The The Influence of Google Ads Campaigns and Digital Marketing Content Strategy on Sales Conversion Rates: at PT XXX
DOI:
https://doi.org/10.31933/dijemss.v5i4.2542Keywords:
Google Ads Campaigns, Digital Marketing Content Strategy, Sales ConversionAbstract
Tight business competition requires companies to implement various strategies in order to increase sales conversions. The aim of this research is to evaluate the influence of Google Ads campaigns and digital marketing content strategies on sales conversion rates at PT XXX. This research uses quantitative research methods with a survey approach. Research data was collected from questionnaires. The data analysis technique used in this research is regression testing using the SPSS program. The research results show that there is a positive interactive influence between the Google Ads campaign and digital marketing content strategy on the sales conversion rate at PT XXX with a significance value of 0.00 < 0.05. Therefore, it is recommended for companies to optimize the interaction between Google Ads campaigns and digital marketing content strategies.
References
Andirwan, A., Asmilita, V., Zhafran, M., Syaiful, A., & Beddu, M. (2023). Strategi Pemasaran Digital: Inovasi untuk Maksimalkan Penjualan Produk Konsumen di Era Digital. Jurnal Ilmiah Multidisiplin Amsir, 2(1), 155-166.
Arifin, T. I., Pratiwi, N. M. I., & Mulyati, A. (2022, August). Pengaruh Iklan Google Adwords Dan Kualitas Website Terhadap Keputusan Menggunakan Ekspedisi Line 7 Express. In Seminar Nasional Hasil Skripsi (Vol. 1, No. 01, pp. 86-90).
Charles, J. R. (2023). Influence of google shopping ads on intention to purchase among generation y in Cape Town (Doctoral dissertation, Cape Peninsula University of Technology).
Delicia, C., & Paramita, S. (2022). Konten tiktok untuk meningkatkan umkm di masa pandemi covid-19 (studi kasus rude basic dan agate deluxe). Koneksi, 6(1), 218-225.
Erislan, E. (2024). Pelatihan Dan Penyuluhan Optimalisasi Pemasaran Produk Umkm Menggunakan Google Ads: Training and Counseling on Marketing Optimization of MSME Products Using Google ADS. JAMAS: Jurnal Abdi Masyarakat, 2(1), 413-417.
Indriani, W. O. N. (2022). Pengaruh Advertising & Sales Promotion Melalui Facebook Ads Terhadap Volume Penjualan. COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat, 2(4), 975-987.
Ivosights. (2023). Alasan Telemarketing Perlu Meningkatkan Konversi Penjualan. https://ivosights.com/read/artikel/telemarketing-alasan-perlu-meningkatkan-konversi-penjualan#:~:text=Apa%20yang%20Dimaksud%20dengan%20Konversi,berubah%20menjadi%20pelanggan%20yang%20sebenarnya. Diakses pada 12 Maret 2024.
Lestari, D. S. B. R., & Alhabshy, M. A. (2023). Pengaruh Content Digital Terhadap Peningkatan Angka Penjualan Pengusaha Lokal. neomarketing, 1(1).
Mellinia, R. A., & Hati, S. W. (2022). Analisis Penggunaan Digital Marketing Pada Media Sosial Terhadap Volume Penjualan Umkm Fashion Di Kota Batam. Journal of Applied Business Administration, 6(2), 132-141.
Pranatasari, F. D., Kristia, K., Purnamaningwulan, R. A., & Mukti, T. W. P. (2022). Pendampingan Formulasi Konten Pemasaran Digital Berbahasa Inggris Pada Melcosh Café & GlamCamp. Madaniya, 3(2), 254-264.
Reken, F., Modding, B., & Dewi, R. (2020). Pengaruh Pemasaran Digital Terhadap Peningkatan Volume Penjualan Pada Ciputra Tallasa Jo Makassar. Tata Kelola, 7(2), 142-153.
Renggo, Y. R., & Kom, S. (2022). Populasi Dan Sampel Kuantitatif.?Metodologi Penelitian Kuantitatif, Kualitatif Dan Kombinasi,?43.
Rumondang, A., Sudirman, A., & Sitorus, S. (2020). Pemasaran Digital dan Perilaku Konsumen.
Sari, O. H., Rukmana, A. Y., Munizu, M., Novel, N. J. A., Salam, M. F., Hakim, R. M. A., ... & Purbasari, R. (2023). DIGITAL MARKETING: Optimalisasi Strategi Pemasaran Digital. PT. Sonpedia Publishing Indonesia.
Setiawan, Z., Jauhar, N., Putera, D. A., Santosa, A. D., Fenanlampir, K., Sembel, H. F., ... & Rukmana, A. Y. (2023). Kewirausahaan Digital. Global Eksekutif Teknologi.
Setyawan, D. W., Himmah, T. S. F., Kholifah, L., Wijaya, S. M., & Fadhilah, M. (2023). Optimasi Digital Marketing: Tinjauan Kritis Atas Strategi Penjualan Pompa Air. Jurnal Teknologi Dan Manajemen Industri Terapan, 2(4), 293-300.
Sidik, M. R., & Kanda, A. S. (2024). Analisis Pengaruh Pemasaran Digital Melalui Media Sosial Terhadap Tingkat Penjualan: Penelitian di wilayah Kecamatan Cicalengka. Wawasan: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan, 2(1), 328-342.
Solehudin, M. M., Marjuki, M. P., Destina Paningrum, S. E., Aripin, H. Z., Eka Indriyani, M. S., SE, M., ... & S ST, M. M. (2023). PEngelolaan Manajemen Bisnis 5.0. Cendikia Mulia Mandiri.
Syahansyah, D. Z., & Rini, H. P. (2024). Pengaruh Pembuatan Konten Video Terhadap Penjualan Di B21 Digital Printing. MESTAKA: Jurnal Pengabdian Kepada Masyarakat, 3(1), 71-75.
Unaradjan, D. D. (2019).?Metode penelitian kuantitatif. Penerbit Unika Atma Jaya Jakarta.
Wenning, S. (2021). Use and Effect of Google Ads Effect of Google Ads for Marketing Success. Int. J. Manag. Humanit, 913, 23-26.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ardaman Syaputra, Hariandy Hasbi, Duma Soswati Ritonga
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Education Management and Social Science (DIJEMSS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Education Management and Social Science (DIJEMSS).
