Women’s Experiences in Producing and Communicating Digital Products Using Canva AI on Instagram

Authors

  • Syammas Pinasthika Syarbini Communication Department, BINUS University, Jakarta, Indonesia
  • Irmawan Rahyadi Communication Department, BINUS University, Jakarta, Indonesia
  • Muhammad Aras Communication Department, BINUS University, Jakarta, Indonesia
  • La Mani Communication Department, BINUS University, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijemss.v7i6.6358

Keywords:

Canva AI, Digital Communication, Digital Products, Instagram, Interpretative Phenomenological Analysis

Abstract

Despite the rapid adoption of AI-based design tools, limited research examines how women interpret their interaction with generative AI within digital product production and platform-based communication. Existing studies largely emphasize technological efficiency or algorithmic visibility, leaving underexplored the reflective communicative processes occurring during human–AI collaboration. This study addresses this gap by investigating women’s lived experiences in producing and communicating digital products using Canva AI on Instagram. Using an interpretative phenomenological analysis (IPA) approach, the research involved seven women aged 22–35 who actively use AI-enabled features in Canva. Data were collected through semi-structured in-depth interviews and qualitative analysis of Instagram posts, and analyzed through iterative coding, thematic clustering, and interpretative synthesis. Findings are organized into five themes: Canva AI as a collaborative production tool; authenticity as negotiated curation of AI outputs; creative agency through prompt-writing and modification; visual aesthetics as product identity strategy; and Instagram as a site of visibility negotiation. The study conceptualizes human–AI interaction as dialogic digital communication and highlights AI tools’ potential to expand women’s creative-economic participation while sustaining agency.

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Published

2026-08-04

How to Cite

Syarbini, S. P., Rahyadi, I., Aras, M., & Mani, L. (2026). Women’s Experiences in Producing and Communicating Digital Products Using Canva AI on Instagram. Dinasti International Journal of Education Management and Social Science, 7(6), 4965–4974. https://doi.org/10.38035/dijemss.v7i6.6358

Issue

Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (August - September 2026)

Section

Articles

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Copyright (c) 2026 Syammas Pinasthika Syarbini, Irmawan Rahyadi, Muhammad Aras, La Mani

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