THE YOUTH INTEREST TO INVEST IN STOCKS: EDUCATION, ADVERTISING AND MOTIVATION
DOI:
https://doi.org/10.31933/dijemss.v3i4.1214Keywords:
Interests, Youth, Stock Investment, Education, Advertising, MotivationAbstract
Stocks are an important and relatively popular instrument in a company and the capital market. Shares are intended for companies that have made an initial public offering (IPO) in the capital market or financial market to obtain capital from investors to develop their business and company to be more significant. In this way, the company and investors will mutually benefit from the IPO process and share ownership, including 1) Shareholders receiving stock dividends. The distribution period varies between companies, and the nominal dividend is based on the number of shareholdings. It is distributed based on the profits earned by the company. 2) Shareholders get Capital Gain, where every time the share price increases, It can use to sell shares when the price is far above the purchase price, 3) Shareholders have time flexibility due to the long-term nature of the stock and low risk. The research method used in this research is descriptive qualitative. The results of this study are: 1) Education is related to Youth Interest in Invest in Stocks, 2) Advertising is related to Youth Interest in invest in Stocks, and 3) Motivation is related to Youth Interest in invest in Stocks.
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