APPLYING GENERIC STRATEGY IN CREATING CUSTOMER LOYALTY IN THE MIDDLE OF PANDEMI VIRUS COVID-19 IN POLYCLINIC MCU XYZ CARDIOVASCULAR HOSPITAL

Authors

  • Mastari Mastari Mercu Buana University, Jakarta

DOI:

https://doi.org/10.31933/dijms.v1i6.391

Keywords:

the generic strategy created customers loyalty polyclinic MCU XYZ Cardiovascular Hospital

Abstract

Background this study is to find the importance of the application of strategy generic consisting of the strategy differentiation, strategy cost leadership and strategies focus on created customer loyalty in the centre of the condition pandemics an outbreak of the disease covid-19 in polyclinic MCU XYZ Cardiovascular Hospital in determine policy in order to anticipate the increasing number of patients move to the hospital in the middle of this other industrial competition hospitals that getting high. Research methods that were used with the quantitative approach, subject to a sample research that is 82 patients. Data were collected by means of instruments the questionnaire measured by scale Likert and in analysis with linear regression multiple with the result that the application of strategy differentiation having influence positive impact in creating customer loyalty in polyclinic MCU XYZ Cardiovascular Hospital, shown through value the regression coefficient ( b1 = 0,381 and t count = 4,444 with sig < 0,05.

References

Polyclinic MCU XYZ Cardiovascular Hospital(Mei 2020)
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Ali, H (2020) Modul 8. Business Strategy Differentiation Cost Leadership, and Integration.Universitas Mercu Buana Jakarta
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Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Ghozali, Imam. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Yogyakarta: Universitas Diponegoro.
Rahmayanty, Nina. 2010. Manajemen Pelayanan Prima, Mencegah Pembelotan Dan Membangun Costumer Loyality. Yogyakarta: Golden Ilmu.

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Published

2020-07-19

How to Cite

Mastari, M. (2020). APPLYING GENERIC STRATEGY IN CREATING CUSTOMER LOYALTY IN THE MIDDLE OF PANDEMI VIRUS COVID-19 IN POLYCLINIC MCU XYZ CARDIOVASCULAR HOSPITAL. Dinasti International Journal of Management Science, 1(6), 816–829. https://doi.org/10.31933/dijms.v1i6.391

Issue

Vol. 1 No. 6 (2020): Dinasti International Journal of Management Science (July - August 2020)

Section

Articles

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