Built Competitive Advantage Models on Cofee Shop Business in Jakarta

Authors

  • Herminda Herminda Universitas Persada Indonesia Y.A.I Jakarta, indonesia
  • Muhammad Iman Nugroho Universitas Persada Indonesia Y.A.I Jakarta, indonesia

DOI:

https://doi.org/10.31933/dijms.v4i3.1628

Keywords:

Entrepreneurial Orientation, Product Innovation, Business Location, Competitive Advantage

Abstract

This research is to determine the influence of entrepreneurial orientation, product innovation, and business location on competitive advantage at coffee shops in Jakarta. This study used quantitative research with a data collection method using a closed model questionnaire technique measured by a likert scale by taking a sample of 200 respondents from 296 coffee shop owners who became the population.   Approach modeling and data analysis using the Structure Equetion Model (SEM) using the Lisrel program version 8.8. The resulting structural equation model is KUB = -0.048*OKW + 0.35*INP + 0.53*LOK, with an R square of 0.76 (76%) and nilai Fcount of 5.84 ? 3.84, which means that the three free variables are significant to the varaibel bound it. Thus, the variables of Entrepreneurship Orientation (OKW), Product Innovation (INP) and Business Location (LOK) together affect the competitive advantage (KUB) of coffee shops in Jakarta. The most dominant variable affecting the competitive advantage of coffee shops is the location of the business with a comfortable and safe environment.

References

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Published

2023-01-24

How to Cite

Herminda, H., & Muhammad Iman Nugroho. (2023). Built Competitive Advantage Models on Cofee Shop Business in Jakarta. Dinasti International Journal of Management Science, 4(3), 489–495. https://doi.org/10.31933/dijms.v4i3.1628

Issue

Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)

Section

Articles

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