Facebook as a Marketing Communication Media for Pempek UMKM products check chest Palembang
DOI:
https://doi.org/10.38035/dijemss.v5i6.3339Keywords:
Communication, marketing, facebook, social mediaAbstract
The purpose of this research is to understand how Facebook can be used as a medium for promoting and marketing products of the small and medium enterprise (SME) Pempek Cek Dada Palembang. With the rapid development of the internet and technology, social media has become one of the best marketing tools for SMEs like Pempek Cek Dada to reach consumers more broadly and efficiently. As one of the largest social media platforms, Facebook has many features that can be used for marketing strategies. This research is conducted using qualitative methodology and a descriptive approach. Data is collected through in-depth interviews with the owner, employees, and customers of Pempek Cek Dada, as well as through observation and content analysis of their official Facebook page. The results of the study indicate that Facebook is effective as a communication and marketing medium for the products of Pempek Cek Dada. Features such as photo and video posts, and live streaming enable Pempek Cek Dada to convey product information in an engaging and interactive manner. Additionally, directly interacting with consumers through messages and comments on Facebook helps to increase consumer trust and build closer relationships.
References
Abdillah, l. a. (2022). Peranan Media Sosial Modern (Cetakan I). Bening Media Publishing.
Achmad, Z. A., Azhari, T. Z., Esfandiar, W. N., Nuryaningrumi, N., Syifana, A. F. D., & Cahyaningrum, I. (2020). Pemanfaatani media sosial dalami pemasaran produk UMKM di Kelurahani Sidokumpul, Kabupaten Gresik. Jurnal Ilmu Komunikasi, 10(1), 17-31.
Anggito, a. s. j. (2018). Metodologii Penelitiani Kualitatiif (e. d. Lestari, Ed.; Cetakan ke-1). Cv Jejak.
Ariyani, N. (2024). Implementasi IMC Rumah Sakit Premierr Bintaro. Ikra-Ith Humaniora: Jurnal Sosiall dan Humaniora, 8(1), 224-237.
Cahyono, A. S. (2016). Pengaruhh mediaa sosiall terhadapp perubahan sosiall masyarakat di Indonesia. Publiciana, 9(1), 140-157.
Chrismardani, Y. (2014). Komunikasi pemasaran terpadu: implementasi untuk UMKM. Neo-Bis, 8(2), 179-189.
Fiantika, f. Wasil, m. Jumiyati, s. Honesti, l. Wahyuni, s. Mouw, e. Jonata. Mashudi, i. Hasanah, n. Maharani, a. Ambarwati, k. Waris, l. (2022). Metodologii Penelitiann Kualitatiff (Y. Novita, Ed.; Cetakan Pertama). PT. Global Eksekutiff Teknologi.
Isnawijayani, I., Rozalena, A., & Caropeboka, R. M. (2021). Thee Meaningg of Longingg for the Traditioni of “Ngirup Cukoo Pempek” Palembangg as Friendship Communicationn in the Covid–19 Pandemic Era. International Journal of Community Service & Engagement, 2(4), 99-111.
Meilinda, D., Dharta, F. Y., & Oxcygentri, O. (2022). Pengaruhh Integratedd Marketingg Communicationg Terhadapp Keputusann Pembeliann Padaa Pelanggann Burger King Galuhh Mas Karawang. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 9(9), 3268-3278.
Misnawati, D. (2019). Kajian Simbolismee Kulinerr Mpek Mpek dalam interaksi Sosial Masyarakat Palembang. Jurnal Vokasi Indonesia, 7(1), 8.
Moriansyah, L. (2015). Pemasarann melaluii mediaa sosial: Antecedentss dan consequences social mediaa marketing: Antecedents and consequenc-es. Jurnal penelitian komunikasii dan opini publik, 19(3), 187-196.
Novrian, A., & Rizki, M. F. (2021). Integratedd Marketingg Communicationn Kedai Sodare Kopii Dalam Meningkatkann Brand Awareness. Medium, 9(1), 81-91.
Peter J, Paul. O. J. C. (2014). Perilakui Konsumen & Strategii Pemasaran . Salemba Empat.
Pratama, I. P. A. E. (2020). Social Mediaa dan Social Network Memahamii dan Menguasai Penerapann Sociall Mediaa dan Social Network dalam Berbagaii Aspek: Bisnis, Teknologi, Etika dan Privasi. Informatika Bandung
Putri, R. E., Wasito, M., & Lestari, A. N. (2023). Sosialisasii Pemanfaatani Media Sosiall Sebagai Mediaa Promosii Produk UMKM Desaa Suka Damai. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 4(3), 667-675.
Qolbi, H., & Anshori, M. S. (2023, August). Strategi Komunikasi Pemasaran Terpadu Umkm Kabupaten Sumbawa Besar dengan Menggunakan Imc Model Dwi Sapta. In Proceedingg Of Studentt Conference (Vol. 1, No. 5, pp. 72-95).
Rahma, V. N., Huda, A. M., Kom, S., & Ikom, M. (2023). Penerapan Integrated Marketing Communication Toko Kopi Padma Dalam Menarik Pelanggan. The Commercium, 7(1), 10-23.
Sugiyono. (2013). Metodee Penelitian Kuantitatif f Kualitatiff dan R&D (Cetakan ke-19). Alfabeta, Cv.
Syahputra A. T., & Wijayani I. (2022). Pengaruhh Komunikasi i Pemasarann terhadap Minat Pelanggann Shopee di Kotaa Palembang. Da’watuna: Journall of Communication and Islamic Broadcasting, 2(4), 57-74.
Trulline, P. (2021). Pemasarann produkk UMKM melalui mediaa sosial dan e-commerce. Jurnal Manajemenn Komunikasi, 5(2), 259.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Joyo Pramudya, Isna Wijayani, Desy Misnawati, Siti Rahayu Pratami Lexianingrum
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Education Management and Social Science (DIJEMSS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Education Management and Social Science (DIJEMSS).
