THE IMPORTANCE OF PRODUCT QUALITY, PRICE CONSCIOUSNESS, CUSTOMER VALUE AND BRAND IMAGE TOWARDS PT SOPHIE PARIS INDONESIA’S REPURCHASE INTEREST WHICH INTERVENED BY ATTITUDE VARIABLES
DOI:
https://doi.org/10.31933/dijms.v3i2.1009Keywords:
Product quality, price consciousness, customer value, brand image, attitude and repurchase interest.Abstract
This research has purposes to explore the effects caused by product quality, price consciousness, customer value, brand image towards repurchase intention to PT Sophie Paris Indonesia products which are mediated by attitude variable. This research form used a quantitative method with the type of research included in causal research. The research population is consumers who have purchased Sophie Paris products in DKI Jakarta. The sampling technique used purposive with a total sample of 240 people. Data collection techniques by surveys through questionnaires and SEM method analyzed which processed by the SmartPLS 3.0 application. The findings viewed that partially product quality, price consciousness, customer value and brand image had a positive and significant involvement in attitudes towards the brand, which also affected the repurchase intention of Sophie Paris products. The variable that has the strongest impact is price consciousness on brand attitudes so that this highly affects the repurchase interest towards Sophie Paris products.
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Wei, Y. P., & Huang, S. H. (2017). Food traceability system as elevating good corporate social responsibility for fast-food restaurants. Cogent Business & Management, 4(1), 1290891.
Wijaya, D., & Permana, D. The Affection caused by Store Image, Product Quality and Customer Relationship Management towards Brand Image and Its Implication on In-Lite LED Lighting Partnership Decisions in Jakarta). International Journal of Innovative Science and Research Technology, 6(8), 132-138.
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Beneke, J., Flynn, R., Greig, T., & Mukaiwa, M. (2013). The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise. Journal of Product & Brand Management, 22(3), 90-102.
Bu, X., Nguyen, H. V., Chou, T. P., & Chen, C. P. (2020). A comprehensive model of consumers’ perceptions, attitudes and behavioral intention toward organic tea: Evidence from an emerging economy. Sustainability, 12(16), 6619.
Chang, Y. W., Hsu, P. Y., & Yang, Q. M. (2018). Integration of online and offline channels: a view of O2O commerce. Internet Research. 28(4), 926-945.
eMarketer. (2021). Retail e-commerce sales worldwide from 2014 to 2024. Viewed 2021, 6 June. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
Fast Retailing. (2021). Sales of major apparel manufacturers and retailers worldwide in 2020. Viewed 2021, 6 June. https://www.statista.com/statistics/242114/sales-of-the-leading-10-apparel-retailers-worldwide
Ferreira, A. G., & Coelho, F. J. (2015). Product involvement, price perceptions, and brand loyalty. Journal of Product & Brand Management, 24(4), 349-364.
Gunawan, H., & Prasetyo, J. H. (2020). The Influence of Service Quality towards the Customer Satisfaction of XYZ Bank at Gajah Mada Branch Office in West Jakarta. International Journal of Innovative Science and Research Technology, 5(3), 160-164.
iPrice. (2021). Most popular e-commerce sites for fashion in Indonesia as of 1st quarter 2021, by monthly web visits (in 1,000 clicks). Viewed 2021, 6 June. https://www.statista.com/statistics/1012489/indonesia-leading-b2c-ecommerce-sites-fashion
Jung, H. J., Choi, Y. J., & Oh, K. W. (2020). Influencing factors of Chinese consumers’ purchase intention to sustainable apparel products: Exploring consumer “attitude–behavioral intention” gap. Sustainability, 12(5), 1770.
Kato, T., & Tsuda, K. (2018). A management method of the corporate brand image based on customers’ perception. Procedia Computer Science, 126, 1368-1377.
Koksal, M. H. (2016). The intentions of Lebanese consumers to adopt mobile banking. International Journal of Bank Marketing, 34(3), 327-346.
Konuk, F. A. (2015). The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods. British Food Journal, 117(2), 793-804.
Lee, E. B., Lee, S. G., & Yang, C. G. (2017). The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising. Industrial Management & Data Systems, 117(6), 1011-1036.
Lin, M. L., Yang, J., & Wan, C. (2015). Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image. Tourism and Hospitality Research, 15(3), 193-205.
Lin, Y., Luo, J., Cai, S., Ma, S., & Rong, K. (2016). Exploring the service quality in the e-commerce context: a triadic view. Industrial Management & Data Systems, 116(3), 388-415.
Mostafa, R. H., & Elseidi, R. I. (2018). Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets. Spanish Journal of Marketing-ESIC, 22(3), 341-361.
Mowen, J. C., & Minor, M. (2012). Perilaku Konsumen, (1st ed.). Jakarta: Erlangga.
Prasetyo, J. H., Prakoso, B. S., Wiharso, G., & Fabrianto, L. (2021). E-commerce: The importance role of customer perceived value in increasing online repurchase intention. Dinasti International Journal of Digital Business Management, 2(6), 955-962.
Prasetyo, J. H., & Riyanto, S. (2019). The Effect of Emotional Intelligence, Learning Interest, and Discipline on Students' Learning Outcomes in SMP Negeri 141 Jakarta. International Journal of Innovative Science and Research Technology, 4(5), 973-980.
Sasmita, J., & Suki, N. M. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal 0f Retail & Distribution Management, 43(3), 276-292.
Simpkin, L., Dibb, S., Ferrell, O. C., & Pride, W. M. (2016). Marketing Concepts and Strategies. Andover: Cengage Learning.
Situmorang, B., Triyadi, T., & Prasetyo, J. H. (2020). The reaction over customer satisfaction through service quality variable at Tennis School in Cilandak Town Square. International Journal of Innovative Science and Research Technology, 5, 1312-1316.
Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R., Mitchell, V. W., & Tabrizi, W. (2019). Marketing: Real people, real decisions. Pearson UK.
Song, H., Wang, J., & Han, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops. International Journal of Hospitality Management, 79, 50-59.
Suprapto, W., Stefany, S., & Ali, S. (2020). Service quality, store image, price consciousness, and repurchase intention on mobile home service. In SHS Web of Conferences (Vol. 76, p. 01056). EDP Sciences.
Wei, Y. P., & Huang, S. H. (2017). Food traceability system as elevating good corporate social responsibility for fast-food restaurants. Cogent Business & Management, 4(1), 1290891.
Wijaya, D., & Permana, D. The Affection caused by Store Image, Product Quality and Customer Relationship Management towards Brand Image and Its Implication on In-Lite LED Lighting Partnership Decisions in Jakarta). International Journal of Innovative Science and Research Technology, 6(8), 132-138.
Xu, C., Peak, D., & Prybutok, V. (2015). A customer value, satisfaction, and loyalty perspective of mobile application recommendations. Decision Support Systems, 79, 171-183.
Yovanda, G., Djamil Mz, M., & Saluy, A. B. (2020). The Reaction over Customer Satisfaction and Its Implications towards Customer Loyalty that viewed from Service Quality, Price and Brand image variables (Case Study of KPPTI Gallery PT. Indosat, Tbk). International Journal of Innovative Science and Research Technology, 5(5), 1138-1148.
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Published
2021-11-24
How to Cite
Solihin, R., & Imaningsih, E. S. (2021). THE IMPORTANCE OF PRODUCT QUALITY, PRICE CONSCIOUSNESS, CUSTOMER VALUE AND BRAND IMAGE TOWARDS PT SOPHIE PARIS INDONESIA’S REPURCHASE INTEREST WHICH INTERVENED BY ATTITUDE VARIABLES. Dinasti International Journal of Management Science, 3(2), 287–300. https://doi.org/10.31933/dijms.v3i2.1009
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