Main Article Content
This research aims to find out those influence from Service Quality, and Product Quality towards Customer Satisfaction and its Implications to Customer Loyalty at PT. Cianjur Artha Makmur. This type of research were catagorized as descriptive analytics research. While population were customers from PT Cianjur Artha Makmur (CAM) totalling of 543 customers according to 2018 company's internal data. These research used Slovin formula to estimates these sample size needed and it obtained 100 respondents. The analysis technique used path analysis through SPSS version 23. The results from this research was indicate that (1) Service Quality has huge impact to Customer Satisfaction (2) Product Quality has significant influence over Customer Satisfaction (3) Service Quality has marked effect to Customer Loyalty (4) Product Quality has undefinable affects towards Customer Loyalty and (5) Customer Satisfaction has huge impact on Customer Loyalty.
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share— copy and redistribute the material in any medium or format
- Adapt— remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution— You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions— You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rightsmay limit how you use the material.
Daryanto, Arief. (2010). Poultry Industry Outlook. Direktur Program Pascasarjana.
Desyana dan Har Adi Basri. (2019). The Influencei of iBrand iImage, iProduct iQuality, iBrand iAwareness on iSatisfaction and the iImpact on iCustomer’s iLoyalty of PT. Altindo Mulia. International Journal of Innovative Science and Research Technology, 4(8).
Gunawan, Hendrik dan Johan Hendri Prasetyo. (2020). iThe iInfluence of iService iQuality towards the iCustomer iSatisfaction of XYZ Bank at Gajah Mada Branch Office in West Jakarta. International Journal of Innovative Science and Research Technology, Vol. 5, Issue 3.
Kurniawan, Muchammad Rizal, Halimah Rachmawati Utami, dan Johan Hendi Prasetyo. (2020). The ireaction towards iCustomer iSatisfaction through the iService iQuality Variablei at Foreign iPrivate iBanks in iJakarta iHeadquarter. International Journal of Innovative Science and Research Technology, Vol. 5, Issue 3.
Pradita, Syvia Okta dan Arifin Sitio. (2020). The iImpact of iBrand iImage and iService Qualityi on iBuying iDecisions and Itsi Implicationi on iConsumer iSatisfaction (Case Study at PT IMI). Dinasti International Journal of Digital Business Management, 1(3).
Prianggoro, Noro Fajar dan Arifin Sitio. (2019). iEffect of iService iQuality and iPromotion on iPurchase iDecisions and Their iImplications on iCustomer iSatisfaction. International Journal of Engineering Technologies and Management Research, 6(1).
Rahman, Haikal Aulia dan Arifin Sitio. (2019). The iEffect of iPromotion and iProduct Qualityi iThrough iPurchase iDecision on The iCustomer iSatisfaction Of Bohemian Project.id Products. International Journal of Engineering Technologies and Management Research, 6(1).
Tiasanty, Lise dan Arifin Sitio. (2019). iAnalysis of the iEffect of iService iQuality, iProduct Qualityi and Brandi iImage on iCustomer iSatisfaction and Its iImplications on Consumeri Loyaltyi PT. Sharp Electronics Indonesia (Case Study at Karawang Sharp Direct Service Station). International Journal of Engineering Technologies and Management Research, 6(1).