Digital Ethics, Quality Information and Data Privacy as Pillars of Brand Image Building in Sustainable Digital Economy: A Conceptual Study
DOI:
https://doi.org/10.38035/dijms.v7i2.6083Keywords:
Digital Ethics, Quality Information, Data Privacy, Brand Image, Sustainable Digital EconomyAbstract
Massive digital transformation has change paradigm marketing from just promotion product become management trust and responsibility answer ethics in the digital space. In the context of sustainable digital economy, image brand No Again only built through quality product or service, but also through commitment company to ethics, transparency, and protection privacy consumers. Conceptual study This aim For analyze role digital ethics, quality information and data privacy as the main pillars in formation image sustainable brands in the digital economy era. Through approach theoretical and synthetic literature latest research This highlight that digital ethics plays a role in create trust and credibility brand; quality information determine perception accuracy and reliability digital communication; whereas data privacy becomes foundation in building a sense of security and loyalty consumers. Third aspect the contribute to formation image brands that are not only competitive in a way economy, but also sustainability oriented social and moral. This study expected can enrich treasury theory ethical digital marketing as well as become reference for company in designing communication strategies responsible brands Responsible in the era of sustainable digital economy.
References
Aaker, D. A. (1996). Building strong brands. New York: Free Press.
https://doi.org/10.4324/9780203992379
Acquisti , A., Brandimarte, L., & Loewenstein, G. (2016). Privacy and human behavior in the age of information. Journal of Economic Literature, 54 (2), 442–492.
https://doi.org/10.1257/jel.54.2.442
Aguirre, E., Roggeveen, A. L., Grewal, D., & Wetzels, M. (2016). The personalization–privacy paradox: Implications for new media. Journal of Marketing, 80 (1), 34–51.
https://doi.org/10.1509/jm.15.0345
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance. Journal of Marketing, 65 (2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Chen, Y., Shang, R., & Li, M. (2014). The effects of perceived relevance of travel blogs' content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787–799. https://doi.org/10.1016/j.chb.2013.05.019
Culnan, M. J., & Armstrong, P. K. (1999). Information privacy concerns, procedural fairness, and impersonal trust. Journal of Marketing, 63 (4), 104–115.
https://doi.org/10.1177/002224299906300204
DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, 19 (4), 9–30. https://doi.org/10.1080/07421222.2003.11045748
Eppler, M. J., & Mengis, J. (2004). The concept of information overload: A review of literature from organization science, accounting, marketing, MIS and related disciplines. The Information Society, 20 (5), 325–344. https://doi.org/10.1080/01972240490507974
Filieri, R. (2015). What makes online reviews helpful? A diagnosticity-adoption framework to explain information adoption. Journal of Business Research, 68 (6), 1261–1270.
https://doi.org/10.1016/j.jbusres.2014.11.006
Filieri , R., & McLeay, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers' adoption of information from online reviews. Journal of Travel Research, 53 (1), 44–57. https://doi.org/10.1177/0047287513481274 b
Gong, Y., Zhang, Y., Chen, X., & Wang, Y. (2023). Promoting responsible sustainable consumer behavior: The mediating role of brand image. Sustainability, 15 (7), 6092.
https://doi.org/10.3390/su15076092
Grewal, D., Hulland, J., Kopalle, P. K., & Karahanna, E. (2020). The future of technology and marketing: A multidisciplinary perspective. Journal of the Academy of Marketing Science, 48, 1–8. https://doi.org/10.1007/s11747-019-00711-4
Jaakkola, E. (2020). Designing conceptual articles: Four approaches. AMS Review, 10 (1–2), 18–26. https://doi.org/10.1007/s13162-020-00161-0
Kamila, MK, & Jasrotia, SS (2023). Ethics and marketing responsibility: A bibliometric analysis and literature review. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2023.04.002
Kaptein, M. (2019). The moral entrepreneur: A new component of ethical leadership. Journal of Business Ethics, 156 (4), 1135–1150. https://doi.org/10.1007/s10551-017-3641-0
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57 (1), 1–22. https://doi.org/10.1177/002224299305700101
Keller, K. L. (2016). Reflections on customer-based brand equity: Perspectives, progress, and priorities. AMS Review, 6 (1–2), 1–16. https://doi.org/10.1007/s13162-016-0078-z
Kirmani, A., & Rao, A. R. (2000). No pain, no gain: A critical review of the literature on signaling unobservable product quality. Journal of Marketing, 64 (2), 66–79. https://doi.org/10.1509/jmkg.64.2.66.17987
Malhotra, N.K., Kim, S.S., & Agarwal, J. (2004). Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model. Information Systems Research, 15 (4), 336–355. https://doi.org/10.1287/isre.1040.0032
Martin, K. D., Borah, A., & Palmatier, R. W. (2017). Data privacy: Effects on customer and firm performance. Journal of Marketing, 81 (1), 36–58. https://doi.org/10.1509/jm.15.0497
Martin, K. D., & Murphy, P. (2017). The role of data privacy in marketing. Journal of the Academy of Marketing Science, 45 (2), 135–155. https://doi.org/10.1007/s11747-016-0495-4
Park, C. H., & Kim, Y. G. (2003). Identifying key factors influencing consumer purchase behavior in an online shopping context. International Journal of Retail & Distribution Management, 31 (1), 16–29. https://doi.org/10.1108/09590550310457818
Saura, J.R., Škare, V., & Ozretić Došen, D. (2024). Is AI-based digital marketing ethical? Assessing a new data privacy paradox. Journal of Innovation & Knowledge, 9, 100597. https://doi.org/10.1016/j.jik.2024.100597
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Wang, R.Y., & Strong, D.M. (1996). Beyond accuracy: What data quality means to data consumers. Journal of Management Information Systems, 12 (4), 5–33. https://doi.org/10.1080/07421222.1996.11518099
Webster, J., & Watson, R. T. (2002). Analyzing the past to prepare for the future: Writing a literature review. Journal of Management Information Systems, 26 (2), 13–23.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Akhmad Irwansyah Siregar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Management Science (DIJMS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Management Science (DIJMS).
