WOMEN'S ENTREPRENEURSHIP AND IMPLEMENTATION OF MARKET ORIENTATION MODEL TO IMPROVE BUSINESS PERFORMANCE OF SMES BATIK JAMBI
DOI:
https://doi.org/10.31933/dijemss.v3i2.1067Keywords:
women's entrepreneurship, consumer orientation, competitor orientation, internal coordination, business performanceAbstract
Investigating of market orientation relationships and business performance has been widely conducted, but the research related to the implementation of the market-business performance orientation model is still relatively rarely. A woman entrepreneur who accepts challenging roles to meet her personal needs and become economically independent is an important role in economic independence. The research aims to analyze how the role of women entrepreneurs in applying market orientation models to improve business performance in SMEs of Batik Jambi in Jambi City. The method used in this study is qualitative method. The results of this study found that SMEs batik Jambi is mostly owned and managed by women entrepreneurs. They have been market oriented and impacted on business performance. Orientation to consumers is a strength factor for women to run their business and they tend to be more responsive to what competitors do. This study found that women entrepreneurs have the ability to coordinate internally. This becomes an internal force for SMEs to improve business performance as well. Lack of the competence in tecnology and information is one of women deficiency that need to be develpo in order to gain competitive advantage among them.
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Asikhia, O. (2010). Customer Orientation and Firm Performance among Nigerian Small and Medium Scale Businesses. International Journal of Marketing Studies, 2(1), 197–212. https://doi.org/10.5539/ijms.v2n1p197
Doss, C. (2013). Intrahousehold Bargaining and Resource Allocation in Developing Countries 1. 52–78. https://doi.org/10.1093/wbro/lkt001
Essmui, H., Berma, M., Shahadan, F. B., Ramlee, S. B., & Bin, M. F. (2014). Structural Equation Model for Analyzing the Impact of Business Environment on Firm ’ s Growth. 6(9), 177–189. https://doi.org/10.5539/ijef.v6n9p177
Kelley, D. J., Baumer, B. S., Brush, C., Greene, P. G., Mahdavi, M., Majbouri, M., Cole, M., Dean, M., & Heavlow, R. (2017). Global Entrepreneurship Monitor Women ’ s Entrepreneurship 2016 / 2017 Report Global Entrepreneurship Monitor 2016 / 2017 Report on Women ’ s Entrepreneurship.
Kerlogue, F. (2005). Jambi batik: A Malay tradition? Indonesia and the Malay World, 33(96), 183–204. https://doi.org/10.1080/13639810500283613
Kusumasari, D. (2013). Business Preservation of Batik Indonesia ( Heritage ), Challenges and The Solution. Jurnal Ilmu Manajemen & Ekonomika, 12(1), 9–14.
Ndubisi, N. O. (2015). Relationship marketing and customer loyalty. May. https://doi.org/10.1108/02634500710722425
Ndubisi, N. O., & Agarwal, J. (2014). Quality performance of SMEs in a developing economy: Direct and indirect effects of service innovation and entrepreneurial orientation. Journal of Business and Industrial Marketing, 29(6), 454–468. https://doi.org/10.1108/JBIM-07-2013-0146
Nichter, S., & Goldmark, L. (2020). Small Firm Growth in Developing Countries Small Firm Growth in Developing Countries. World Development, 37(9), 1453–1464. https://doi.org/10.1016/j.worlddev.2009.01.013
Oberoi, P., Patel, C., & Haon, C. (2017). Technology sourcing for website personalization and social media marketing: A study of e-retailing industry. Journal of Business Research, 80(June), 10–23. https://doi.org/10.1016/j.jbusres.2017.06.005
Octavia, A., & Ali, H. (2017). International Review of Management and Marketing The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing, 7(3), 331–337. http:www.econjournals.com
Octavia, A., Zulfanetti, & Erida. (2017). Influence models of entrepreneurial orientation, entrepreneurship training, and business performance of small medium enterprises. Advanced Science Letters, 23(8), 7232–7234. https://doi.org/10.1166/asl.2017.9338
Okeyo, W. O., Gathungu, J., Cps, K., & Obonyo, P. P. K. (2014). The Effect of Business Development Services on Performance of Small and Medium Manufacturing Enterprises in Kenya. International Journal of Business and Social Research, 4(6), 12–26. https://doi.org/10.18533/ijbsr.v4i6.536
Poon, S. (2020). Symbolic Resistance: Tradition in Batik Transitions Sustain Beauty, Cultural Heritage and Status in the Era of Modernity. World Journal of Social Science, 7(2), 1. https://doi.org/10.5430/wjss.v7n2p1
Santyaningtyas, A. C., & Noor, M. Z. M. (2016). Preserving of traditional culture expression in Indonesia. Asian Social Science, 12(7), 59–65. https://doi.org/10.5539/ass.v12n7p59
Octavia, A & Sriayudha, Y (2017). LINGKUNGAN BISNIS DAN KINERJA UKM BATIK JAMBI. Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi email?: [email protected]. 2010, 27–28.
Sriayudha, Y., & Nifita, A. T. (2014). Analysis of Preferences and Consumer Behavior of Batik Jambi. 28–34.
Wolf, K., & Frese, M. (2018). Why husbands matter: Review of spousal influence on women entrepreneurship in sub-Saharan Africa. Africa Journal of Management, 4(1), 1–32. https://doi.org/10.1080/23322373.2018.1428019
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Published
2022-01-18
How to Cite
Octavia, A., Zulfanetti Zulfanetti, Yayuk Sriayudha, & Heriberta, H. (2022). WOMEN’S ENTREPRENEURSHIP AND IMPLEMENTATION OF MARKET ORIENTATION MODEL TO IMPROVE BUSINESS PERFORMANCE OF SMES BATIK JAMBI. Dinasti International Journal of Education Management And Social Science, 3(2), 221–232. https://doi.org/10.31933/dijemss.v3i2.1067
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