NATION BRANDING THROUGH KNB SCHOLARSHIP AS SOFT POWER DIPLOMACY

Authors

  • Farida Ayu Brilyanti Junior Planner in National Development Planning Agency, Indonesia

DOI:

https://doi.org/10.31933/dijemss.v2i5.850

Keywords:

Indonesia, soft power, nation branding, KNB (Kemitraan Negara Berkembang)

Abstract

This study aims to understand how the Developing Countries Partnership (KNB) Scholarship can be used as soft power and improve nation branding that resulted by internationalization of higher education. Using a descriptive approach and utilizing primary and secondary information and data, this research was also enriched by interviews with KNB Scholarship students. The result of this research is that the KNB Scholarship can spread positive views about Indonesia, relations development between countries, and the Indonesian economy promotion by foreign students in their countries. In addition, there are several issues that need to be addressed jointly by cross-stakeholders so that the KNB Scholarship can provide optimal benefits for students, Indonesia’s universities, students' origin countries, and especially for Indonesia.

References

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Wojciuk, A., Micha?ek, M., & Stormowska, M. 2015. Education as a source and tool of soft power in international relations. European Political Science, 14, 298-317.

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Published

2021-07-08

How to Cite

Brilyanti, F. A. (2021). NATION BRANDING THROUGH KNB SCHOLARSHIP AS SOFT POWER DIPLOMACY. Dinasti International Journal of Education Management And Social Science, 2(5), 756–762. https://doi.org/10.31933/dijemss.v2i5.850

Issue

Vol. 2 No. 5 (2021): Dinasti International Journal of Education Management and Social Science (June - July 2021)

Section

Articles

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