THE EFFECT OF ENTREPRENEURIAL ATTITUDES, INNOVATION AND CREATIVITY ON BUSINESS SUCCESS IN THE GARMENT INDUSTRY (CV. CELBYM AND YEIKO)

Authors

  • Mohamad Fauzi Mercu Buana University, Jakarta, Indonesia
  • Tjiptogoro Dinarjo Soehari Mercu Buana University, Jakarta, Indonesia

DOI:

https://doi.org/10.31933/dijms.v2i1.413

Keywords:

Entrepreneurship Attitude, Innovation, Creativity, Business Success.

Abstract

This study aims to determine the relationship between entrepreneurial attitudes, innovation and creativity on business success. The object of this research lies in the company CV. Celbym and Yeiko are engaged in the garment industry. All variables in the study were calculated using a questionnaire with a 5- point Likert scale of 74 respondents with SPSS 24 software. The technique used in this study was validity test, reliability test, classic assumption test, hypothesis test, multiple regression analysis test and correlation matrix between dimensions. The result show tha entrepreunership, innovation and creativity have a significant effect on business success.

References

Alma, B. (2011). Entrepreneurship; For Students and Public. Bandung: Alfabeta.
Hubeis, et., al. (2012). Professional Communication Personal Development Tools. Bogor: IPB Press.
Suryana. 2014. Entrepreneurship. Tips and Process for Success Edition 4. Salemba Empat. Jakarta.
Tamamudin. (2012). Analysis of the Effect of Brand Recognition, Quality Perception, Consumer Expectations and Product Innovations on Buying Decisions and Their Impact on Consumer Loyalty (Case study: Tamina Silk Batik Products). Research Journal, 9(2).

Downloads

Published

2020-10-14

How to Cite

Fauzi, M. ., & Soehari, T. D. . (2020). THE EFFECT OF ENTREPRENEURIAL ATTITUDES, INNOVATION AND CREATIVITY ON BUSINESS SUCCESS IN THE GARMENT INDUSTRY (CV. CELBYM AND YEIKO). Dinasti International Journal of Management Science, 2(1), 125–131. https://doi.org/10.31933/dijms.v2i1.413

Issue

Vol. 2 No. 1 (2020): Dinasti International Journal of Management Science (September - October 2020)

Section

Articles

License

Authors who publish their manuscripts in this journal agree to the following conditions:

  1. The copyright on each article belongs to the author(s).
  2. The author acknowledges that the Dinasti International Journal of Management Science (DIJMS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
  3. Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Management Science (DIJMS).