Traveloka.com's e-Commerce Service Quality toward Consumer Satisfaction (Case Study: Students at Batanghari University)

Authors

  • Anaseputri Jamira University of Batanghari, Jambi, Indonesia
  • Denny Asmas University of Batanghari, Jambi, Indonesia
  • Muhammad Amali University of Batanghari, Jambi, Indonesia

DOI:

https://doi.org/10.38035/dijms.v6i6.5515

Keywords:

Consumer Satisfaction, e-Commerce, Service Quality

Abstract

The phenomenon of the development of the tourism sector is claimed to be one of the Strategic Pillars capable of driving the national economy. On the other hand, technological developments in the digital era have given birth to and triggered the development of e-commerce in the tourism sector with the Traveloka.com platform as the champion. Therefore, the purpose of this study is to see how the Quality of Traveloka.com's e-Commerce Services affects User (Consumer) Satisfaction by involving 98 students from Batanghari University (UNBARI) Jambi as respondents. The Combined Research Method was used with Regression analysis tools. The results show that the Quality of Traveloka.com's e-Commerce Services has a positive and significant effect on User Satisfaction. Traveloka.com's e-Commerce Management is expected to improve the performance of the main system, other support systems, and ensure its best performance runs continuously

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Published

2025-08-29

How to Cite

Jamira, A., Asmas, D., & Amali, M. (2025). Traveloka.com’s e-Commerce Service Quality toward Consumer Satisfaction (Case Study: Students at Batanghari University). Dinasti International Journal of Management Science, 6(6), 1513–1517. https://doi.org/10.38035/dijms.v6i6.5515

Issue

Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)

Section

Articles

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Copyright (c) 2025 Anaseputri Jamira, Denny Asmas, Muhammad Amali

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