Dinasti International Journal of Education Management And Social Science

Determinants of Corporate Performance in One of Indonesia's Foreign Banks

Dedi Nurfalaq, Michael Christian — Mon, 01 Apr 2024 00:00:00 +0000

This research aims to assess the impact of organizational learning and leadership style on corporate performance (CP), with organizational culture acting as a moderator. The study was carried out at an Indonesian bank that is owned by the South Korean government. Therefore, this research will examine the impact of South Korean business culture, which is unfamiliar territory. This study employs a quantitative methodology. The findings of this study demonstrate that organizational learning significantly impacts business performance. Moreover, the leadership style also has an impact on the overall functioning of the company. Similar outcomes are also demonstrated in the case of organizational culture, which has an impact on corporate performance. Organizational culture plays a role in influencing organizational learning and corporate performance. Organizational culture does not have a moderating effect on the relationship between leadership style and business performance, as evidenced by many findings.

Data-Driven Marketing Strategy to Reach Millennial Consumers

Mon, 15 Apr 2024 00:00:00 +0000

This article explores the efficacy of data-driven marketing strategies in targeting millennial consumers, a demographic known for its unique preferences and digital savvy. Through a comprehensive literature review, various aspects of data-driven marketing, including customer segmentation, personalized content creation, and omnichannel integration, are analyzed in the context of reaching and engaging with millennials. The review encompasses studies on consumer behavior, digital marketing trends, and data analytics techniques relevant to understanding millennial preferences and behavior. Key findings highlight the importance of data accuracy, privacy considerations, and the role of technology in enhancing marketing effectiveness. Insights from successful case studies and industry best practices provide actionable recommendations for businesses aiming to optimize their marketing efforts towards millennials. This research contributes to the evolving field of data-driven marketing by offering a synthesized understanding of strategies that resonate with the millennial cohort, ultimately fostering long-term brand loyalty and competitive advantage.

Knowledge Management-Based Efforts To Improve MSME Performance (Credit Union Intervention for MSME Actors in Sikka Regency)

Yustina Olivia Da Silva, Tobias Joni Temu, Paulus Libu Lamawitak — Mon, 15 Apr 2024 00:00:00 +0000

This study aims to analyze the benefits of developing Knowledge Management strategies in an effort to improve the performance of MSMEs. Another aspect that receives attention in this paper is the role of credit cooperatives and the government as a catalyst for a joint movement to improve and strengthen the role of MSMEs in the regional economy. The method used is descriptive-qualitative with a literature study approach. The author tries to explore various sources related to the material of this writing. From the results of the literature study, it was found that the implementation of knowledge management needs support from credit cooperatives and local governments. The cooperative is a joint forum for MSME players to help each other in reducing various costs in the MSME business process. Meanwhile, the government is an important entity in ensuring the implementation of various government programs for the empowerment of cooperatives and MSMEs and ensuring that the implementation of various regulations relating to MSMEs is carried out carefully and on target.

Analysis of The Effect of Service Quality and Health Facilities Patient Satisfaction At Bethesda Hospital Gunungsitoli City

Berlian Telaumbanua, Nuri Aslami, Aqwa Naser Daulay — Mon, 15 Apr 2024 00:00:00 +0000

Patient satisfaction will be reflected in how far their level of trust in medical procedures and how clear the information provided by the medical team is. The better standardization of service quality fulfillment and facilities at the hospital, the patient satisfaction will increase. Therefore, this study aims to determine the effect of service quality and facilities on patient satisfaction at Bethesda Hospital, Gunungsitoli City. This research method applies a quantitative approach with associative analysis through multiple linear regression analysis testing techniques by utilizing the SPSS 23 analysis tool. The sample used in this study were Bethesda Hospital patients using the Slovin method. The results of the study prove that the variables of service quality and facilities have a positive and significant effect on patient satisfaction at Bethesda Gunungsitoli Hospital. The results obtained show that improving the quality of services and facilities simultaneously has an influence on patient satisfaction of RSU Bethesda Gunungsitoli city.

The Influence of Incentives, Competencies, and Work Facilities on Professionalism With Implications for Employee Performance at the Regional Revenue Office of Tanjung Jabung Barat District

Pantun Bukit, Osrita Hapsara, Sri Jahara — Mon, 15 Apr 2024 00:00:00 +0000

This research aims to analyze the influence of incentives, competencies, and work facilities through professionalism on employee performance at the Regional Revenue Office (Bapenda). The method used in this research is descriptive-verification and quantitative method. Based on the approach, the sample size is determined to be 66 people. This research uses the PLS analysis method. Based on the research results, Incentives (X₁), Competencies (X₂), and Work Facilities (X₃) have a significant simultaneous effect on Professionalism (Y). Furthermore, Incentives (X₁), Competencies (X₂), and Work Facilities (X₃) partially have a significant effect on Professionalism (Y). Incentives (X₁), Competencies (X₂), and Work Facilities (X₃) have a significant simultaneous effect on Employee Performance (Z). Furthermore, Incentives (X₁), Competencies (X₂), and Work Facilities (X₃) partially have a significant effect on Employee Performance (Z). Professionalism (Y) has a significant simultaneous effect on Employee Performance (Z).

Maritime Defence Empowerment in the Development of Fishermen's Communities in Sungsang Waters, Banyuasin Regency, South Sumatra

Zainubbi Zainubbi, Amin Rejo, Andries Lionardo, Muhammad Hendri Gumay — Tue, 16 Apr 2024 00:00:00 +0000

According to Republic of Indonesia Law No. 34 of 2004 addressing the INAF, the duties of the Indonesian Navy are outlined in Article 9 paragraph (e): to implement Dawilhanla. Dawilhanla is the empowerment of coastal communities through Binpotmar, which is implemented by Lantamal III/JKT in Banyuasin regency, South Sumatra, coastal areas represented by Bungakarang Village, Tanjung Lago regency, Marga Sungsang, Sungsang I-IV, Pili Village, Banyuasin II regency. The purpose of organizing the Empowerment of Maritime Defense areas is: in the perspective of Hanneg's interests is to prepare maritime defense areas and support forces as early as possible to win the conflict. From a community perspective, it aims to assist in overcoming community challenges and improving the welfare of maritime communities. The purpose of this research is to analyze Lantamal/JKT's strategy for empowering marine defense areas to improve the welfare of fishing communities in Banyuasin regency, South Sumatra, as well as to develop a model of this strategy. The research employed a qualitative research approach. Data was collected from designated informants and analyzed using qualitative techniques. The findings of research on coastal community empowerment are limited by only providing assistance to fishermen, which is not optimal considering the limited budget. Synergy between agencies is not implemented in a sustainable manner that meets the needs of the fishing community. The conclusion of the implementation of the coastal community empowerment strategy to increase the income of coastal communities/fishermen in Banyuasin Regency, South Sumatra Province, was not successful.

SWOT analysis of Ecotourism development in Sembilang National Park, Banyuasin Regency, South Sumatra, Indonesia

Alimin Alimin, Rozirwan Rozirwan, Elisa Wildayana, Riswani Riswani — Tue, 16 Apr 2024 00:00:00 +0000

Tourism is one of the dynamic industrial activities for a country's income. Tourism can take the form of ecotourism with potential factors for nature conservation and development. Ecotourism is a form of tourism that is primarily inspired by the natural history of an area, including the area's indigenous culture. Effective sustainable ecotourism management must use strategic planning. Strategic planning can use the SWOT matrix. In general, the strengths of Sembilang National Park are the uniqueness of migratory birds from Siberia that do not exist anywhere else and the presence of exotic animal habitats. The weakness of Sembilang National Park is that transportation is still dominated by waterways and there is a lack of clean water sources. The opportunities for Sembilang TN include financial assistance and international recognition. Meanwhile, the threat to Sembilang National Park is weather conditions which greatly affect waterways. From the weighting results, it is found that the position of Sembilang TN is on the X axis with a value of 9. So it can be concluded that Sembilang TN is at a positive point on the The position of the Sembilang National Park development strategy is in Quadrant I, namely the strategy of utilizing all strengths to seize and exploit maximum opportunities.

Exploration of Experience-Based Marketing Strategies in Building Customer Engagement and Improving Retention: A Case Study in the Tourism and Travel Industry

Tue, 16 Apr 2024 00:00:00 +0000

This article explores the efficacy of experience-based marketing strategies in enhancing customer engagement and retention within the dynamic landscape of the tourism and travel industry. Drawing upon a comprehensive case study analysis, this research delves into the nuanced mechanisms through which experiential marketing initiatives impact consumer behavior and loyalty. By examining diverse experiential tactics such as immersive storytelling, interactive technology integration, and personalized service offerings, this study uncovers the pivotal role of memorable experiences in fostering emotional connections and long-term relationships with customers. The findings underscore the significance of crafting unique, sensory-rich encounters that resonate with travelers' aspirations, preferences, and values. Moreover, this research elucidates the strategic implications of leveraging experiential marketing to differentiate brands, drive word-of-mouth advocacy, and sustain competitive advantage in an increasingly crowded marketplace. Insights from this study offer actionable recommendations for tourism and travel businesses to design and implement effective experience-based marketing campaigns that cultivate deep-seated connections with their target audience, engender brand loyalty, and ultimately drive business growth.

Transformational Leadership on Organizational Performance through Variations of Work Methods in National Logistics Companies

Devi Marlita, Okin Ringan Purba, Melia Dianingrum — Tue, 16 Apr 2024 00:00:00 +0000

This study aims to provide a better understanding of how transformational leadership and variations of work methods can be used effectively in the logistics industry, as well as provide practical guidance for leaders and managers to improve the performance of their organizations. The research design in this study generally adopts a quantitative research approach. It is an explanatory study that aims to test all proposed hypotheses, building on previous research and literature. In addition, this study seeks to explain the relationship and influence between research variables (transformational leadership, and variations in work methods with organizational performance). Furthermore, the sampling method used in this study is non-probability sampling, which is considered capable of providing valuable and reliable insights to obtain potential information. The sampling design uses a purposive sampling approach, namely the selection of samples based on certain criteria. Based on the results of hypothesis testing, it can be concluded that there is no significant relationship between Transformational Leadership and Variations in Work Methods. There is no significant relationship between Variation of Work Methods and Organizational Performance. Although there is no significant relationship in this test, this does not mean that the relationship between the variables does not exist at all. Other factors not measured in this study may influence the relationship between Transformational Leadership, Variation of Work Methods, and Organizational Performance.

Analyzing The Influence of Motivation and Discipline On The Employees Performance of PT. Xyz

Ahmad Yani, Suharno Pawirosumarto — Tue, 16 Apr 2024 00:00:00 +0000

The study was conducted to analyze the influence of Motivation and Discipline on PT. XYZ’s Employees Performance. The analysis methods used in this study are quantitative research and multiple linear analysis on SPSS. Within this research, the researcher used the Slovin formula to determine total numbers of respondents, from a total of 451 employees of PT. XYZ, 82 of total employees are eligible to participate as respondents. The result of this research showed that there is a positive influence and significant effect between Motivation and Discipline on Employees Performance whether simultaneously and or partially. Furthermore, the Discipline variable has the strongest influence on Employee Performance rather than Motivation variable. Therefore, the researcher strongly suggests PT. XYZ management to be more attentive to their employees’ Motivation in order to enhance Employees Performance.

The Influence of Building Quality, Strategic Location, and Price on the Decision to Purchase Subsidized Housing in the Cileungsi Area

Yosua B Rachmat, Harlyn Siagian, Judith Tagal Gallena Sinaga — Wed, 17 Apr 2024 00:00:00 +0000

This study aims to present a comprehensive depiction of the factors influencing the decision-making process regarding the purchase of subsidized housing, focusing specifically on variables such as building quality, strategic location, and price. The research objectives include identifying the key variables impacting the choice of acquiring subsidized housing in the Cileungsi region through a quantitative descriptive approach. Utilizing purposive sampling, the study surveyed one hundred local residents who recently acquired homes through government assistance programs. Structural Equation Modeling (SEM) employing variance-based methods or component-based structural equation modeling, specifically Partial Least Squares (PLS), was utilized for data analysis. The anticipated outcomes of this investigation are expected to contribute significantly to understanding consumer behavior in the context of subsidized housing purchases in Cileungsi. Moreover, the application of PLS analysis methods is poised to provide an in-depth comprehension of the interrelationships among variables within the tested model and furnish strategic recommendations for developers of subsidized housing and pertinent stakeholders to enhance product appeal.

Beyond Green Packaging: Unveiling the Dynamics of Environmental Consciousness and Sustainable Consumption in Yogyakarta

Nadia Nadia, Della Nanda Luthfiana, Bimo Harnaji, Andika Andika — Fri, 19 Apr 2024 00:00:00 +0000

Amid increasing concerns about plastic pollution and its negative impact on ecosystems, this research explores the relationship between environmental consciousness and the desire of urban consumers in Yogyakarta City to purchase products with eco-friendly packaging. Using the Theory of Planned Behavior (TPB) as a foundation, we aim to unveil the factors influencing consumer preferences toward sustainable packaging alternatives. Through a quantitative approach, this study involved 150 respondents who were selected purposively, with data analysis utilizing Structural Equation Modeling (SEM). Findings indicate a significant relationship between environmental consciousness and positive consumer attitudes towards sustainable packaging, emphasizing the crucial role of environmental consciousness in driving preferences for eco-friendly options. However, consumer attitudes alone do not directly increase the willingness to purchase these products. Instead, subjective norms and perceived behavioral control emerge as the primary determinants, highlighting the strong influence of social pressure and personal efficacy beliefs on sustainable purchasing decisions. This study not only contributes to the theoretical discourse on consumer behavior in environmental sustainability but also offers practical insights for policymakers, businesses, and environmental campaigns in promoting a culture of sustainable consumption through effective communication strategies, policy interventions, and market-based solutions.

Virtual Community Strategy Adventure Towards Something In Presenting Campaign Messages Through Instagram Accounts

Sugiyo Winoto, Marwan Marwan, Retno Dhamayanti — Mon, 22 Apr 2024 00:00:00 +0000

This research aims to explain the campaign content raised by the Adventure Towards Something Virtual Community via its Instagram account@adventure towards something; describe the strategy of the Adventure Towards Something Virtual Community in presenting campaign messages via Instagram accounts; and describes the responses of community participants regarding the campaign carried out by the Adventure Towards Something Virtual Community via their Instagram account@adventure towards something. This research uses qualitative methods with a netnographic study approach. The selection of informants in this research was carried out using purposive sampling. The data analysis technique in this research goes through the stages of coding, noting, abstracting and comparing, checking and refinement, generalizing, and theorizing. The results of the research consist of three things, first, the digital comic Adventure to Something (PMS) has types and variations in content sharing which are wrapped in social media hashtag practices. Second, to present this content, PMS uses message strategies and media strategies that generate social connections from online connections through close social networks consisting of interconnected people with very few participants. Third, community participants consume sign-value and symbolic-value from Instagram features and merchandise products that help them discover, know, follow, and find meaning from PMS content to grow connections. social from online connections in relationships between "Seekers" and co-creators.

The Influence of Competency, Organizational Culture and Emotional Intelligence on the Performance of Hospital Electromedical Staff in Yogyakarta During the Pandemic

Budi Ramadianto, Nur Wening, Marwan Marwan — Tue, 23 Apr 2024 00:00:00 +0000

The research aimed to determine the influence of competence, organizational culture, and emotional intelligence on the performance of hospital electromedical staff in Yogyakarta during the pandemic. The research used quantitative research. Quantitative research is a method based on the philosophy of positivism. The types of data of the research were primary and secondary. The population was approximately 100 Indonesian hospital electromedical staff in Yogyakarta. The tests for the instrument were validity and reliability tests, classical assumption tests (normality test, multicollinearity test, and heteroscedastic test), multiple linear regression analysis, and hypothesis test (t-test, R square coefficient test). The study showed that: 1) competency has a significant positive effect on the performance of hospital electromedical staff in Yogyakarta. 2) organizational culture has a significant positive effect on the performance of hospital electromedical staff in Yogyakarta. 3) emotional intelligence has not significant positive effect on the performance of hospital electromedical staff in Yogyakarta.