PURCHASE DECISION: THE ROLE OF STORE ATMOSPHERE AND PRODUCT QUALITY

Authors

  • Pebi Kurniawan Program Study Management, UniversityMuhammadiyah Cirebon
  • Ali Jufri Program Study Management, UniversityMuhammadiyah Cirebon
  • Santika Gumilang Program Study Management, UniversityMuhammadiyah Cirebon
  • Tedi Kustandi Program Study Management, UniversityMuhammadiyah Cirebon

DOI:

https://doi.org/10.31933/dijms.v3i6.1309

Keywords:

Store Atmosphere, Product Quality, Purchase Decision

Abstract

The latest trend of the coffee cafe business is one of the businesses that is in great demand by business actors in Indonesia. The number of coffee cafes creates perfect competition with the trend of creating a cafe atmosphere that has an interior design and development of a natural atmosphere or a certain nuance. The purpose of the study was to determine the role of store atmosphere and product quality on purchasing decisions at the Kompanyon café. This study uses quantitative research methods with questionnaire research instruments. The results of the study partially store atmosphere affect purchasing decisions and the quality of the product affects the purchasing decision. Simultaneous test results store atmosphere and product quality affect purchasing decisions. These results become material for further studies regarding more dynamic determinants in decision making.

References

Ahmad Sihabudin, (2015). Komunikasi Antar Budaya. Jakarta: PT Bumi Aksara
Ahyani, D. S., & Setiawan, R. (2021). The Influence of Brand Image and Atmosphere Store on Purchase Decision For Samsung With Buying Intervening Variable. International Journal Of Social Science and Business, Volume 5, Number 2
Akbar, S. S., Violinda, Q., & Rizwan, S. M. (2021). The Influence of Product Quality, Product Design, Brand Image On Realme Smartphone Purchase Decisions. Journal Of Digital and Halal Industry,Vol.3 No. 2
Alma, Buchari. (2004). Manajemen Pemasaran dan Pemasaran Jasa. Cetakan keenam. Alfabeta. Bandung
Andi Utami, Christina Widya. (2010). Manajemen Ritel. Edisi 2. Jakarta: Salemba Empat .
Assauri, Sofjan. (2004). Manajemen Produksi dan Operasi. Edisi Revisi Fakultas Ekonomi Universitas Indonesia, Jakarta
Assauri, Sofjan. (2010). Manajemen Pemasaran. Jakarta: PT. Raja Grafindo Persada
Assauri, Sofjan. (2015). Manajemen Pemasaran. Jakarta : Rajawali Pers
Berman, Barry & Joel R. Evans (2010). Retail Management, a Strategic Approach, (8th Edition). New Jersey: Pearson.
Bob Foster. (2008). Manajemen Ritel. Alfabeta : Bandung
B. R. Berman and J. R. Evans. (2013). Retail Management: A Strategic Approach. Pearson, 12 edition
C. Mowen, John. Michael Minor. (2002). Perilaku Konsumen. Jakarta. Erlangga
Danang Sunyoto, (2015). Strategi Pemasaran. Yogyakarta : Center for Academic Publishing Service (CAPS) Dipahami. Yogyakarta: Pustaka Baru Press
Djohansjah, Christian (2017). Analisa Pengaruh Store Atmosphere, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Caturra Espresso. Jurnal Hospitaluty dan Manajemen Jasa, Vol 5. No 2, 2017
Djumarno, Sjafar, O., and Djamaluddin, S. (2017). The effect of brand image, product quality, and relationship marketing on customer satisfaction and loyalty. International Journal of Business Marketing and Management, 2(10), 2456– 4559
Dwifa, F. N., Racma, & Hufron, M. (2019). Pengaruh Store Atmosphere, Kualitas Produk dan Promotion Mix Terhadap Keputusan Pembelian Barang di Distro (Studi Kasus Pada Clothing Inspired Soekarno Hatta Malang). e-jurnal Ilmiah Riset Manajemen 8 (14).
Ernest Dale, (1997). Organization, American Management Associations, New York
Follet, Mary Parker. (2007). Visionary Leadership and Strategic Management MCB University Press. Womwn in Management Review Volume 14 No. 7
Ghozali, Imam. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS Badan Penerbit Universitas Diponegoro: Semarang
Griffin, Ricky W. (2004). Manajemen. Edisi ketujuh Jilid 2. Jakarta : Erlangga
Hanani, Z., & Ferdinand, A. T. (2018). Analisa Pengaruh Kualitas Produk, Kualitas Layanan dan Store Atmosphere Terhadap Keputusan Pembelian Melalui Citra Merek Restoran Sebagai Variabel Intervening (Studi Kasus Restoran Pondok Ijo Waleri Kendal). Diponegoro Journal Of Management, Volume 7, Nomor 1, Halaman 1-10
Indri, N. M., & Yasa, K. N. (2019). The Effect Of Store Atmosphere, Social Media Marketing and Lifestyle On Purchase Decisions Of The Alleway Cafe. European Journal Of Management and Marketing Studies. Volume 4,
Kotler, P dan K.L Keller. (2009). Manajemen Pemasaran. Jilid 1 Edisi Ketiga Belas. Erlangga. Jakarta
Kotler, Philip & Gary Armstrong. (2012). Principle of Marketing (14th ed.Global Edition). England : Pearson Education
Kotler, P., and Amstrong, G, (2014), Principles of Marketing, 12th Edition,Jilid 1 Jakarta : Erlangga
Kotler, Philip and Kevin Lane Keller, (2016). Marketing Managemen, 15th Edition, Pearson Education,inc
Kotler, Philip; Armstrong, Gary. (2008). Prinsip-prinsip Pemasaran, Jilid 1, Erlangga, Jakarta.
Kurnia, Endang. (2012). Pengaruh Kualitas Pelayanan, dan Store Atmosphere Terhadap Kepuasan Dan Loyalitas Pelanggan Hypermart Puri Jakarta. Jurnal Manajemen Dan Bisnis Indonesia Vol 2. No. 5 Juni 2016
Levy, Michael & Weitz, Barton A. (2012). Retailing Management (8th ed.) New York, America:McGraw-Hill/Irwin
Ma’ruf, Hendri, (2006) Pemasaran Ritel, Gramedia Pustaka Utama Jakarta.
Meiyanto, A. S., & Prabawani, B. (2017). Pengaruh Store Atmosphere, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus di Kafe Salwa House Sirojudin Semarang). Jurnal Ilmu Administrasi Bisnis, Vol 6, No 6,
Melisa, Yuda (2012). Pengaruh Bauran Ritel Terhadap Keputusan Pembelian Ulang Konsuemen Mega Prima Swalayan Payakumbuh. Management Jurnal 1, (1), 2-3
Mullins, Orville, Larreche, dan Boyd. (2002). Marketing Management. Mc Graw Hill, New York. Nursalam,
Sangadji, E.M. dan Sopiah, (2013). Prilaku Konsumen : Pendekatan Praktis Disertai: Himpunan Jurnal Penelitian. Yogyakarta : Andi.
Santoso, A. T. (2021). Pengaruh Kualitas Pelayanan, Kualitas Produk, Store Atmosphere dan E-WOM Terhadap Keputusan Pembelian (Survei Terhadap Konsumen Zenbu House of Parisvan Java, Bandung). Jurnal Manajemen Maranatha, Volume 18, Nomor 2
Schiffman, Leon.G. dan Leslie Lazar Kanuk. (2007). Perilaku Konsumen. Edisi Ke-7. Diterjemahkan oleh Zoelkifli Kasip. PT. Indeks, Jakarta.
Schiffman, L. G., & Kanuk, L. L.(2010). Consumer behavior. United State of America:Pearson Education
Sevilla, Consuelo G. et. al (2007). Research Methods. Rex Printing Company. Quezon City.
Shaharudin et al, (2011). Kualitas makanan atributes among Malaysia’s fast food customer
Siagian, Sondang P. (2008). Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara
Solikhan, Astuti, T. Y., Sugandini , D., & Laksana, D. H. (2019). The Effect Of Atmosphere, Lifestyle, Product Packaging and Product Innovation on Consumer Purchasing Decision. In Proceeding Of The Internasional Conference Of Entrepreneurship and Management (ICBEEM) Pages 275-279
Spies, K., Hesse, F., & Loesch, K. (1997). Store atmosphere, mood and purchasing behavior. International Journal of Research in Marketing, 14(1), 1–17. doi:10.1016/s0167-8116(96)00015-8
Subhki Ahmad dan Jauhar Moh. (2013). Pengantar Teori dan Perilaku Organisasi. Jakarta: Prestasi Pustaka
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Sujarweni, V. Wiratna. (2014). Metode Penelitian: Lengkap, Praktis, dan Mudah
Sungadji dan Sopiah, (2013), Perilaku Konsumen, Cetakan Pertama, Yogyakarta : CV. Andi Offset
Swastika, G., Praninditya, A., Kurniati, R. R., & Zunaida, Z. (2021). Pengaruh Kualitas Produk,Store Atmosphere dan Harga Terhadap Keputusan Pembelian (Studi Pada Konsumen Swalayan Rubelan ABC). JIAGABI,Vol.10,No.2,Hal.122-127
Teuku Roli Ilhamsyah Putra, Cut Aprilia and Ade Aulia, (2019). The Role of Store Atmosphere on Purchase Decision: Case of Cafes in Banda Aceh. Management and Economics Review. Volume 4, Issue 2, 2019
Tjiptono, Fandy. (2001). Strategi Pemasaran. Edisi Kedua. Cetakan Keenam. Yogyakarta: Penerbit.
Wahyuningtias, R., & Wahyuati, A. (2017). Pengaruh Kualitas Produk, Harga dan Store AtmosphereTerhadap Keputusan Penbelian. Jurnal Ilmu dan Riset Manajemen, Volume 6, Nomer 3
Wang, J., Tao, J., & Chu, M. (2019). Behind the label: Chinese consumers’ trust in food certification and the effect of perceived quality on purchase intention. Food Control, 106825. doi:10.1016/j.foodcont.2019.10682510.1016/j.foodcont.2019.106825
Women, John C. Mowen, Mowen, Michael Minor. (2002). Perilaku Konsumen (Jilid 1), Edisi Kelima. Jakarta: Erlangga, 2002
Yulinda, A. T., Febriansyah, E., & Riani, F. S. (2021). Pengaruh Store Atmosphere dan Kualitas Produk Terhadap Keputusan Pembelian Nick Coffee Kota Bengkulu. Journal Ekombis Review, Volume 9, No 1 2021
Hafizh Fitrianna, (2022). Pengaruh Price Perception, Store Atmosphere dan Product Diversity terhadap Purchase Decision Produk Starbucks Coffee. Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS). Vol 3, No 4, Mei 2022, Hal 747?753

Published

2022-07-11

How to Cite

Kurniawan, P., Ali Jufri, Santika Gumilang, & Tedi Kustandi. (2022). PURCHASE DECISION: THE ROLE OF STORE ATMOSPHERE AND PRODUCT QUALITY. Dinasti International Journal of Management Science, 3(6), 1096–1105. https://doi.org/10.31933/dijms.v3i6.1309