Marketing Plan For Recycled Paper Hub Business Project

Authors

  • Aditya Pratama Universitas Esa Unggul, Jakarta, Indonesia
  • Rhian Indradewa Universitas Esa Unggul, Jakarta, Indonesia
  • Tantri Yanuar Rahmat Syah Universitas Esa Unggul, Jakarta, Indonesia
  • Unggul Kustiawan Universitas Esa Unggul, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijms.v5i6.2839

Keywords:

Recycled Paper, Marketing Plan, NICE, Business to Business.

Abstract

Businesses that run in recycling industries are one of the trends that are now in demand by many parties and supported by both national and international governments, but in the practice of these business activities there are many components that must be considered, especially if an entity is in the business to business sector. PT Recycled Paper Hub came as an competitive alternative that offers products in the form of recycled paper materials with low impurity levels which will later be used by companies to be processed again into many forms including packaging. By analyzing and implementing a marketing mix approach in accordance with the vision and mission, analysis data obtained from research on internal and external strengths that are quantitative and qualitative, the data obtained reflects business activities in order to achieve business excellence. In this study, the marketing mix carried by PT Recycled Paper Hub is Direct Marketing NICE.

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Published

2024-07-10

How to Cite

Pratama, A. ., Indradewa, R. ., Yanuar Rahmat Syah, T. ., & Kustiawan, U. . (2024). Marketing Plan For Recycled Paper Hub Business Project. Dinasti International Journal of Management Science, 5(6), 1138–1145. https://doi.org/10.38035/dijms.v5i6.2839

Issue

Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)

Section

Articles

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Copyright (c) 2024 Aditya Pratama, Rhian Indradewa, Tantri Yanuar Rahmat Syah, Unggul Kustiawan

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