Analysis Security, Location, and Word of Mouth of the Purchase Decision for Pantai Indah Kapuk 2 Housing
DOI:
https://doi.org/10.31933/dijms.v5i1.2009Keywords:
Security, Location, Word Of Mouth, Purchasing DecisionAbstract
This study aims to determine the effect of security, location, and word of mouth on the purchasing decisions of respondents who are the owners of the Pantai Indah Kapuk 2 housing. This research is descriptive in nature. Primary data and secondary data obtained. Secondary data was obtained from various sources such as journalists, books and other related primary publication data obtained by distributing questionnaires to the target respondents. Determining the number of samples using purposive sampling technique and will be distributed via Google form to at least 160 respondents obtained. The results of primary data collection will be analyzed using the SEM-PLS method. The results of this study are that security, location, and word of mouth have a significant effect on the decision to purchase the Pantai Indah Kapuk 2 housing.
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Hamdan, H., Raharja, I., Ilhamalimy, R.R., dan Ali. H., (2022). Consumer Value Perception Model as Consideration for Fusion Beverage Business Sustainability. Journal Ilmiah Manajemen dan Bisnis, 8(3), 347-364.
Hamdan, H., Imaningsih, E. S., Ali, H., Raharja, I., & Ilhamalimy, R. (2022). Green fashion concept approach to MSMEs’ sustainable green development. Riau Journal of Empowerment, 5(3), 149-161.
Hamdan, H., Kurniawan, D., Imaningsih, E. S., & Samudro, A. (2021). Risk and trust using mHealth application. Jurnal Manajemen dan Pemasaran Jasa, 14(2), 197-212.
Hamdan, H., Samudro, A., Kurniawan, D., & Sadikin, M. R. (2021). Meningkatkan volume penjualan online melalui strategi packaging di kelurahan Kembangan Utara. Jurnal Abdi Masyarakat (JAM), 7(1), 85-93.
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Hamdan, H., & Rizka, N. (2021). The Influence of Trust, Service Quality, Product Quality and Promotion in Shaping Repurchase Intention in Xl Axiata Providers. Journal of Law, Politic and Humanities, 1(2), 71-87.
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Wydyanto, W., & Hamdan, H. (2020). The role of service quality on consumer satisfaction. Dinasti International Journal of Management Science, 1(4), 585-597.
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Hamdan, H., & Raharja, I. (2020). Peran product knowledge terhadap persepsi risiko minuman kekinian. Jurnal Ilmu Manajemen Terapan, 2(1), 128-141.
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Nagadeepa, S.P. (2015). Impact of Sale Promotion Techniques on Consumers’ Impulse Buying Behaviour towards Apparels at Bangalore.
Naufal, Ahmad dan Devilia Sari. (2017). “Pengaruh Word of mouth (e-wom) Terhadap Minat Beli Buldalk Bokkeummyeon (Samyang) pada masyarakat di Kota Bandung” Jurnal Unvertitas Telkom Bandung.
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2023-09-11
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Samudro, A., & Hamdan, H. (2023). Analysis Security, Location, and Word of Mouth of the Purchase Decision for Pantai Indah Kapuk 2 Housing. Dinasti International Journal of Management Science, 5(1), 44–56. https://doi.org/10.31933/dijms.v5i1.2009
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