ANTECEDENTS AND CONSEQUENCES OF MEMORABLE TOURISM EXPERIENCE
DOI:
https://doi.org/10.31933/dijms.v1i5.280Keywords:
Destination Image, Memorable Tourism Experience, Revisit IntentionAbstract
The purpose of the research is to examine the role of memorable tourism experience in mediating the impact of destination image on tourist revisit intention. Nowadays, memorable tourism experience needs attention in marketing research area to develop its operational definition related to the specific object such as artificial tourism. The administered questionnaires were used to collect the data from the domestic tourists who were enjoying the resort. Structural equation model has been used to analyze the data and examined the hypotheses. The findings of the research illustrate that memorable tourism experience mediates the influence of destination image toward tourist revisit intention. Based on the limitation of the research, the future research is proposed to widen area of the research in context of tourism industry besides sampling technique related to generalization objective.
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Anggiono, R. (2017). “Banyak Potensi Wisata Tapi Pendapatan Minim”, http://jabarekspres.com/ 2017/banyak-potensi-wisata-tapi - pendapatan-minim/amp/ retrieved September 26th, 2018.
Assaker, G. (2014). Examining a hierarchical model of Australia’s destination image. Journal of Vacation Marketing, 20 (3), 195-210. https://doi.org/10.1177%2F1356766714527104
Badan Pusat Statistik Indonesia. (2018). “Statistik Indonesia 2018”. https;//www.bps.go.id/ publibation/2018/07/03/5a963c1ea9b0fed6497d0845/ statistic – indonesia - 2018.html. retrieved September 26th, 2018.
Chandralal, L., & Valenzuela, F. (2013). Exploring memorable tourism experiences: Antecendents and behavioural outcomes. Journal of Economics, Business and Management, 1(2), 177-181
Chien, M. C. (2017). An empirical study on the effect of attractiveness of ecotourism destination on experiential value and revisit intention. Applied Ecology and Environmental Research, 15(2), 43–53. https://doi.org/10.15666/aeer/1502_043053
Chiu, W., Zeng, S., & Cheng, P. S. T. (2016). The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea. International Journal of Culture, Tourism, and Hospitality Research, 10(2), 223–234. https://doi.org/10.1108/IJCTHR-07-2015-0080
Damodaran, K. (2014). Willingness to pay for common property resources: a study in Cuddalore District, Tamil Nadu. International Journal of Interdisciplinary Research, 1 (7), 1-6.
Guntoro, B., & Hui, T.-K. (2013). Travel satisfaction and revisit intention of chinese visitors: The case of singapore. Advance in Hospitality and Leisure, 9, 29-47
Hallmann, K., Zehrer, A., & Müller, S. (2015). Perceived destination image: an image model for a winter sports destination and its effect on intention to revisit. Journal of Travel Research, 54(1), 94–106. https://doi.org/10.1177/0047287513513161
Kementerian Pariwisata. (2018). “Kemenpar Siap Rebut Pasar Wisatawan Millenials”, https://www.google.com/amp/s/ www. idntimes. com/ news/ indonesia/amp/kementerian-pariwisata/wisatawan-millenial – jadi - pasar -kemenpar -csc?espv=1, retrieved September 20th, 2018
Kim, J. H. (2014). The antecedents of memorable tourism experiences: the development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44, 34–45. https://doi.org/10.1016/j.tourman.2014.02.007
Kim, J. H. (2018). The impact of memorable tourism experiences on loyalty behaviors: the mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856–870. https://doi.org/10.1177/0047287517721369
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). London: Pearson Education
Lon?ari?, D., Periši? Prodan, M., & Dla?i?, J. (2019). The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers. Economic Research-Ekonomska Istraživanja, 32(1), 2252–2268. https://doi.org/10.1080/1331677x.2019. 1645713
Lu, L., Chi, C. G., & Liu, Y. (2015). Authenticity, involvement, and image: evaluating tourist experiences at historic districts. Tourism Management, 50, 85–96. https://doi.org/10.1016/j.tourman.2015.01.026
Mahdzar, M., Shuib, A., Ramachandran, S., Herman, S., & Afandi, M. (2015). The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions. & Environ. Sci.Tourism & Environment, Social and Management Sciences, 15, 32–39. https://doi.org/10.5829/idosi.aejaes.2015.15.s.205
Mazurek, M. (2014). Competitiveness in tourism – models of tourism competitiveness and their applicability: Case study Austria and Switzerland. European Journal of Tourism, Hospitality and Recreation Special Issue, 73-94
Pratminingsih, A. S., Rudatin, L. C. & Rimenta, T. (2014). Roles of motivation and destination ?mage in predicting tourist revisit ?ntention: a case of bandung–indonesia. International Journal of Innovation, Management and Technology, 5(1), 19-24.
Samdin, Z., Abdul Aziz, Y., Radam, A., & Yacob, M. R. (2010). Factors influencing the willingness to pay for entrance permit: the evidence from taman Negara National Park. Journal of Sustainable Development, 3(3). https://doi.org/10.5539/jsd.v3n3p212
Sakti, G. (2018). “Siaran Pers: Orchid Forest Cikole: Paket Lengkap Nomadic Tourism, Ecotourism, Destinasi Digital Jadi Satu,” http://www.kemenpar.go.id/asp/detil. asp?c=16&id=4494, retrieved November 10th, 2018
Sodikin, A. (2017). “Inilah 5 Destinasi Wisata Keluarga di Sekitar Lembang Bandung Barat”, https://travel.kompas.com/read/2017/10/15/120924927/-inilah - 5 - destinasi – wisata – keluarga – di – sekitar – lembang - bandung-barat, retrieved October 7th, 2018.
Som, A. P. M., Marzuki, A., Yousefi, M., & Khalifeh, A. N. (2012). Factors influencing visitors’ revisit behavioral intentions: A case study of Sabah, Malaysia. International Journal of Marketing Studies, 4 (4), 39
Sotiriadis, M. (2017). Experiential dimensions and their influence on behavioral intentions within the context of nature-based tourism. Tourism and Hospitality Management, 23(1), 35-50
Stylos, N., Bellou, V., Andronikidis, A., & Vassiliadis, C. A. (2017). Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists. Tourism Management, 60, 15–29. https://doi.org/10.1016/j.tourman.2016.11.006
Tan, W. K., & Wu, C. E. (2016). An investigation of the relationships among destination familiarity, destination image and future visit intention. Journal of Destination Marketing and Management, 5(3), 214–226. https://doi.org/10.1016/j.jdmm.2015.12.008
Trishandiani, H. (2018). “Orchid Forest Cikole, Destinasi Favorit Wisatawan Milenial’, https:// news. okezone. com/ amp/ 2018/ 08/ 25/ 1/ 1941346/ orchid – forest – cikole - destinasi – favorit – wisatawan - milenial, retrieved November 10th, 2018
Tsai. (2016). Management of archaeological and heritage attractions?: a case study of. tourism, 505(January), 487–505. https://doi.org/10.1002/jtr
Wisata Bandung. (2018). “Orchid Forest Cikole, Destinasi Wisata Favorit Kekinian di Bandung”, https://www.wisatabdg.com/2018/08/orchid-forest-cikole-destinasi-wisata. html?m=1, retrieved November 10th, 2018
Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8(June), 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004
Zolfani, S. H., Sedaghat, M., Maknoon, R., & Zavadskas, E. K. (2015). Sustainable tourism: a comprehensive literature review on frameworks and applications. Economic Research-Ekonomska Istrazivanja, 28(1), 1-30
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Published
2020-05-08
How to Cite
Ernawadi, Y., & Hariyadi Triwahyu Putra. (2020). ANTECEDENTS AND CONSEQUENCES OF MEMORABLE TOURISM EXPERIENCE. Dinasti International Journal of Management Science, 1(5), 676–684. https://doi.org/10.31933/dijms.v1i5.280
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