The Impact of Digital Transformation on the Business Sustainability of MSMEs in Denpasar City

Authors

  • Inten Pertiwi Institut Desain dan Bisnis Bali, Bali, Indonesia
  • Gede Puspa Institut Desain dan Bisnis Bali, Bali, Indonesia
  • Ni Komang Prasiani Institut Desain dan Bisnis Bali, Bali, Indonesia
  • Dwi Sihwinarti Institut Desain dan Bisnis Bali, Bali, Indonesia

DOI:

https://doi.org/10.38035/dijms.v6i4.4300

Keywords:

Sustainability, Digital Technology Adoption, Digital Skills

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy; however, they face significant challenges in sustaining their businesses in the digital era. This study aims to analyze the impact of digital technology adoption and digital skills on the business sustainability of MSMEs in Denpasar City. A quantitative descriptive approach was employed, utilizing primary data collected through questionnaires from 100 respondents. The findings indicate that both digital technology adoption and digital skills have a positive and significant influence on MSME business sustainability. The implementation of digital technology has been proven to enhance operational efficiency, expand market reach, and strengthen competitiveness. However, challenges such as limited digital literacy, financial constraints, and uneven technological infrastructure remain significant obstacles. This study concludes that digital transformation, supported by well-planned strategies and stakeholder collaboration, can drive the sustainability of MSMEs in Denpasar City.

References

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Published

2025-03-30

How to Cite

Pertiwi, I., Puspa, G., Prasiani, N. K. ., & Sihwinarti, D. (2025). The Impact of Digital Transformation on the Business Sustainability of MSMEs in Denpasar City. Dinasti International Journal of Management Science, 6(4), 758–765. https://doi.org/10.38035/dijms.v6i4.4300

Issue

Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)

Section

Articles

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Copyright (c) 2025 Inten Pertiwi, Gede Puspa, Ni Komang Prasiani, Dwi Sihwinarti

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