THE EFFECT OF PRICE, QUALITY OF SERVICE, BRAND IMAGE OF INTERNET PRODUCT VSAT IP BROADBAND QUOTA TO ALFAMART CUSTOMER SATISFACTION
DOI:
https://doi.org/10.31933/dijemss.v2i1.605Keywords:
Price, Quality of Service, Brand Image, Customer Satisfaction, Evaluation of PLS - SEM Mode.Abstract
The aim of this research was to determine the effect of Price, Quality of Service and Brand Image on Customer Satisfaction of Alfamart Customer in using VSAT IP Broadband Quota service of PT Telkomsat. Number of respondents in this research is 248 respondents who work in Alfamart retail stores especially Jabodetabek area. The research method uses a questionnaire with SEM (Structural Equation Modelling) data analysis which is described in PLS (Partial Least Square) - SEM Application. The result of this research showed that the Price variable has a positive and significant effect on Customer Satisfaction. Quality of Service variable has a positive and significant effect on Customer Satisfaction. Then the Brand Image variable also has a positive and significant effect on Customer Satisfaction.
References
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Ali, R., Gao, L., Muhammaaad, YR , and Mudassar, H. 2015. “Role of Perceived Value, Customer Expectation, Corporate Image and Perceived Service Quality on the Customer Satisfaction”. Journal of Applied Business Research, Vol.31 (4).
Achmad, F., Supriono, S. 2017. “Pengaruh Persepsi Harga dan Kualitas Layanan terhadap Minat Pembelian Ulang (Survei pada Konsumen Go-ride di Kota Surabaya)”. Jurnal Administrasi Bisnis, Vol.50 (2), pp: 135-141.
Cristo, M., David, P. E., and Frederik G.W. 2017. “The Influence of Price, Service Quality, and Physical Environment on Customer Satisfaction. Case Study Markobar Cafe Mando”. Journal EMBA, Vol.5 (2), pp: 678 - 686.
Darmawan, D., Rahayu, M., and Surjo, H. 2017. “The Effect of Service Quality, Customer Satisfaction and Corporate Image on Customer Loyalty in the banking sector in Indonesia”. IOSR Journal of Business and Management (IOSR-JBM), Vol.19 (11).
Djumarno, Oktavian, S., and Said, D. 2017. “The Effect of Brand Image, Product Quality, and Relationship Marketing on Customer Satisfaction and Loyalty”. International Journal of Business Marketing and Management (IJBMM), Vol.2 (10).
Fitriana, Dewi. 2014. “Pengukuran Kepuasan Kontraktor Terhadap Kinerja Klien Pada Proyek Konstruksi Swasta”. Jurnal Karya Teknik Sipil. Vol. 3 (1).
Iqbal, M. Ali., Yanti, M., and Niken, S. 2018. “Analysis of the Influence of Brand Image and Customer Value on Customer Satisfaction and its Impact on Customer Loyalty”. International Journal of Economics, Business and Management Research, Vol.2 (4).
Jamaluddin, Endang, R. 2017. “Impact of Service Quality and Customer Satisfaction on Customer Loyalty: A Case Study in a Private Hospital in Indonesia”. IOSR Journal of Business and Management (IOSR-JBM), Vol.19 (5).
Paramananda, N. 2018. “The Impact of Price Perception and Brand Image on Customer Satisfaction and Repurchase Intention”. International Journal of Economics, Commerce and Management, Vol.VI, (10).
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Published
2020-11-18
How to Cite
Subekhi, I., & Hadibrata, B. (2020). THE EFFECT OF PRICE, QUALITY OF SERVICE, BRAND IMAGE OF INTERNET PRODUCT VSAT IP BROADBAND QUOTA TO ALFAMART CUSTOMER SATISFACTION. Dinasti International Journal of Education Management And Social Science, 2(1), 162–171. https://doi.org/10.31933/dijemss.v2i1.605
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