Impact Promotion on Awareness Product and Organizational Performance : Case Study of the Mineral Water Industry

Ida Zuniarti; Sri Rusiyati; Eulin Karlina; Sinta Rukiastiandari; Joko Ariawan; Zahra Zahra

doi:10.31933/dijms.v5i4.2351

Authors

Ida Zuniarti Universitas Nusa Mandiri, Indonesia
Sri Rusiyati Universitas Nusa Mandiri, Indonesia
Eulin Karlina Universitas Bina Sarana Informatika, Indonesia
Sinta Rukiastiandari Universitas Bina Sarana Informatika, Indonesia
Joko Ariawan Universitas Bina Sarana Informatika, Indonesia
Zahra Zahra Universitas Bina Sarana Informatika, Indonesia

DOI:

https://doi.org/10.31933/dijms.v5i4.2351

Keywords:

Promotion , awareness _ product , goal organization , determination price , income sale of mineral water

Abstract

Research This aim For investigate impact promotion on awareness product , goal organization , determination price products , and revenue sales in the mineral water industry on Lombok Island , with focus on PT. Narmada Drinking Water . Study use method survey with data collection via questionnaire to 121 respondents who were staff company . Research result show that promotion own significant relationship _ with all variables studied . _ First , promotion impact positive on awareness product , where changes by 1% in activity promotion can cause change of 52.7% in awareness product . This shows the importance of promotional strategies in introduce product to market and create awareness more products _ high among _ consumer . Second , promotion also has an impact significant for the purpose organization , with change by 1% in promotion can cause change of 89.6% in achievement objective organization . This confirms that promotion is tool important in reach objective organization in a way whole . Third , results study indicated that promotion influence determination price product or brand company . Companies need consider promotional strategies they in connection with price product For reach optimal and maximizing balance mark brand they . Lastly , promotion own impact positive on income sale company , which confirms that the promotional strategy is effective can help increase performance sale . Study This give outlook important about role promotion in reach various objective business . The implications is that company need designing and implementing appropriate promotional strategies _ For reach objective they . along with market and technological developments , companies must Keep going reviewing and updating promotional strategies them to stay relevant and effective in reach objective business that has set .

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