HOW TRUST, RISK TOWARD ATTITUDE WHEN SHOPPING RETAIL ONLINE

Authors

  • Dede Suleman Bina Sarana Informatika University, Jakarta
  • Dedi Suharyadi Bina Sarana Informatika University, Jakarta
  • Sri Rusiyati Sekolah Tinggi Manajemen Informatika dan Komputer Nusa Mandiri, Jakarta
  • Sabil Bina Sarana Informatika University, Jakarta
  • Dinar Riftiasari Bina Sarana Informatika University, Jakarta
  • Sofyan Marwansyah Bina Sarana Informatika University, Jakarta

DOI:

https://doi.org/10.31933/dijms.v1i4.185

Keywords:

Risk, Trust, Attitude

Abstract

This study aims to analyze the relationship between trust and risk of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 100 respondents from the city of Jakarta with the criteria of respondents aged over 18 years and have purchased products online. The results of the study stated that trust influences consumer attitudes. While the risk was not influence on consumer attitudes in shopping online. the results of this study can be a reference for further research.

References

Aribowo, D., Nugroho, M. (2013). pengaruh trust dan perceiced of risk terhdap niat untuk bertransaksi menggunakan e-commerce. Jurnal Nominal, VOLUME II(NOMOR I), pp 11-35.
Darwin, S., & Kunto, Y. S. (2014). Analisis Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan dengan Kepuasan dan Kepercayaan Pelanggan Sebagai Variabel Intervening pada Asuransi Jiwa Manulife Indonesia – Surabaya. Jurnal Manajemen Pemasaran, Vol.2(No. 1), Pp. 1-12.
Ferdinand, A. (2014). Metode Penelitian Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies, Vol-2,(Iss-11 (Nov, 2017)), pp: 995-1007.
Julianti, S. (2017). Mastering Packaging For E-commerce. Jakarta: Gramedia Pustaka Utama.
Khan, S A; Liang, Y; Shahzad, S. (2015). An Empirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China. Journal of Service Science and Management, (No.8), pp,291-305.
Kotler, P., & Gary Amstrong. (2016). Prinsip-prinsip Pemasaran. Edisi13. Jilid 1. Jakarta: Erlangga.
Kotler, P., & Keller, K. lane. (2012). Marketing Management. (E. Belas, Ed.). New Jersey: Pearson Education Limited .
Laudon, Kenneth C; Laudon, J. P. (2012). Management System:Managing the Digital Firm Twelfth Edition. New Jersey: Prentice Hall.
Schiffman, L; Kanuk, L; Wisenblit, J. (2010). Consumer behavior. 10th edition. New Jersey.: Pearson Prentice Hall.
Suleman, D. (2018). Faktor penentu keputusan konsumen Indonesia memilih tempat belanja disebuah e-commerce (Theory of Planned Behavior). Jurnal Doktor Manajemen, Vol.1(No.1), pp 1-9.
Suleman, D., Ali, H., Nusraningrum, D., & Ali, M. M. A. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia. Archives of Business Research, Vol.7(No.4), pp.240-253. https://doi.org/10.14738/abr.74.6482
Suleman, D., Zuniarti, I., Marginingsih, R., Sabil, Nurhayaty, E., Rachmawati, S., … Sari, I. (2019). Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers? In International Conference on Global Innovation and Trends in Economy (pp. 1–14). Jakarta. Retrieved from https://easychair.org/publications/preprint/8drP
Suleman, D., Zuniarti, I., & Sabil. (2019). Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust. Management Dynamics in the Knowledge Economy, Vol.7(no.2), pp.133-146; https://doi.org/DOI 10.25019/MDKE/7.2.01
Suleman, D., Zuniarti, I., Setyaningsih, E. D., Yanti, V. A., Susilowati, I. H., Sari, I., … Lestiningsih, A. S. (2019). DECISION MODEL BASED ON TECHNOLOGY ACCEPTANCE MODEL (TAM) FOR ONLINE SHOP CONSUMERS IN INDONESIA. Academy of Marketing Studies Journal, 23(4), Pp: 1-14.
Zolait, A. H., Isa, S. M., Ali, H. M., & Sundram, V. P. K. (2018). Men vs. Women: Study of Online Shopping Habits and Factors Influencing Buying Decisions in Bahrain. International Journal of E-Services and Mobile Applications, Volume 10(Issue 4), Pp 61-73.

Downloads

Published

2020-03-06

How to Cite

Suleman, D., Dedi Suharyadi, Sri Rusiyati, Sabil, Dinar Riftiasari, & Sofyan Marwansyah. (2020). HOW TRUST, RISK TOWARD ATTITUDE WHEN SHOPPING RETAIL ONLINE. Dinasti International Journal of Management Science, 1(4), 487–492. https://doi.org/10.31933/dijms.v1i4.185