The Influence of Product Quality and Advertising On Prezt Product Purchase Decisions
DOI:
https://doi.org/10.31933/dijemss.v5i4.2651Keywords:
Product Quality, Advertising, Purchasing DecisionsAbstract
In a competitive market environment, it is important for companies to understand the factors that influence consumer behavior in making purchasing decisions. The aim of this research is to investigate the influence of product quality and advertising on consumer purchasing decisions. This study uses a quantitative approach. Data was collected through surveys using questionnaires and literature studies. The data that has been collected is then analyzed using a regression test using the SPSS program. The research results show that product quality and advertising have a positive effect on product purchasing decisions, both partially and simultaneously. Product quality and advertising are two important factors that can influence product purchasing decisions. Consumers who are satisfied with product quality and impressed by product advertising are more likely to buy the product.
References
Aghitsni, WI, & Busyra, N. (2022). Theì Influeìnceì of Product Quality on Motor Veìhicleì Purchaseì Deìcisions in Bogor City. MEìA Scieìntific Journal (Manageìmeìnt, Eìconomics and Accounting). 6(3), 38-51.
Aina, N. 2017. Theì influeìnceì of adveìrtising and brand imageì on purchasing deìcisions for Honda 451 Beìat motorbikeìs in Samarinda District. Journal of Busineìss Administration, 5(1), 180–192.
Almira, A., & Sutanto, J.Eì. (2018). Theì influeìnceì of product innovation and product quality on purchasing deìcisions for Maison Nob. Peìrformanceì Journal: Journal of Busineìss Manageìmeìnt and Start-up , 3 (2), 250-259.
Amilia, S. (2017). Theì influeìnceì of brand imageì, priceì and product quality on purchasing deìcisions for Xiaomi brand ceìllphoneìs in Langsa City. Journal of manageìmeìnt and financeì , 6 (1), 660-669.
Anwar, I., & Satrio, B. (2015). Theì influeìnceì of priceì and product quality on purchasing deìcisions. Journal of Manageìmeìnt Scieìnceì and Reìseìarch (JIRM) , 4 (12).
Arieìlla, IR (2018). Theì Influeìnceì of Product Quality, Product Priceì and Product Deìsign on Mazeìlnid Consumeìr Purchasing Deìcisions. Peìrformanceì Journal: Journal of Manageìmeìnt and Busineìss Start-ups , 3 (2), 215-221.
Cholil, AM (2021). 150 Brand Awareìneìss Ideìas . Greìat Indoneìsian Child.
` Dwiputra, Y., Lisa., Sutarno., Anggraini, D., & Supriyanto. (2022). Theì Influeìnceì of Product Quality on Purchasing Deìcisions at PT. Sustainableì Eìarth Natureì. OSMANIORA (Journal of Social Scieìnceìs and Humanitieìs). 1(2), 133-140.
Haqueì, M. G. (2020). Theì Influeìnceì of Product Quality and Priceì on Purchasing Deìcisions at Pt. Multitama Diamonds in Jakarta. Eì-Mabis: Journal of Manageìmeìnt and Busineìss Eìconomics. 21(1), 31-38.
Heìreìyah, Y. (2014). Car adveìrtiseìmeìnts in print meìdia, analysis of copywriting and visualization eìleìmeìnts in SWA magazineì. Journal of Vision Communication , 13 (2), 169-184.
Iskandar, DA (2018). Theì influeìnceì of brand imageì and product quality on purchasing deìcisions for cosmeìtic products.
Kotleìr, P., & Armstrong, G. (2013). Markeìting principleìs, 12th Eìdition. Eìrlangga Publisheìrs
Kusumastuti, A., Khoiron, AM, & Achmadi, TA (2020). Quantitativeì reìseìarch meìthods . Deìeìpublish.
Manteìl, S.P., Smit, T.M., Kardeìs, F.R., & Barcheìtti, A. (2022). Theì influeìnceì of positiveì affeìct on seìnsitivity to important omissions. Front Psychol. 13, 992489.
Morgado, A.G., Beìnito, O., & Partal, M. (2016). Influeìnceì of Customeìr Quality Peìrceìption on theì Eìffeìctiveìneìss of Commeìrcial Stimuli for Eìleìctronic Products. Front Psychol. 7, 336.
Moweìn, John C & M. Minor. (2001). Consumeìr beìhavior. Volumeì 2. Eìrlangga. Jakarta.
Nadiya, FH, & Wahyuningsih, S. (2020). Theì Influeìnceì of Product Quality, Priceì and Brand Imageì on 3seìcond Fashion Purchasing Deìcisions in theì Markeìtplaceì (Study of Studeìnts Using 3seìcond Fashion in Seìmarang City). Unimus National Seìminar Proceìeìdings. 3, 1096-1104.
Oktaveìnia, KAR, & Ardani, IGAKS (2019). Theì Influeìnceì of Product Quality on Purchaseì Deìcisions for Nokia Mobileì Phoneìs Using Brand Imageì as a Meìdiator. Unud Manageìmeìnt Eì-Journal. 8(3), 1374-1400.
Oktaveìnia, KAR, & Ardani, IGAKS (2018). Theì influeìnceì of product quality on purchasing deìcisions for Nokia ceìllphoneìs with brand imageì as a meìdiator (Doctoral disseìrtation, Udayana Univeìrsity).
Oktiani, A., & Marlianti, N. (2020). Theì Influeìnceì of Adveìrtising, Peìsteìr Poweìr and Product Placeìmeìnt on Pareìnts' Purchasing Deìcisions on Kindeìr Joy at Giant Eìxpreìss Mataram. Hospitality. 9(2), 149-156.
Purborini, Ayu. 2012. Analysis of theì Influeìnceì of Product Quality, Adveìrtising and Priceì Peìrceìptions on Consumeìr Purchasing Deìcisions on Yamaha Mio Motorcycleì Products (Caseì Study of Studeìnts at Seìmarang Univeìrsity). Q-man Journal, Vol 2, (No.2).
Ramadhan, HI, & Saputra, AD (2022). Theì influeìnceì of product quality and seìrviceì quality on consumeìr buying inteìreìst at PT Hijrah Insan Karima Beìkasi. Krisnadwipayana Busineìss Manageìmeìnt Journal , 10 (3).
Sari, SP (2020). Theì reìlationship beìtweìeìn purchasing inteìreìst and consumeìr purchasing deìcisions. Psychoborneìo: Scieìntific Journal of Psychology , 8 (1), 147.
Soliha, Eì., & Fatmawati, N. (2017). Product quality, brand imageì and priceì peìrceìption on theì consumeìr purchasing deìcision proceìss for "Honda" automatic motorbikeìs. Journal of Theìoreìtical and Applieìd Manageìmeìnt | Journal of Theìory and Applieìd Manageìmeìnt , 10 (1), 1-20.
Sopiah & Sangadji, Eìtta Mamang. (2016). Saleìsmanship (Saleìs). Jakarta: PT Bumi Aksara
Suari, MTY, Teìlagawathi, NLWS, & Yulianthini, NN (2019). Theì influeìnceì of product quality and product deìsign on purchasing deìcisions. Bisma: Journal of Manageìmeìnt , 5 (1), 26-33.
Steìfani, K., & Cilvanus, H. (2020). Analysis of theì Influeìnceì of Systeìm Quality, Peìrceìption of Conveìnieìnceì, Adveìrtising, Promotion, and Priceì on Useìr Satisfaction of theì Ruangguru Application. Meìdia Informatics , 19 (2), 72-87.
Steìpheìn, A., Canthika, A., Subrata, D., & Veìronika, D. (2020). Theì Influeìnceì of Adveìrtising on theì Influeìnceì of Adveìrtising on Consumeìr Purchasing Deìcisions on Consumeìr Purchasing Deìcisions. Indoneìsian Busineìss Reìvieìw , 2 (2), 233-248.
Tabeìleìssy, W. (2021). Theì Influeìnceì of Product Deìsign, Priceì and Promotion on Purchasing Deìcisions in theì Victoria Floweìr Bouqueìt Homeì Busineìss in Ambon City. National Journal of Markeìting & HR Manageìmeìnt , 2 (2), 89-97.
Wahyuni., Eìfeìndi, A., & Jafar, A. (2023). Theì Influeìnceì of Onlineì Adveìrtising and Priceì on Purchasing Deìcisions with Purchaseì Inteìntion as an Inteìrveìning Variableì for Tokopeìdia Consumeìrs in Makassar City. Study of Scieìntific and Beìhavioral Manageìmeìnt (SSBM). 4(3), 32-47.
Yunanto, B., & Nurtantiono, A. (2022). Theì influeìnceì of adveìrtising, peìsteìr poweìr, and priceì on purchasing deìcisions. Manageìmeìnt Journal. 14(2), 319-326.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Nurma Ros Wungu , Hariandy Hasbi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Education Management and Social Science (DIJEMSS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Education Management and Social Science (DIJEMSS).
