THE IMPLEMENTATION OF BUSINESS MODEL CANVAS (BMC) TO IMPROVE STUDENTS’ ENTREPRENEURSHIP MINDSET

Main Article Content

Anaseputri Jamira
Nur Agustiningsih
Yulita Febriani

Abstract

The purpose of this study is to understand the implementation Business Model Canvas (BMC) to improve students’ entrepreneurship mindset. There is a gap from previous researches that using traditional research which just focus to develop theory. Action Research gives appropriate approach to improve work or study situation effectively and efficiency. In each cycle in the Level 2 Action Research Method using descriptive statistical analysis techniques through a comparison of the average students' entrepreneurship mindset before and after the application of the BMC method. There are 84 students who participated in this research. The results show that the hypothesis which indicates the BMC method can increase the students' entrepreneurship mindset is empirically proven. The BMC method deserves to be introduced to students. Students have knowledge about how to start a business, and have the courage, ability to create, and innovate and have a high interest in starting a business.

Article Details

How to Cite
Jamira, A., Agustiningsih, N., & Febriani, Y. (2021). THE IMPLEMENTATION OF BUSINESS MODEL CANVAS (BMC) TO IMPROVE STUDENTS’ ENTREPRENEURSHIP MINDSET. Dinasti International Journal of Education Management And Social Science, 2(3), 395-403. https://doi.org/10.31933/dijemss.v2i3.751
Section
Articles

References

Agusty, Rosana Mia. 2020. Designing Business Model Canvas Transforms Into Balanced Scorecard in the XYZ University in Indonesia. Dinasti International Journal of Management Science. 1, 6 (Jul. 2020), 830-843. https://doi.org/10.31933/dijms.v1i6.392
Athia, Ita, Saraswati, Ety, and Normaladewi, Andi. 2018. Penerapan Business Model Canvas (BMC) untuk Mendorong Mindset Kewirausahaan di Kalangan Mahasiswa Universitas Islam Malang. Jurnal Ketahanan Pangan, 2(1), 66-75. http://riset.unisma.ac.id/index.php/JU-ke/article/view/1051/1086
Blank, Steve, and Dorf, Bob. 2012. The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. United State of America: K&S Ranch.
Ching, Hong Y., and Fauvel, Clemens. 2013. Criticisms, Variations and Experiences with Business Model Canvas. European Journal of Agriculture and Forestry Research, 1(2), 26-37. http://www.eajournals.org/wp-content/uploads/Criticisms-Variations-and-Experiences-with-Business-Model-Canvas.pdf
Gunawan, Adi W. 2008. The Secret of Mindset. Jakarta: Gramedia Pustaka Utama.
Hermawan, Frendy. 2020. Analysis of Family Business Development Model Based on Business Model Canvas (Case Study in CV. MXY). Dinasti International Journal of Digital Business Management, 1(5), 829-841. https://dinastipub.org/DIJDBM/article/view/486
Indah, RA. Iis Suci Nur. 2020. Planning Business Model Canvas with SWOT Method at XYZ Institute. Dinasti International Journal of Digital Business Management, 1(5) 781-793. https://dinastipub.org/DIJDBM/article/view/483
Kamaluddin, Iqbal. 2020. Business Development Strategy with Canvas Model Business Approach in CV. Hakhenbik. Dinasti International Journal of Economic, Finance, and Accounting, 1(3), 469-481. https://doi.org/10.38035/dijefa.v1i3.431
Kemenristekdikti, LLDIKTI Wil. X. 2019. Panduan Entrepreneurship Award III-2019. Unpublished. Padang: LLDIKTI Wil. X.
McGrath, Rita Gunther, and MacMillan, Ian. 2000. The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. Boston, Massachusetts: Harvard Business School Press.
Nurhayat, Kartika. 2020. Designing Business Canvas Model and Analysis Business in Warung Dimsum. Dinasti International Journal of Management Science, 1(6), 903-912. https://doi.org/10.31933/dijms.v1i6.398
Ojasalo, Jukka, and Ojasalo, Katri. 2018. Service Logic Business Model Canvas. Journal of Research in Marketing and Entrepreneurship: Emerald Publishing Limited, 20(1), 1471-5201. https://www.researchgate.net/publication/338300234_Service_Logic_Business_Model_Canvas_for_Lean_Development_of_SMEs_and_Start-Ups
Osterwalder, Alexander, and Pigneur, Yves. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, New Jersey: John Wiley & Sons, Inc. https://www.academia.edu/18868178/Business_Model_Generation_A_Handbook_for_Visionaries_Game_Changers_and_Challengers
Ruspriono. 2020. Business Analysis Model Using Canvas Business Model Approach to KJPP Yanuar Bey and Partners. Dinasti International Journal of Digital Business Management, 1(4) 608-617. https://dinastipub.org/DIJDBM/article/view/370
Siburian, Agus Mangiring. 2020. Implementation of Business Model Canvas in Chemical Manufacturing Company PT. Timuraya Tunggal. Dinasti International Journal of Economic, Finance, and Accounting, 1(3), 421-430. https://dinastipub.org/DIJEFA/article/view/421
Sugiyono. 2015. Metode Penelitian Tindakan Komprehensif. Bandung: Alfabeta.
Sugiyono. 2019. Metode Penelitian Pendidikan. Bandung: Alfabeta.
Tirtayasa, Yohan. 2020. Canvas Business Strategy in the Aapplication of Local Credits in Bank BCA. Dinasti International Journal of Management Science, 1(6), 854-862. https://doi.org/10.31933/dijms.v1i6.394
Victor. 2020. Business Analysis of Canvas and SWOT Models (Case Study for Culinary Crossbreed Cake "Tn. Xyz"). Dinasti International Journal of Economic, Finance, and Accounting, 1(3), 515-525. https://dinastipub.org/DIJEFA/article/view/451