Application of SWOT in Improving Sustainable Entrepreneurship (K’S Eco Bag Case Study)

Dianita Nur Amalia; Yayan Hendayana

doi:10.38035/dijms.v5i5.2795

Authors

Dianita Nur Amalia Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Yayan Hendayana Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijms.v5i5.2795

Keywords:

Environmental Contamination, Plastic Recyling, Sustainable Enterpreneurship, SWOT Analysis, Carbon Emissions, Long-term Sustainability

Abstract

One of the global problems currently being faced is environmental contamination or damage. Plastic is one of the biggest contributors to waste. For this reason, K's Eco Bag is here as a solution to reduce the amount of plastic waste that accumulates in the environment by recycling plastic into bags. This research aims to analyze the application of SWOT in increasing sustainable entrepreneurship in the K's Eco Bag business. The results of this research are that the K's Eco Bag business has implemented a sustainable concept, by turning plastic waste into bags that have a high selling value and collaborating with the Fairatmos organization to reduce carbon emissions in the environment. SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) used in developing sustainable entrepreneurship for K's Eco Bag recycled plastic bags can help this business maximize existing potential and opportunities while overcoming weaknesses and threats that may arise. so that it can compete in the fashion industry market. With this approach, businesses can increase profitability and long-term sustainability. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with qualitative method sourced from previous research literature from researchers.

References

Andriyati, R., Kusuma Wardanai, D., & Setyowibowo, F. (2024). Kewirausahaan Berkelanjutan: Evolusi Penelitian dan Implementasinya. Jurnal Ekonomi Dan Pendidikan , 7(1). https://doi.org/10.26858/jekpend.v7i1.59430

Anggreani, T. F. (2021). Faktor-Faktor Yang Mempengaruhi Swot: Strategi Pengembangan Sdm, Strategi Bisnis, Dan Strategi Msdm (Suatu Kajian Studi Literatur Manajemen Sumberdaya Manusia). 2(5). https://doi.org/10.31933/jemsi.v2i5

Astuti, R. D., & Budi, A. S. (2020). Upaya Pemberdayaan Masyarakat melalui Kardus (Kerajinan Daur Ulang Sampah) Plastik di Desa Manyar Kecamatan Sekaran Kabupaten Lamongan. Jurnal Abdimas Berdaya?: Jurnal Pembelajaran, Pemberdayaan Dan Pengabdian Masyarakat, 1(02), 67–72.

Aulia, V. I., Kadang, J., & Adda, H. W. (2023). Analisis SWOT Dalam Menentukan Strategi Keberlanjutan Usaha Toreko. Student Scientific Creativity Journal (SSCJ), 1(2).

Burhanudin, I., Yolanda, N., Yuniardi, A. K., & Simanjuntak, R. (2023). Niat Kewirausahaan Berkelanjutan di Kalangan Mahasiswa: Sebuah Studi Konseptual. Labs: Jurnal Bisnis Dan Manajemen, 28(4), 24–30. https://doi.org/10.57134/labs.v28i4.64

Dipa, M. (2023). K’s Eco Bags Hadirkan Inovasi Produk Tas dari Daur Ulang Plastik. Wartakotalive.Com.

Fitri, M. A., Anggraeni, D. M., Arif, S., Azizah, Z., Hakim, L., Yafi, M. M., & Fitrianah, L. (2021). Pelatihan Daur Ulang Sampah Plastik Menjadi Kerajinan Tas di Desa Tulangan, Kecamatan Tulangan, Kabupaten Sidoarjo. Jurnal of Science and Development , 6(1).

Hardiansya Hardiansya, Faruq Lamusa, & Harnida Wahyuni Adda. (2023a). Penerapan Analisis SWOT terhadap Branding Produk ( Studi Kasus Usaha Cemilan Macaroni yang ada di kota palu ). Transformasi: Journal of Economics and Business Management, 2(2), 146–155. https://doi.org/10.56444/transformasi.v2i2.737

Hardiansya Hardiansya, Faruq Lamusa, & Harnida Wahyuni Adda. (2023b). Penerapan Analisis SWOT terhadap Branding Produk ( Studi Kasus Usaha Cemilan Macaroni yang ada di kota palu ). Transformasi: Journal of Economics and Business Management, 2(2), 146–155. https://doi.org/10.56444/transformasi.v2i2.737

Hendayana, Y., Ahman, E., & Mulyadi, H. (2019). The Effect Of Innovation On Business Competitiveness Of Small And Medium Enterprise In Indonesia.

Hendayana, Y., Suryana, Ahman, E., & Mulyadi, H. (2019). Do Technological Capabilities Influence Innovation In Creative Industry: The Case Of Handicraft Sector In Indonesia. Entrepreneurship Theory and Practice, 8(8). https://doi.org/10.1177/104225879702200103

Istiqomah, N. H., Juliati, R., & Sayogo, D. S. (2023). Does Brand Image and Attributes of Selecta Park Influence Revisit Intention through Satisfaction as a Mediating Variable? The Case of Tourism Park’s Visitors. Manajemen Bisnis, 13(01), 48–66. https://doi.org/10.22219/mb.v13i01.25244

Kusnilawati, N. (2022). Menanamkan Jiwa Wirausaha Di Kelurahan Purwoyoso Kecamatan Ngaliyan Kota Semarang Nunik. Jurnal Tematik, 4(1), 99–117.

Mashuri, & Nurjannah, D. (2020). ANALISIS SWOT SEBAGAI STRATEGI MENINGKATKAN DAYA SAING (Studi Pada PT. Bank Riau Kepri Unit Usaha Syariah Pekanbaru). Jurnal Perbankan Syariah, 1(1), 97–112. https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps

Nofiyanti, E., Salman, N., Nurjanah, N., Mellyanawaty, M., & Nurfadhillah, T. (2020). Pelatihan Daur Ulang Sampah Plastik Menjadi Souvenir Ramah Lingkungan Di Kabupaten Tasikmalaya. Jurnal Abdi Masyarakat, 1(2), 105–116.

Pambudi, T. S., & Chalik, C. (2022). Perancangan Tas Kertas Ramah Lingkungan Rumah Makan Pecel Lele Metro Kota Bandung Dengan Menggunakan Kertas Benih Daur Ulang. TANRA: Jurnal Desain Komunikasi Visual , 9(3), 291–298. https://doi.org/10.26858/tanra.v9i3.38380

Pratiwi, A. M., & Rohman, A. (2023). Penerapan Strategi Digital Marketing Dalam Meningkatkan Omset Dengan Pendekatan Analisis SWOT Perspektif Marketing Syariah Pada Toko Fihadaessie Surabaya. Jurnal Ekonomi Ekonomi Syariah , 6(1), 881–898. https://doi.org/10.36778/jesya.v6i1.1018

Pratomo, S. A., Widodo, S., & Nasrullah, R. S. (2019). Analisis Faktor Eksternal Dan Internal Dalam Menentukan Strategi Keberlanjutan Usaha Sentra Mie Soun Desa Manjung Klaten, Jawa Tengah. NUSANTARA?: Jurnal Ilmu Pengetahuan Sosial, 6(2), 120–134. https://doi.org/10.31604/jips.v6i2.2019.120-134

Rustyawati, D., & Siswoyo. (2023). Pengembangan Kewirausahaan Berkelanjutan dalam Pendidikan: Pendekatan Berdasarkan Prinsip-prinsip Ekonomi Islam INFO ARTIKEL ABSTRAK. Jurnal Perbankan Syariah , 3(2), 61–75.

Setyo Pranowo, A., Hari Mulyadi, H., Musannip Efendi Siregar, Z., & Hendayana, Y. (2020). The influence of entrepreneurship orientation and management capability on performance of small and medium enterprises in Bogor. Increasing Management Relevance and Competitiveness, 81–84. https://doi.org/10.1201/9781351241892-16

Setyobakti, M. H., Cahyaningati, R., & Ermawati, E. (2022). Model Pembelajaran Program Wirausaha Merdeka Terhadap Minat Wirausaha Mahasiswa. 5(2), 306. http://proceedings.itbwigalumajang.ac.id/index.php/progress

Sidanti, H., Purwanto, H., Megasari, A., & Sholihah, M. M. (2024). Optimalisasi Pembuatan Konten Sosial Media dan E-Commerce pada UMKM My Keranjang?: Industri Anyaman Plastik. Jurnala Pengabdian Masyarakat Bangsa , 1(11), 2825–2831. https://jurnalpengabdianmasyarakatbangsa.com/index.php/jpmba/index

Sompotan, D. D., & Sinaga, J. (2022). Pencegahan Pencemaran Lingkungan. SAINTEKES: Jurnal Sains, Teknologi Dan Kesehatan, 1(1), 6–13. https://doi.org/10.55681/saintekes.v1i1.2

Winih, T. S., & Damanuri, A. (2023). Peran E-Commerce Sebagai Strategi Pengembangan Bisnis Tas Anyaman Untuk Meningkatkan Daya Saing. AL-MANHAJ: Jurnal Hukum Dan Pranata Sosial Islam, 5(2), 1567–1580. https://doi.org/10.37680/almanhaj.v5i2.3049