PERFORMANCE MEASUREMENT AND BUSINESS STRATEGY THROUGH BALANCE SCORECARD APPROACH AND SWOT ANALYSIS (STUDY AT PT. INTI NUSA PERMATA)

Main Article Content

Yohan Tirtayasa
Tukhas Shilul Imaroh

Abstract

The purposes of this research were to determine the company's performance as measured by the Balanced Scorecard approach, as well as to make recommendations for strategy to enhance the company's performance in developing PT. Inti Nusa Permata based on SWOT analysis. The data analysis technique was carried out by SWOT analysis and the preparation of a balanced scorecard matrix which is measured into 4 perspectives, namely financial perspective, customer perspective, internal business process perspective, and growth and learning perspective. The study's findings suggest that the company is performing well in terms of customer satisfaction, internal business processes, and growth and learning. However, PT. Inti Nusa Permata's financial performance is poor, particularly in terms of short-term financial capacity. The results of the balanced scorecard approach used to assess the company's performance reveal that PT. Inti Nusa Permata has a very good performance. The company's strategy mapping demonstrates that PT. Inti Nusa Permata is in quadrant I, adopting the S-O (Strength-Opportunity) method, which aims to leverage on existing opportunities by utilizing the company's strengths.

Article Details

How to Cite
Tirtayasa, Y., & Shilul Imaroh, T. (2021). PERFORMANCE MEASUREMENT AND BUSINESS STRATEGY THROUGH BALANCE SCORECARD APPROACH AND SWOT ANALYSIS (STUDY AT PT. INTI NUSA PERMATA). Dinasti International Journal of Management Science, 3(1), 134-140. https://doi.org/10.31933/dijms.v3i1.988
Section
Articles

References

Mehralian, Gholamhossein., Nazari, Jamal A., Nooriparto, Golnaz., & Rasekh, Hamid Reza. 2015. TQM and organizational performance using the balanced scorecard approach. International Journal of Productivity and Performance Management, Vol. 66 No. 1, pp. 111-125
Rahayu, P., Kusumah, L.H. 2017. Pengukuran Kinerja Aktifitas Supply Chain Pada Industri Minuman Jus Dengan SCOR (Study Kasus PT. API). Prosiding SENIATI BOOK-2. ITN Malang
Benková, Eva., Gallo, Peter., Balogová, Beáta., & Nemec, Jozef. 2020. Factors Affecting the Use of Balanced Scorecard in Measuring Company Performance. Sustainability 2020, 12, 1178; doi:10.3390/su12031178
Jyoti & Mohsin, Farhat. 2020. Current Practices and Challenges of Performance Management System In Higher Education Institutions: A Review. Journal of Critical Reviews Vol 7, Issue 7
Tjiptono, Fandy., 2012, Pemasaran Jasa. Jogjakarta: Penerbit Andi
Umar, Husein. 2010. Desain Penelitian Manajemen Strategik. Jakarta: Rajawali. Pers
Drury C. 2011. Management and Cost accounting (7th edition) Thomson, London
Quezada, Luis E., Reinao, Eduardo A., Palominos, Pedro I., Oddershede, Astrid M. 2019. 25th International Conference on Production Research Manufacturing Innovation: Cyber Physical Manufacturing. Procedia Manufacturing 39: 786–793.
Imaroh, T. S., & Soleh, I. A. ANALYSIS OF ACHIEVEMENT OF KEY PERFORMANCE INDICATOR (KPI) IN APPLICATION AND PRODUCT SYSTEM (SAP) PT. GMF AeroAsia Tbk. MIX: Jurnal Ilmiah Manajemen, Volume 10, No. 2, Juni 2020