TOURISM EQUATION: CULTURAL TOURISM MARKETING STRATEGY BADUY TRIBE IN LEBAK DISTRICT
DOI:
https://doi.org/10.31933/dijemss.v2i1.600Keywords:
Baduy Tribe, cultural tourism, tourism marketing strategy, tourism equationAbstract
Baduy Tribe Village is one of the famous tourist destinations in the Lebak Regency. As a major tourist destination, the number of tourists visiting the Baduy Tribe Village is still far from expectations. That is because the tourism marketing strategy is still not optimal by the Regional Government of Lebak Regency. This research uses a qualitative method approach by utilizing the literature review and previous experience. One alternative strategy is through the creation of a Tourism Equation that utilizes tourist attractions visited by many tourists, such as Sawarna Beach tourism or other tourist attractions in other areas. The storefront of tourism can trigger public interest to further visit the Baduy Tribe Village. The results of this paper are expected to be used as an alternative that can be tried by the Regional Government of the Regency of Lebak to improve tourism development in the Regency of Lebak.
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Peraturan Bupati Nomor 42 Tahun 2016 tentang Kedudukan, Susunan Organisasi Tugas dan Fungsi serta Tata Kerja Dinas Pariwisata Kabupaten Lebak
Peraturan Daerah (Perda) Nomor 32 Tahun 2001 tentang Perlindungan Hak Ulayat Masyarakat Baduy
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Saladin, Dj. 2013. Manajemen Pemasaran Analisis, Perencanaan, Pelaksanaan dan Pengendalian. Edisi Ketiga. Bandung : CV. Linda Karya
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Sutopo, A. 2010. Terampil Mengolah Data Kualitatif dengan NVIVO. Jakarta: Gramedia Pustaka Utama
Warmayana, I.G.A.K. 2018. “Pemanfaatan digital marketing dalam promosi pariwisata pada era industri 4.0”. Jurnal Pariwisata Budaya. Vol. 3 (2), pp: 81-92.
Buhalis, D. dan Amaranggana, A. 2015. “Smart tourism destinations enhancing tourism experience through personalisation of services”. In Tussyadiah, I dan Inversini, A. (eds.), Information and Communication Technologies in Tourism 2015. DOI 10.1007/978-3-319-14343-9_28, pp: 377-389
Dinas Pariwisata Kabupaten Lebak. 2019. Foto-Galeri: Perkambungan Suku Baduy. https://dispar.lebakkab.go.id/galeri/kanal/baduy.html. [4 April 2020]
Dunning, J.H. 2015. “The eclectic paradigm of international production: a restatement and some possible extensions”. In Cantwell, J. (eds) The Eclectic Paradigm. London: Palgrave Macmillan. DOI 10.1007/978-1-137-54471-1_3.
Faruq, Moch. A. dan Usman, I. 2014. “Penyusunan strategi bisnis dan strategi operasi usaha kecil dan menengah pada perusahaan konveksi Scissors di Surabaya”. Jurnal Manajemen Teori dan Terapan. Vol. 7 (3), pp: 173-198
Fikri, H. 2017. “Inovasi Pemerintahan Kabupaten Banyuwangi melalui city branding ‘The Sunrise Of Java’ sebagai strategi pemasaran pariwisata”. ARISTO. http://journal.umpo.ac.id/index.php/aristo/[email protected]. [2 April 2020]
Hitt, M. 2011. Strategic Manajement: Competitiveness and Globalization. Edisi Bahasa Indonesia. Jakarta: Salemba Empat
Khairo, R., Permadi, L.A., dan Sakti, D.P.B. 2019. “Analisis strategi pemasaran pariwisata di Desa Ketapang Raya Kecamatan Keruak, Lombok Timur”. Jurnal Riset Manajemen (RJM). Vol. 19 (1), pp: 8-19
Kotler, P. dan Keller, K.L. 2013. Manajemen Pemasaran. Edisi 13. Jilid 1 dan 2. Translate: Bob Sabran. Jakarta: Erlangga
Liu, C.H.S. dan Chou, S.F. 2016. “Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation”. Tourism Management. Vol. 54, pp: 298–308.
Moutinho, L. and Meidan, A. 1989. “Bank Customers’ perceptions, innovations and new technology”. International Journal of Bank Marketing. Vol. 7 (2), pp. 22-27.
Mowforth, M. dan Munt, I. 2015. Tourism and Sustainability: Development, Globalisation and Tourism in The Third World. Fourth Edition. London: Routledge
Mtapuri, O. dan Giampiccoli, A. 2016. “Towards a comprehensive model of community- based tourism development”. South African Geographical Journal. Vol. 98 (1), pp: 154-168
Peraturan Bupati Nomor 42 Tahun 2016 tentang Kedudukan, Susunan Organisasi Tugas dan Fungsi serta Tata Kerja Dinas Pariwisata Kabupaten Lebak
Peraturan Daerah (Perda) Nomor 32 Tahun 2001 tentang Perlindungan Hak Ulayat Masyarakat Baduy
Puspawati, D.P.H. dan Ristanto. 2018. “Strategi promosi digital untuk pengembangan pariwisata Kota Magelang”. Vol. 1 (2), pp: 1-20.
Saladin, Dj. 2013. Manajemen Pemasaran Analisis, Perencanaan, Pelaksanaan dan Pengendalian. Edisi Ketiga. Bandung : CV. Linda Karya
Sudarmawan, N.W. dan Prasetia, A.R. 2019. “Pengenalan objek wisata alam Kabupaten Lebak melalui strategi komunikasi berbasis media digital”. Prosiding COMNEWS. pp: 346-357
Sutopo, A. 2010. Terampil Mengolah Data Kualitatif dengan NVIVO. Jakarta: Gramedia Pustaka Utama
Warmayana, I.G.A.K. 2018. “Pemanfaatan digital marketing dalam promosi pariwisata pada era industri 4.0”. Jurnal Pariwisata Budaya. Vol. 3 (2), pp: 81-92.
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Published
2020-11-17
How to Cite
Prasetiawan, E., Permana, D., & Nugroho, A. (2020). TOURISM EQUATION: CULTURAL TOURISM MARKETING STRATEGY BADUY TRIBE IN LEBAK DISTRICT. Dinasti International Journal of Education Management And Social Science, 2(1), 96–105. https://doi.org/10.31933/dijemss.v2i1.600
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