BUSINESS MODEL CANVAS (BMC): RODA LAMBUNG, DISCOVERING JAMBI MALAY HERITAGE

Authors

  • Anaseputri Jamira University of Batanghari, Jambi, Indonesia
  • Fachruddin Razi University of Batanghari, Jambi, Indonesia
  • Muhammad Amali University of Batanghari, Jambi, Indonesia
  • Yulita Febriani University of Batanghari, Jambi, Indonesia

DOI:

https://doi.org/10.31933/dijemss.v3i1.1031

Keywords:

Business Model Canvas, Roda Lambung, Jambi Malay Heritage

Abstract

This research is a development of previous research which aims to test the consistency of the Business Model Canvas (BMC) and its application to encourage the entrepreneurial mindset of students in a wider scope, which includes fields not related to economics. Action Research is still used as an approach that is considered appropriate to improve work situations or learning conditions effectively and efficiently. Technical descriptive statistical analysis by comparing the average entrepreneurial mindset of students before and after the application of the BMC method was used, and involved respondents from 13 multidisciplinary fields. The BMC technique in solving cases is also described in more detail in this study. BMC can actually produce unique and mature ideas and even make a big contribution in bringing back the lost historical icon of Jambi, Roda Lambung and presenting it as a historical and tourism product of high value.

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Published

2021-11-30

How to Cite

Jamira, A. ., Razi, F. ., Amali, M. ., & Febriani, Y. . (2021). BUSINESS MODEL CANVAS (BMC): RODA LAMBUNG, DISCOVERING JAMBI MALAY HERITAGE. Dinasti International Journal of Education Management And Social Science, 3(1), 116–124. https://doi.org/10.31933/dijemss.v3i1.1031

Issue

Vol. 3 No. 1 (2021): Dinasti International Journal of Education Management and Social Science (October - November 2021)

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