CANVAS BUSINESS STRATEGY IN THE APPLICATION OF LOCAL CREDITS IN BANK BCA
DOI:
https://doi.org/10.31933/dijms.v1i6.394Keywords:
Canvas Business, BCA BankAbstract
In meeting the needs of additional funds, BCA has taken into account the needs of customers; provided in the form of credit facilities. The business model of this local credit facility has been well thought out so as to make this facility in demand among customers. Analysis uses 9 business model segments ranging from determining customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. These 9 segments will be interrelated to support BCA as a whole and in line with the vision, mission, values, needs and other activities of BCA.
References
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Bank Central Asia (BCA). (n.d.). VISION AND MISSION BCA. from BCA: https://www.bca.co.id/id/About-BCA/Corporates/Find- Know- About-BCA/Vision-and-Mission (quoted May 17, 2020)
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Bank Central Asia (BCA). (n.d.). VISION AND MISSION BCA. from BCA: https://www.bca.co.id/id/About-BCA/Corporates/Find- Know- About-BCA/Vision-and-Mission (quoted May 17, 2020)
Brata, BH., Husani, S., Ali, H. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. Vol-2, Iss-4B (Apr, 2017):433-445 433-445
David, Fred R, (2011). Strategic Strategic Management Concepts, 12th Edition, Salemba Empat, Jakarta.
Moleong, Lexy J. (2006). Qualitative Research Methodology, Bandung, Rosda Karya Youth; Revised Edition.
Osterwalder, A and Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. New Jersey: John Wiley & Sons, Inc.
Permana, D. J. (2013). Analysis of print media business opportunities through the canvas model business approach to determine new business strategies. ISSN exacta factor: 1979-276X, 6 (4), 309-319.
Piñeiro, F.Et Al (2017). Business Models On Startups : A Multicase Study. Vol 10(5), pp792-807
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Published
2020-07-19
How to Cite
Tirtayasa, Y. (2020). CANVAS BUSINESS STRATEGY IN THE APPLICATION OF LOCAL CREDITS IN BANK BCA. Dinasti International Journal of Management Science, 1(6), 854–862. https://doi.org/10.31933/dijms.v1i6.394
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