job satisfaction indicators, namely satisfaction with work, work environment, and rewards, with work productivity indicators including quantity of work results, quality of work results, and work time efficiency. The results of the study indicate that: 1) Self-efficacy has a positive effect on job satisfaction; 2) Competence has a positive effect on job satisfaction; 3) Discipline has a positive effect on job satisfaction; 4) Self-efficacy has a positive effect on work productivity; 5) Competence has a positive effect on work productivity; 6) Discipline has a positive effect on work productivity; 7) Job satisfaction has a positive effect on work productivity; 8) Self-efficacy has a positive effect on work productivity through job satisfaction; 9) Competence has a positive effect on work productivity through job satisfaction; 10) Discipline has a positive effect on work productivity through job satisfaction.
Copyright (c) 2026 Peppy Fachrial, Aswanti Setyawati, Sarinah Sihombing, Primadi Candra Susanto https://creativecommons.org/licenses/by/4.0
The Role of Service Quality, Service Innovation, and Customer Orientation on Service Management Performance through Customer Satisfaction
This study aims to examine the influence of service quality, service innovation, and customer orientation on service management performance through customer satisfaction in service companies in Indonesia. In an increasingly competitive service industry, companies are required to manage their services effectively in order to improve customer satisfaction and strengthen sustainable service management performance. Therefore, understanding the factors that influence service management performance is crucial for service companies in formulating effective service strategies. This research uses a descriptive qualitative approach with a literature review method. The data used are secondary data, consisting of 30 scientific articles obtained from reputable national and international journals. The sources of the articles include international publishers such as Sage, Springer, Elsevier, Web of Science, and Emerald; international databases such as Ebsco, Copernicus, and Google Scholar; as well as reputable national journals indexed in Sinta. The results of the study indicate that service quality, service innovation, and customer orientation have a positive influence on customer satisfaction. In addition, service quality, service innovation, and customer orientation also directly influence service management performance. Customer satisfaction itself has a significant effect on service management performance. Furthermore, customer satisfaction acts as a mediating variable that strengthens the influence of service quality, service innovation, and customer orientation on service management performance in service companies.
Copyright (c) 2026 Aang Gunawan, Yuliantini Yuliantini, Muhammad Thamrin, Olfebri Olfebri, Basri Fahriza https://creativecommons.org/licenses/by/4.0
The Influence of Work Motivation, Competence and Compensation on Employee Performance through Job Satisfaction (Literature Study on Domestic Aviation Companies in Indonesia)
The domestic aviation industry in Indonesia demands high employee performance because it operates in a high-risk environment with strict safety and service standards. This study aims to analyze the influence of work motivation, competence, and compensation on employee performance through job satisfaction in domestic airlines in Indonesia. The study used a qualitative approach with a literature study method through searching for scientific articles in accredited national journals and reputable international journals relevant to the topic of human resources and the aviation industry, totaling 30 article references. Data analysis was conducted using content analysis and thematic synthesis techniques to identify patterns of relationships between variables. The results of the study indicate that work motivation, competence, and compensation have a direct effect on employee performance and an indirect effect through job satisfaction. This study provides a conceptual contribution in the form of an integrative model of human resource management that emphasizes the importance of psychological dimensions and employee well-being in improving the operational performance of domestic airlines in a sustainable manner.
Copyright (c) 2026 Theresia Oktavia Sadipung, I Dewa Ketut Kerta Widana, Primadi Candra Susanto https://creativecommons.org/licenses/by/4.0
Sustainable Logistics: Decarbonizing Inbound Logistics Using Milk Run
The modern transportation and logistics landscape is undergoing a dramatic transformation, driven by the relentless pursuit of efficiency, resilience, and sustainability. A critical aspect of modern green supply chain management is optimizing transportation routes to reduce fuel consumption and minimize carbon footprints. Building on this paradigm, this study examines the impact of the Milk Run Method on distance traveled, fuel consumption, and carbon footprint during delivery, comparing its implementation with the Point-to-Point delivery method. Milk Run method showed a 29% reduction in travel distance and 9% lower fuel usage and CO₂ emissions across six routes. Its effectiveness, however, depended on supplier proximity and cargo volume.
Copyright (c) 2026 Edhie Budi, Djonatan Richard Setiyanto, Zaenal Abidin, Sita Aniisah Sholihah, Nashrullah Nashrullah, Primadi Candra Susanto, Rinaldi Rinaldi https://creativecommons.org/licenses/by/4.0
The Influence of Service Quality and Marketing Mix on Satisfaction and Outpatient Loyalty at XYZ Type C Hospital in Makassar
Issues in healthcare services are frequently linked to the level of patient satisfaction. This study aims to examine the effect of service quality and the marketing mix on patient satisfaction and loyalty among outpatients at XYZ Type C Hospital in Makassar. Service quality was measured through tangibility, reliability, responsiveness, assurance, and empathy. The marketing mix included product, price, promotion, place, physical evidence, process, and people. Data were collected from 64 respondents using a Likert scale questionnaire and analyzed using multiple linear regression (SPSS) and Sobel mediation testing. The results show that service quality positively and significantly affects satisfaction (β = 0.750; p < 0.001) and loyalty (β = 0.559; p < 0.001). Marketing mix also positively and significantly affects satisfaction (β = 0.774; p < 0.001) and loyalty (β = 0.557; p < 0.001). Satisfaction has the most dominant effect on loyalty (β = 0.842; p < 0.001) and mediates the influence of service quality and marketing mix on loyalty (Sobel Z = 7.21 and 7.55). Therefore, this study extends services marketing theory in the healthcare sector by empirically validating a mediation model in the context of a Type C private hospital in Indonesia.
Copyright (c) 2026 Sri Naharindah Ningsih, Danet Arya Patria https://creativecommons.org/licenses/by/4.0
The Role of Omnichannel Customer Experience in Strengthening Customer Loyalty
This study aims to examine the role of omnichannel customer experience in strengthening customer loyalty at ETC & Foundation Bandung, an educational institution providing English learning services through multiple service channels. In the digital era, educational service providers increasingly integrate online and offline channels to improve customer experience and maintain long-term relationships with customers. This study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a questionnaire distributed to 100 respondents who had previously used the services of ETC & Foundation Bandung. The sampling technique used was purposive sampling, targeting customers who had interacted with the institution through at least one service channel such as WhatsApp, Instagram, website, or direct visits. The research model examines the relationships between omnichannel customer experience, customer satisfaction, and customer loyalty. The findings are expected to show that integrated and consistent customer experiences across multiple channels can enhance customer satisfaction and ultimately strengthen customer loyalty. This study contributes to the development of service marketing literature, particularly in the context of educational service institutions implementing omnichannel strategies.
Copyright (c) 2026 Rachmat Tri Yuli Yanto, Irma M Nawangwulan, Samuel PD Anantadjaya, Bekti Utomo, Antonius Ary Setyawan https://creativecommons.org/licenses/by/4.0
Analysis of RUCAS Brand's Scarcity Marketing Strategy on Generation Z's FOMO Behavior
This study aims to analyze how the implementation of scarcity marketing strategies shapes an exclusive brand image and influences the consumption behavior of Generation Z in the modern fashion industry. This research uses a qualitative approach with conceptual analysis of marketing practices implemented by the RUCAS brand, particularly through product scarcity mechanisms and controlled distribution systems. The findings indicate that the application of a limited-quantity scarcity strategy combined with a single digital distribution channel successfully creates a perception of exclusivity and purchasing urgency among consumers. This condition is further reinforced by the psychological characteristics of Generation Z, which are closely associated with the phenomenon of Fear of Missing Out (FOMO), leading consumers to make impulsive and sometimes irrational purchasing decisions. In addition, the high demand in the primary market has stimulated the emergence of a dynamic secondary market through reseller activities, indirectly validating the symbolic value and prestige of the products through significantly higher resale prices. The study concludes that in the contemporary fashion industry, the value of a brand is no longer determined solely by the functional value of its products, but also by symbolic prestige, limited accessibility, and the social dynamics surrounding the brand.
Copyright (c) 2026 Elly Mirati, Caesar Nobel Paraloan, Endang Purwaningrum, Erwin Permana https://creativecommons.org/licenses/by/4.0
Strategic Marketing Capabilities for Enhancing Marketing Performance: The Mediating Role of Innovation Capability in Women-Owned Emping SMEs
The marketing performance of women-owned traditional food SMEs is increasingly challenged by changing consumer behavior and rapid digital transformation. This study examines the effects of market orientation, social media orientation, and digital leadership on marketing performance through innovation capability among 200 women-owned emping SMEs in Pandeglang Regency, Banten, Indonesia, using PLS-SEM with SmartPLS 4. The results reveal that all three strategic marketing capabilities positively influence both innovation capability and marketing performance. In contrast, innovation capability significantly enhances marketing performance and mediates the relationships between the three antecedent variables and marketing performance. Among the predictors, digital leadership exerts the strongest influence on innovation capability, whereas innovation capability emerges as the most important determinant of marketing performance. These findings extend the Resource-Based View and Dynamic Capabilities Theory by demonstrating that strategic marketing capabilities contribute to superior marketing performance only when they are transformed into sustainable innovation capability, highlighting the importance of strengthening digital leadership, innovation capability, market orientation, and the strategic use of social media to enhance the long-term competitiveness of women-owned SMEs.
Copyright (c) 2026 M. Fadhli Nursal, Muhammad Richo Rianto https://creativecommons.org/licenses/by/4.0