The Influence of Online Marketing, Brand Image and Purchase Decision on Customer Loyalty

Authors

  • Khusnul Khotimah STIE Tuah Negeri Dumai, Indonesia
  • Lailani Fitria STIE Tuah Negeri Dumai, Indonesia
  • Rafnelly Rafky Universitas Perintis Indonesia
  • Yolanda Oktarina Universitas Perintis Indonesia
  • Nofriadi Nofriadi Universitas Perintis Indonesia
  • Ahmad Yani IAIN Kerinci, Indonesia
  • Hapzi Ali Universitas Bhayangkara Jakarta Raya, Indonesia

DOI:

https://doi.org/10.31933/dijms.v5i3.2328

Keywords:

Customer Loyalty, Online Marketing, Brand Image, Purchasing Decisions

Abstract

The effect of online marketing, Brand image and buying decision on Customer loyalty is a scientific articlee in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence betweeen variables that will be used in further researrch. Research objects in online librariess, Google Scholar, Mendeley and othrer academic online media. The research method with the research library comes from e-books and open access e-journals. The results of this article: 1) Online marketing has an effect on Customer loyalti; 2) Brand image has an effect on Customer loyalti; and 3) purchasing decision has an effect on Customer loyalty.

References

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Published

2024-02-21

How to Cite

Khotimah, K. ., Fitria, L., Rafky, R. ., Oktarina, Y., Nofriadi, N., Yani, A., & Ali, H. (2024). The Influence of Online Marketing, Brand Image and Purchase Decision on Customer Loyalty. Dinasti International Journal of Management Science, 5(3), 655–661. https://doi.org/10.31933/dijms.v5i3.2328

Issue

Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)

Section

Articles

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Copyright (c) 2024 Khusnul Khotimah, Lailani Fitria, Rafnelly Rafky, Yolanda Oktarina, Nofriadi Nofriadi, Ahmad Yani, Hapzi Ali

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