EFFECT OF HALAL LABELS, BRANDS, AND PRICES ON OVER THE COUNTER DRUGS PURCHASE DECISION IN WEST JAVA PROVINCE DURING COVID-19
DOI:
https://doi.org/10.31933/dijms.v3i3.1038Keywords:
Halal Label, Brand, Price, Over-the-counter drug, West Java, Covid-19Abstract
This study aims to determine whether the halal label, brand, and price variables affect consumers' decision to purchase over-the-counter drugs in the province of West Java during the covid-19 pandemic. The research sample amounted to 200 people. Sampling used a survey method with a data collection tool in the form of a questionnaire through a google form, measured using a Likert scale. The questionnaire was tested using validity and reliability tests. From the results of research with descriptive analysis, regression analysis prerequisite test, multiple linear regression test, and hypothesis testing using the SPSS version 25 program, it is known that there is a significant influence of independent variables halal label, brand, and price on the dependent variable purchasing decisions of over-the-counter drugs in West Java province during the covid-19 pandemic.
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Alma, Burchari. (2014). Marketing Management and Service Marketing. Bandung: Alphabeta.
Arikunto, Suharsimi. (2010). Research Management. Jakarta: Rineka Cipta
Augusty, Ferdinand. (2006). Management Research Methods. Semarang: Diponegoro University Publishing Agency
Dadhich, Abhishek and Kapaldeep Dixit. (2017). Consumer Selection and Buying Behavior Towards Over The Counter (OTC) Medicine in Jaipur City. Journal of Management Science and Technology 4, No.2 P: 73-82
Ghozali, Imam. (2018). Application of Multivariate Analysis with SPSS 25 Program. Ed. 9. Semarang: Undip Publishing Agency
Indonesian Central Bureau of Statistics. (2020). Indonesian Statistics. Jakarta: BPS Republic of Indonesia
Indonesian Ulama Council Section of Halal Product Facilities and Infrastructure Project, Directorate General of Islamic Community Guidance and Hajj Organisation. (2003). Frequently Asked Questions About Halal Products. Jakarta: Ministry of Religion
Industry Updates. (2016). Pharmaceutical Industry. Volume 22. Ed. November. Jakarta: Bank Mandiri
Kawaguchi-Suzuki, Marina et al. (2019). Cultural Sensitivity and Global Pharmacy Engagement in Asia: India, Indonesia, Malaysia, Philippines, and Vietnam. American Journal of Pharmaceutical Education. P.651-64.
Kohli, Erol & Allison Buller. (2013). Factors Influencing Consumer Purchasing Patterns of Generic Versus Brand Name Over-The-Counter Drugs. Southern Medical Journal. Vol.106, No.2. P:155-60
Kotler, P. (2000). Marketing Management: Millennium Edition. Jakarta: Pearson Education Asia, Pte, Ltd. and PT Prehallindo
Kotler, P. & Gerry Armstrong. (2008). Marketing Principles. Jakarta: Erlangga.
Kotler, P & Kevin Lane Keller. (2012). Marketing Management. 14th ed. New Jersey: Pearson Prentice Hall, Inc
Miri, S.M., Roozbeh, F., Omranirad, A., Alavian, S.M. (2020). Panic of buying toilet papers: a historical memory or a horrible truth? Systematic review of gastrointestinal manifestations of COVID-19. Hepat. Mon. 20 (3)
Nitisusastro, Mulyadi. (2013). Consumer Behavior in Entrepreneurial Perspective. Bandung: Alphabeta
Rafiqa, Indriyani. (2012). Analysis of Factors Affecting Consumers in the Decision Making Process to Purchase Over-the-counter Drugs (Case Study of Consumers in Jakarta). Depok: University of Indonesia
Republic of Indonesia. (2009). Law No. 36 of 2009 concerning Health. Jakarta: RI
_______________. (2014). RI Law Number 33 of 2014 concerning Halal Product Guarantee. Jakarta: RI
_______________. (2019). Government Regulation No. 31 of 2019 concerning Implementing Regulations of Law No. 33 of 2014. Jakarta: RI
_______________. (2020).Indonesia Health Profile 2019. Jakarta: Ministry of Health RI
Ritonga, Rahman. (2001). Encyclopedia of Islamic Law. Fifth Printing. Jakarta: Ichtiar Van Hoeve
Rizal, Fenny Silviana, et al. (2019). Consumer Decision Factors in Choosing Over-the-counter Drugs in DKI Jakarta Province. School of Business and Economics Prasetiya Mulya University. Indonesia Business Review. Vol.02, No.1. P.43-64
Rusmita, Sylva Alif et al. (2021). Islamic Economic Student's Knowledge and Attitude Toward Halal Pharmacy Products in East Java, Indonesia.Al-Uqud: Journal of Islamic Economics. Vol. 5 Issue 1, January 2021. P.1-15
Sadeeqa, Saleha et al. (2013). Knowledge, Attitude and Perception Regrading Halal Pharmaceuticals among General Public in Malaysia. International Journal of Public Health Science (IJPHS).Vol.2, No.4, December 2013, P. 143-50
Sampurno. (2011). Pharmaceutical Marketing Management. Yogyakarta: Gadjah Mada University Press
Severo, E. A., De Guimarães, J. C. F., & Dellarmelin, M. L. (2021). Impact of the COVID-19 pandemic on environmental awareness, sustainable consumption and social responsibility: Evidence from generations in Brazil and Portugal. Journal of Cleaner Production, 286(xxxx). https://doi.org/10.1016/j.jclepro.2020.124947
Somad and Priansa. (2014). Communication Management Develop Customer Oriented Business. Bandung: Alphabeta
Swasla, Basu and T Hani Handoko. (2000). Marketing Management Analysis and Consumer Behavior. Yogyakarta:Bhakti Profesindo
Phoniex Library Team. (2012). Complete Dictionary of Indonesian New Edition. 6th Printing. Jakarta: Media Pustaka Phoenix
West Java Statistics Agency. (2020). West Java Province in Figures. Taken from the Central Bureau of Statistics of West Java:https://jabar.bps.go.id
Widodo, R. (2004). Family Guide to Choosing and Using Medication. Yogyakarta: Discourse Creation
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Published
2022-01-15
How to Cite
Ismail, M. I., Sova, M., & Limakrisna, N. (2022). EFFECT OF HALAL LABELS, BRANDS, AND PRICES ON OVER THE COUNTER DRUGS PURCHASE DECISION IN WEST JAVA PROVINCE DURING COVID-19. Dinasti International Journal of Management Science, 3(3), 508–524. https://doi.org/10.31933/dijms.v3i3.1038
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