ANALYSIS EFFECT OF PRICE, SERVICE QUALITY AND MARKETING RELATIONSHIP ON REPURCHASING INTEREST WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN CV. BEKASI UNGGAS

Authors

  • Ardy Kristianto Universitas Bhayangkara Jakarta Raya
  • Ni Nyoman Sawitri Universitas Bhayangkara Jakarta Raya
  • Raden Achmad Harianto Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.31933/dijms.v3i3.1094

Keywords:

Price, Service Quality, Marketing Relationship, Customer Satisfaction, Repurchase Intention

Abstract

The research aims to determine the effect of price, service quality and marketing relationship on repurchase intention with customer satisfaction as an intervening variable at CV. Bekasi Unggas. The type of research used is quantitative research. The data presented in this research was obtained through a questionnaire given to 53 respondents who as a customer at CV. Bekasi Unggas. Research design used is hypothesis testing using the structural equation model (SEM) – Smart PLS version 3.3.3. Results from this research show that: (1) There is a direct effect of price, marketing relationship and consumer satisfaction on repurchase intention, (2) There is no evidence of a direct effect of service quality on repurchase intention, (3) There is an indirect effect price, service quality and marketing relationship on repurchase intention through customer satisfaction.

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Published

2022-01-15

How to Cite

Kristianto, A. ., Sawitri, N. N. ., & Achmad Harianto, R. . (2022). ANALYSIS EFFECT OF PRICE, SERVICE QUALITY AND MARKETING RELATIONSHIP ON REPURCHASING INTEREST WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN CV. BEKASI UNGGAS. Dinasti International Journal of Management Science, 3(3), 488–498. https://doi.org/10.31933/dijms.v3i3.1094

Issue

Vol. 3 No. 3 (2022): Dinasti International Journal of Management Science (January - February 2022)

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Articles

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