The Influence of Product Innovation, Brand Image, and Brand Trust on The Purchasing Decisions (Studi Literature)

Authors

  • Giovani Huiser Mangalindung Faculty of Economics and Business Bhayangkara Jakarta Raya University, Jakarta, Indonesia
  • Yayan Hendayana Faculty of Economics and Business, Bhayangkara Jakarta Raya University, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijms.v5i5.2784

Keywords:

Purchase Decision, Product Innovation, Brand Image, Brand Trust

Abstract

The research objective is to determine the effect of product innovation, brand image, and brand trust on purchasing decisions. The problem studied is the intense competition between product in Indonesia. This research study uses the qualitative based on literature and library research approaches. Theoretical and historical analyses are used to understand purchasing decisions. Product innovation, brand image, and brand trust play and important role in purchasing decisions. This study also describes theoretical measurement elements for future research to describe, explain, and measure purchase decision based on theoretical research.

References

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Published

2024-06-23

How to Cite

Huiser Mangalindung, G., & Hendayana, Y. . (2024). The Influence of Product Innovation, Brand Image, and Brand Trust on The Purchasing Decisions (Studi Literature). Dinasti International Journal of Management Science, 5(5), 1086–1090. https://doi.org/10.38035/dijms.v5i5.2784

Issue

Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)

Section

Articles

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Copyright (c) 2024 Giovani Huiser Mangalindung, Yayan Hendayana

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