GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS

Authors

  • Siti Asriah Immawati Universitas Muhammadiyah Tangerang
  • Arissetyanto Nugroho Universitas Mercu Buana, Jakarta

DOI:

https://doi.org/10.31933/dijms.v1i6.402

Keywords:

Competitive advantage, Environmental marketing, Green Marketing, Environmental marketing strategy

Abstract

One marketing strategy that can be chosen by companies to realize efforts to obtain competitive advantage is to implement a green marketing strategy. Green marketing has played an important role in satisfying the needs and desires of customers and keeping companies accountable in maintaining the long-term social and environmental benefits they can get through effective green marketing. Green marketing has been proven to increase competitive advantage. Therefore, improving the quality of green marketing and continuous innovation so that competitive advantage can be maintained and able to win the competition must always be run by the company

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Published

2020-07-19

How to Cite

Asriah Immawati, S., & Arissetyanto Nugroho. (2020). GREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS. Dinasti International Journal of Management Science, 1(6), 944–953. https://doi.org/10.31933/dijms.v1i6.402