Business Intelligence of MSMEs Boarding Houses, and Their Sustainability (Case Study of Boarding Houses in South Tangerang City)


  • Zul Asman Bhayangkara University Jakarta Raya , Jakarta, Indonesia
  • Adler Haymans Manurung Bhayangkara University Jakarta Raya , Jakarta, Indonesia



Business Intelligence, Service Quality, Sustainability


This study discusses efforts to maintain the business continuity of MSME actors through a literature study on regulations and publication data related to MSME. Descriptive qualitative methods are used to analyze the steps needed by SMEs to maintain their existence. The data used is secondary data in the form of official reports and publications from related parties regarding turnover, income, and government support for MSMEs. The results of the study show that government policy support alone is not enough, the active role of all components of MSME actors is also needed. The government can maximize socialization with the help of local governments so that assistance can be received properly. In addition, MSME actors also play a role in making changes both in terms of production innovation, technology utilization, and marketing through digitization to maintain the continuity of their business. time


Dewi, LGK (2021). Revealing Young Entrepreneurs' Business Resilience Strategies. Scientific Journal of Management and Business , 6 (2), 20–34.
Durach, CF, Kembro, J., Wieland, A., & Joachim, C. (2017). Antecedents and dimensions of supply chain robustness: a systematic literature review. International Journal of Physical Distribution & Logistics Management, 47(1), 38-68.
Malinao, CWM, & Ebi, RG (2022). Business Management Competencies as the Driver of Small-Medium Enterprises' Survival during COVID-19 Pandemic. Puissant , 3 , 296–315.
Miles, MB, Huberman, AM, & Saldaña, J. (2018). Qualitative data analysis: A methods sourcebook. Sage publications.
Nihayah Nihayah, A., Rifqi, LH, Vanni, KM, & Imron, A. (2022). Analysis of the Financial Resilience of Micro Small Business Actors Measured From the Implementation of Financial Literacy During the Covid 19 Pandemic. E-Bis Journal , 6 (2), 438–455.
Panja, NA (2022). Selling Price Determination Strategies to Maintain Income during the Covid-19 Pandemic (Case Study at Hidayah Boarding House, Gorontalo City). Thesis , 37–53. guidance-kota-gorontalo.html
Prambanan, Moon. (2016). Business Sustainability and the Role of the Triple Helix in Industry . Yogyakarta: TERRA MEDIA.
Singh, RK, Garg, SK, & Deshmukh, SG (2016). Identification and classification of enablers for improving business resilience: A case study of an Indian automotive supplier. International Journal of Production Research, 54(4), 967-980.
V., Mira, V., & Gunardi. (2020). Improvement of Business Management of Cassava Skin Crackers Towards Resilience of BUMDES Jagabaya. JPM Wirakrama Parahita.



How to Cite

Asman, Z., & Manurung, A. H. . (2023). Business Intelligence of MSMEs Boarding Houses, and Their Sustainability (Case Study of Boarding Houses in South Tangerang City). Dinasti International Journal of Management Science, 4(6), 1196–1203.