INFLUENCE OF CASHBACK PROMOTION, E-SERVICE QUALITY, CUSTOMER SATISFACTION ON RE-USE INTEREST
DOI:
https://doi.org/10.31933/dijms.v3i4.1158Keywords:
Reuse, Customer Satisfaction, Cashback Promotion, E-Service QualityAbstract
Previous research is important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the reuse interest model through customer satisfaction during the covid-19 pandemic through the promotion of cashback and e-service quality. A Marketing Management Literature Study. The results of this research library are that: 1) cashback promotion has an effect on re-use interest; 2) e-service quality has an effect on interest in reuse; 3) customer satisfaction has an effect on interest in reuse.
References
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Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
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Lupiyoadi, R. (2014). Manajemen Pemasaran Jasa (3rd ed.). Salemba Empat.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mbango, P. (2018). Examining the Effects of Customer Satisfaction On Commitment and Repurchase Intentions of Branded Products. Cogent Social Sciences, 4, 1521056.
Mudiantono, & Andhike, D. (2019). Factors Influencing Customer’s Repurchase Intention of Go-Jek in Semarang, Indonesia. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(4), 458–472.
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Prabowo, A. J., & Sitio, A. (2020). The Impact of Brand Image, Sales Promotion, Service Quality Towards Customer Satisfaction And Its Implications On Customer Loyalty At X Department Store Kota Kasablanka Jakarta. Dinasti International Journal of Education Management and Social Science, 2(2), 267–278.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go-Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management.
Rizan, M., Bakar, K. A., & Saidani, B. (2015). The Relationship Between Customer Satisfaction And Security Toward Trust And Its Impact On Repurchase Intention (Survey On Customer Of Elevenia Online Website). Jurnal Riset Manajemen Sains Indonesia (JRMSI), 6(2), 599–617.
Roushdy, A. S., & Ali, G. (2017). The Impact of Customers Engagement on Repurchase Intention: A Mediating Role of Customers Satisfaction: The Case of Takaful Insurance Industry. Scientific Journal for Economic & Commerce, 47(3), 569–602.
San, N. E. E., & Aryupong, M. (2020). Effects of Sales Promotional Tools on Product Quality, Brand Image, and Customer Satisfaction The Application of Inverted U-Shaped Theory. Business Review Journal, 12(1), 84–103.
Sari, D. A. T., & Giantari, I. G. A. K. (2020). Role of Consumer Satisfaction in Mediating Effect of Product Quality on Repurchase Intention. International Research Journal of Management, IT & Social Sciences, 7(1), 217–226.
Schiffman, L. G., & Kanuk, L. L. (2013). Consumer Behavior (8th ed.). Prentice-Hall.
Setyadi, D. A. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Thamrin, A., & Francis, T. (2013). Manajemen Pemasaran. Rajawali Pers.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Tjiptono, F. (2015). Strategi Pemasaran (4th ed.). Penerbit Andi.
Ubeja, S. (2014). A Study of Sales Promotion Mix on Customer Satisfaction With Reference to Shopping Malls in Indore. Global Journal of Finance and Management, 6(3), 245–252.
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2013). Service Marketing: Integrating Cutomer Focus Across The Firm (6th ed.). McGraw-Hill Companies.
Zulganef, Riyanto, M., Aryatri, R., Cahyani, C., & Fahera, M. F. (2020). The Impact of Online Sales Promotion And E-Service Quality On The Repurchase Intention of Shopee Customers (A Case Study On Buyers At Shopee Marketplace). PJAEE, 17(10), 3922–3932.
Ajzen, I. (2006). Attitudes, Personality, and Behavior (2nd ed.). Open University Press.
Al-dweeri, R. M., Obeidat, Z. M., Al-dwiry, M. A., Alshurideh, M. T., & Alhorani, A. M. (2017). The Impact of E-Service Quality and E-Loyalty on Online Shopping: Moderating Effect of E-Satisfaction and E-Trust. International Journal of Marketing Studies, 9(2), 92–103.
Al-Hawary, S. I. S., & Al-Smeran, W. F. (2017). Impact of Electronic Service Quality on Customers Satisfaction of Islamic Banks in Jordan. International Journal of Academic Research in Accounting, Finance and Management Sciences, 7(1), 170–188.
Ali, H., & Limakrisna, N. (2013). Metodologi Penelitian (Petunjuk Praktis untuk Pemecahan Masalah Bisnis, Penyusunan Skripsi, Tesis, dan Disertasi) (1st ed.). Deepublish.
Ali, Hapzi, Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, Hapzi, Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, Hapzi, & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, Hapzi, Narulita, E., & Nurmahdi, A. (2018). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Ashraf, S., Ilyas, R., Imtiaz, M., & Ahmad, S. (2018). Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Pakistan. International Journal of Academic Research in Business and Social Sciences, 8(2), 452–474.
Binsar, J., Pangaribuan, M., & Ali, H. (2018). Influence Service Quality, Customer Relationship and Customer Satisfaction to Customer Loyalty: Case Study in Individual Customer PT. Prudential in 2016. Saudi Journal of Business and Management Studies (SJBMS. https://doi.org/10.21276/sjbms.2018.3.4.7
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Cipto, H., & Erdiansyah, R. (2020). The Effect of Sales Promotion, Service Quality, Perceived Value on Repurchase (Case Study of Original Levis Store in Jakarta). Advances in Social Science, Education and Humanities Research, 478.
Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). McGraw-Hill.
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Djojo, A., & Ali, H. (2012). Information technology service performance and client’s relationship to increase banking image and its influence on deposits customer banks loyalty (A survey of Banking in Jambi). In Archives Des Sciences.
Fiona, D. R., & Hidayat, W. (2020). Pengaruh Promosi Penjualan dan E-Service Quality terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan (Studi pada pelanggan Gopay di Jabodetabek). Jurnal Ilmu Administrasi Bisnis, 9(1), 333–341.
Hairiyah, S., & Ali, H. (2017). Customer Decision Analysis in Taking Multipurpose Loan?: Promotions , Locations and Credit Procedures ( A Case of the Bank " PQR Jakarta "). Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.3.6
Kotler, P., & Armstrong, G. (2014). Principle Of Marketing (15th ed.). Pearson Prentice Hall.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Global Edition Pearson Education Inc.
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
Lupiyoadi, R. (2014). Manajemen Pemasaran Jasa (3rd ed.). Salemba Empat.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mbango, P. (2018). Examining the Effects of Customer Satisfaction On Commitment and Repurchase Intentions of Branded Products. Cogent Social Sciences, 4, 1521056.
Mudiantono, & Andhike, D. (2019). Factors Influencing Customer’s Repurchase Intention of Go-Jek in Semarang, Indonesia. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(4), 458–472.
Novansa, H., & Ali, H. (1926). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Paul, P. J., & Olson, J. C. (2014). Consumer Behaviour: Perilaku Konsumen dan Strategi Pemasaran. Erlangga.
Prabowo, A. J., & Sitio, A. (2020). The Impact of Brand Image, Sales Promotion, Service Quality Towards Customer Satisfaction And Its Implications On Customer Loyalty At X Department Store Kota Kasablanka Jakarta. Dinasti International Journal of Education Management and Social Science, 2(2), 267–278.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go-Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management.
Rizan, M., Bakar, K. A., & Saidani, B. (2015). The Relationship Between Customer Satisfaction And Security Toward Trust And Its Impact On Repurchase Intention (Survey On Customer Of Elevenia Online Website). Jurnal Riset Manajemen Sains Indonesia (JRMSI), 6(2), 599–617.
Roushdy, A. S., & Ali, G. (2017). The Impact of Customers Engagement on Repurchase Intention: A Mediating Role of Customers Satisfaction: The Case of Takaful Insurance Industry. Scientific Journal for Economic & Commerce, 47(3), 569–602.
San, N. E. E., & Aryupong, M. (2020). Effects of Sales Promotional Tools on Product Quality, Brand Image, and Customer Satisfaction The Application of Inverted U-Shaped Theory. Business Review Journal, 12(1), 84–103.
Sari, D. A. T., & Giantari, I. G. A. K. (2020). Role of Consumer Satisfaction in Mediating Effect of Product Quality on Repurchase Intention. International Research Journal of Management, IT & Social Sciences, 7(1), 217–226.
Schiffman, L. G., & Kanuk, L. L. (2013). Consumer Behavior (8th ed.). Prentice-Hall.
Setyadi, D. A. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Thamrin, A., & Francis, T. (2013). Manajemen Pemasaran. Rajawali Pers.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Tjiptono, F. (2015). Strategi Pemasaran (4th ed.). Penerbit Andi.
Ubeja, S. (2014). A Study of Sales Promotion Mix on Customer Satisfaction With Reference to Shopping Malls in Indore. Global Journal of Finance and Management, 6(3), 245–252.
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2013). Service Marketing: Integrating Cutomer Focus Across The Firm (6th ed.). McGraw-Hill Companies.
Zulganef, Riyanto, M., Aryatri, R., Cahyani, C., & Fahera, M. F. (2020). The Impact of Online Sales Promotion And E-Service Quality On The Repurchase Intention of Shopee Customers (A Case Study On Buyers At Shopee Marketplace). PJAEE, 17(10), 3922–3932.
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Published
2022-03-29
How to Cite
Ahmad Munawar, N., & M. Rizky Mahaputra. (2022). INFLUENCE OF CASHBACK PROMOTION, E-SERVICE QUALITY, CUSTOMER SATISFACTION ON RE-USE INTEREST. Dinasti International Journal of Management Science, 3(4), 742–751. https://doi.org/10.31933/dijms.v3i4.1158
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