ANALYSIS OF AFFECTING FACTORS ON PURCHASE DECISION OF SPORT SHOES "FAKE PRODUCT" OF GOLD'S GYM CONSUMERS IN WEST JAKARTA

Main Article Content

Christina Catur Widayati
Sarton Sinambela
Magito Magito
Khilyatin Ikhsani

Abstract

The purpose of this study is to find out the factors which affect on purchase decision of fake (non-genuine) Nike sports shoes. Data analysis generally confirms the structural relationship of all variables, namely price and country of origin on brand image and its impact on purchase decision for fake (non-genuine) Nike shoes. This research was conducted on Gold's Gym consumers in the city area of ​​West Jakarta with a sample size of 130 respondents. The data analysis method used in this study is the Component or Variance Based Structural Equation Model where the data processing used Partial Least Square (Smart-PLS) version 3.2.9. The results show that all hypotheses can be accepted, except for the third hypothesis, which indicates that the country of origin does not effect on purchase decision.

Article Details

How to Cite
Catur Widayati, C., Sinambela, S., Magito, M., & Ikhsani, K. (2021). ANALYSIS OF AFFECTING FACTORS ON PURCHASE DECISION OF SPORT SHOES "FAKE PRODUCT" OF GOLD’S GYM CONSUMERS IN WEST JAKARTA. Dinasti International Journal of Management Science, 2(4), 537-550. https://doi.org/10.31933/dijms.v2i4.783
Section
Articles

References

Brata, B. H., Husani, S., & Ali, Hapzi, (2017). “The influence of quality products, price, promotion, and location to product purchase decision on Nitchi at PT. Jaya Swarasa Agung in Central Jakarta”. Saudi Journal of Business and Management Studies, 2(4), 357-374.
Chiu, Weisheng., dan Leng, Ho Keat. (2016). “Consumer intentions to buy fake sporting goods in Singapore and Taiwan”. Journal of Marketing and Logistics Asia Pacific, 28 (1), 23-36.
Erlinta, Kesia Giovani., dan Soesanto, Harry. (2018). “Analisis Pengaruh Harga, Kualitas Produk Dan Positive Word Of Mouth Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variabel Intervening (Studi Pada Pengguna Iphone Di Fakultas Kedokteran Universitas Diponegoro)”. Diponegoro Journal Of Management, 7 (4), 1-15. ISSN (Online): 2337-3792
Fandy, Tjiptono. (2011). Service Management Mewujudkan Layanan Prima. Edisi 2. Yogyakarta: Andi.
Fandy, Tjiptono. (2012). Strategi Pemasaran, ed. 3. Yogyakarta: Andi.
Fernando, Made Fajar; Aksari, Asti, Ni Made (2018). “Pengaruh Kualitas Produk, Harga, Promosi, Dan Distribusi Terhadap Keputusan Pembelian Produk Sanitary Ware Toto Di Kota Denpasar”, E-Jurnal Manajemen, 7 (1), 441-469
Fhadiilah, Faris Nuur., dan Sunarti. (2018). “Pengaruh Country Of Origin Terhadap Citra Merek Dan Dampaknya Pada Keputusan Pembelian”. Jurnal Administrasi Bisnis (JAB), 54 (1), 111-119.
Fure, F., Lapian, J., & Taroreh, R. (2015). “Pengaruh brand image, kualitas produk dan harga terhadap keputusan pembelian konsumen di JCO Manado”. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 3(1).
Kotler, P., & García De Madariaga, M. J.; Flores Zamora, J.; Bowen, JT & Makens, JC (2013). Marketing turístico.
Kotler, P. dan Keller, K. L. (2013). Marketing Management 14th Edition. New Jersey: Person Education, Inc.
Kotler, P., dan Keller, K. L. (2012) Marketing Management. New Jersey: Person Education, Inc.
Kotler, Philip dan Amstrong, Gary, (2014), Principles of Marketin, 12th Edition, Jilid 1 Terjemahan Bob Sabran Jakarta : Erlangga.
Kotler, Philip and Gary Amstrong. (2016). Prinsip-prinsip Pemasaran. Edii13. Jilid 1. Jakarta: Erlangga.
Leksono, Rafael Billy., dan Herwin. (2017). “Pengaruh Harga Dan Promosi Grab Terhadap Brand Image Yang Mempengaruhi Keputusan Pembelian Konsumen Pengguna Transportasi Berbasis Online”. Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 2(3), 381-390. P-ISSN 2527–7502 E-ISSN 2581-2165.
Listiana, Erna, dan Sri Syabanita Elida. (2014). “Pengaruh Country Of Brand Dan Country Of Origin Terhadap Asosiasi Merk (Studi Pada Pelanggan Produk Elektronik)”. Media Ekonomi dan Manajemen, 29 (1), 1-14.
Liu Y, Jang S., (2009). “Perceptions of chinese restaurant in the US: what affect customer satisfaction and behavioral intention?”, International journal of hospitality management, 28: 10-17.
Nela Evelina, Handoyo DW, Sari Listyorini (2012). “Pengaruh Citra Merek, Kualitas Produk, harga, dan promosi terhadap Keputusan pembelian kartuperdana Telkom flexi (Studi kasus pada konsumen Telkom Flexi di Kecamatan Kota Kudus Kabupaten Kudus)”. Jurnal Ilmu Administrasi Bisnis, 1(1), 203-213.
Permana, M. S., & Haryanto, J. O. (2014). “Pengaruh Country of origin, Brand Image Dan Persepsi Kualitas Terhadap Intensi Pembelian”. Jurnal Manajemen Untar, XVIII (03), 365-380
Pieter, Jhon. (2019). Keputusan Memilih Produk Asli Atau Palsu Produk Industri Di Indonesia. Purwokerto: Universitas Jenderal Sudirman.
Sangadji, E. M., dan Sopiah. (2013). Perilaku Konsumen: Pendekatan Prakis Disertai Himpinan Jurnal Penelitian. Yogyakarta: Penerbit Andi.
Setianingsih, Wahyuni. (2016). “Pengaruh Country Of Origin, Brand Image, Dan Persepsi Kualitas Terhadap Keputusan Pembelian Oppo Smartphone”. Jurnal Universitas Negeri Yogyakarta, 1 (1), 1-10.
Setiawati, Elis., dan Tyas, Ari Anggarani Winadi Prasetyoning. (2014). “Pengaruh Harga Dan Citra Merek Terhadap Keputusan Pembelian Televisi Samsung Di Perumahan Villa Grand Tomang Tangerang”. Prosiding Seminar Nasional Multi Disiplin Ilmu & Call For Papers Unisbank, ISBN: 978-979-3649-81-8.
Simamora, Bilson, (2003). Membongkar Kotak Hitam Konsumen, Jakarta: Gramedia Pustaka Utama.
Simamora, B., Sari, H., Haryanto J.O., (2008) “The Influence of ‘Product and NonProduct Dimension’ and Country of Origin Dimension on Brand Image”. Jurnal Manajemen Teknologi. 2: 105-124
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Tjiptono, Fandy., dan Chandra,Gregorius. (2016). Service, Quality & satisfaction. Yogyakarta: Andi.
Veranita, G., (2009). Pengaruh Citra Negara Asal Terhadap Persepsi Kualitas Konsumen. Skripsi, Fisip Universitas Indonesia.
Widayati, C. Catur; Ali, Hapzi, Permana, Dudi; Nugroho, Arissetyanto, (2020). “The Role of Destination Image on Visiting Decisions Through Word of Mouth in Urban Tourism in Yogyakarta”, International Journal of Innovation, Creativity and Change (IJSCM), 12 (3), 177-196.