INFLUENCE OF CASHBACK PROMOTION, E-SERVICE QUALITY, CUSTOMER SATISFACTION ON RE-USE INTEREST

Niknik Ahmad Munawar; M. Rizky Mahaputra

doi:10.31933/dijms.v3i4.1158

Authors

Niknik Ahmad Munawar Doctor of philosophy, Faculty of Business, Economics and Social Development, Universitas Malaysia Terengganu, Malaysia
M. Rizky Mahaputra Universitas Mercu Buana, Jakarta, Indonesia

DOI:

https://doi.org/10.31933/dijms.v3i4.1158

Keywords:

Reuse, Customer Satisfaction, Cashback Promotion, E-Service Quality

Abstract

Previous research is important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the reuse interest model through customer satisfaction during the covid-19 pandemic through the promotion of cashback and e-service quality. A Marketing Management Literature Study. The results of this research library are that: 1) cashback promotion has an effect on re-use interest; 2) e-service quality has an effect on interest in reuse; 3) customer satisfaction has an effect on interest in reuse.

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