THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES
DOI:
https://doi.org/10.31933/dijemss.v2i1.557Keywords:
Entrepreneurship Orientation, Marketing Capability, Market Orientation, Technological Innovation, Competitive AdvantageAbstract
The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.References
Adiputra, IPP, and K. Mandala. 2017. The Effect of Competence and Capability on Competitive Advantage and Company Performance. E-Journal of Management of Udayana University Vol. 6 (No.11).
Anjaningrum, WD, and AP Sidi. 2018a. Creativity and Creative Industry Product Innovation. Conference on Innovation and Application of Science and Technology (CIASTECH 2018).
———. 2018b. The Influence of Market Orientation, Innovation, and Product Creativity on the Performance of Creative Industries to Achieve Competitive Advantage (Studies on Creative Industries which are incorporated in Malang Creative Fusion). Asian Journal of Business and Economics Vol. 12 (No.2).
Anwar, A. 2020. Faisal Basri's Analysis of Indonesia's Competitiveness Dropped by 5 Ranks. Ekonomi.bisnis.com 2019 [cited 06 June 2020]. Available fromhttps://ekonomi.bisnis.com/read/20191010/9/1157562/anal-faisal-basri-soal-daya-saing-indonesia-turun-5-per Rank.
Arbawa, DL, and P. Wardoyo. 2018. Competitive Advantage: Affects Marketing Performance (Study on Food and Beverage MSMEs in Kendal Regency). Journal of Economics and Business Research, University of Semarang Vol 11 (No. 1).
Arief, M. 2013. The Effect of Entrepreneurial Orientation on the Firm Performance through Strategic Flexibility: A Study on the SMEs Cluster in Malang. Journal of Management Research Vol. 5 (No.3).
Ariyanti, F. 2018. Trade Minister Rachmat Gobel Will Stop Importing Batik from China. Liputan 6 2015 [cited 25 April 2018 2018]. Available fromhttps://www.liputan6.com/bisnis/read/2212567/mendag-rachmat-gobel-bakal-stop- import-batik-dari-china.
Arnould, EJ, and CJ Thompson. 2005. Consumer Culture Theory (CCT): Twenty Years of Research. JOURNAL OF CONSUMER RESEARCH, Inc 31: 868-882.
Aryana, IN, IM Wardana, and NNK Yasa. 2017. Building Competitive Advantage through Information System Performance and Customer Intimacy in Improving Marketing Performance (Study in the Hospitality Industry in Bali). E-Journal of Economics and Business, Udayana University Vol. 6 (No. 4).
Astuti, DD 2016. Analysis of the Influence of Entrepreneurship Orientation and Knowledge Competence on Capabilities to Improve Marketing Performance (Empirical Study on the Apparel Industry in Rogojampi City, Banyuwangi Regency). National Seminar Proceedings.
Barney, JB 1991. Firm resources and sustained competitive advantage. Journal of Management 17 (1): 99-120.
Barney, JB, and DN Clark. 2007. Resource-Based Theory Creating and Sustaining Competitive Advantage. New York: Oxford University Press.
Best, RJ 2013. Market-Based Management Strategies for Growing Customer Value and Profitability Sixth Edition: Pearson Education, Inc.
Brahmanthara, KA, and NNK Yasa. 2017. The Role of Competitive Advantage Mediates Product Innovation on Marketing Performance. Proceedings of the AIMI National Seminar.
Brem, A., M. Maier, and C. Wimschneider. 2016. Competitive advantage through innovation: the case of Nespresso. Emerald insight Vol. 19 (No.1).
Budiarti, E., Ujianto, and T. Suryani. 2018. Effect of Customer Relationship Management, Marketing Mix, Service Quality, Entrepreneurs Orientation to Competitive Advantages, and Its Impact on Marketing Performance at Public Market. Archives of Business Research Vol. 6 (No. 8): 51-60.
Covin, JG, and GT Lumpkin. 2011. Entrepreneurial Orientation Theory and Research: Reflections on a Needed Construct. Entrepreneurship Theory and Practice Vol. 35 (No. 5).
Covin, JG, and DP Slevin. 1989. Strategic Management Of Small Firms In Hostile And Benign E. Strategic Management Journal 10 (1): 75.
David, FR 2012. Strategic Management Concepts. 12th ed. Jakarta: Four Salemba.
Dewi, NMP, and NW Ekawati. 2017. The Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance. E-Journal of Management of Udayana University Vol. 6 (No.9).
Djodjobo, CV, and HN Tawas. 2014. The Influence of Entrepreneurship Orientation, Product Innovation, and Competitive Advantage on Marketing Performance of Yellow Rice Business in Manado City. EMBA Journal Vol. 2 (No.3).
Donny Ermawan T., MDS 2017. The Influence of Globalization on the Existence of Regional Culture in Indonesia. Research Journal of Lemhannas RI.
Farhas, RJ, Samsir, and S. Restuti. 2016. Building Competitive Advantage through Innovation, Knowledge Management fan Market Orientation (Study on Micro Business of Riau's Typical Food Products in Pekanbaru City). Journal of Business Management Tepak Vol. VIII (No.1).
Farida, N. 2016. Determinants of Marketing Performance: Innovation, Market Capabilities, and Marketing Performance Management Dynamics Journal: 56-65.
Ferdinand, A. 2002. Quality of Marketing Strategy: A Preliminary Study. Indonesian Journal of Marketing Science 1 (1): 107-119.
Ferdinand, AT, and LK Fitriani. 2015. Acculturative Iconic Product Attractiveness and Marketing Performance. Journal of Global Strategic Management 2 (9): 15-15.
Ferdinand, PA 2014. Structural Equation Modeling in Management Research Application of Complex Models in Research for Thesis, Thesis, and Doctoral Dissertation. Issue 5 ed. Semarang: BP Undip-Undip Press.
Fitriani, LK 2013. The Effect of Entrepreneurship Orientation and Market Orientation on Product Innovation and Its Impact on Product Competitive Advantage (Research on Batik SMEs in Cirebon Regency). Paper read at the VII National Conference on Management Research, Palembang, Indonesia.
Furadantin, N. 2015. The 3 Pillars of the General Theory of Marketing. Academia edu.
Gama, AP d. 2011. An expanded model of marketing performance. Marketing Intelligence & Planning 29 (7): 643-661.
Garcia, R., and R. Calantone. 2002. A critical look at technological innovation, typology, and innovativeness terminology: a literature review. Journal of Product Innovation Management 19 (2): 110-132.
Ghozali, I., and Fuad. 2014. Structural Equation Modeling Theory, Concepts, and Applications with the LISREL 9.10 Program Semarang: Diponegoro University Publishing Agency.
Grant, RM 1991. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review 3: 114-134.
Guenzi, P., L. Sajtos, and G. Troilo. 2016. The dual mechanism of sales capabilities in influencing organizational performance. Journal of Business Research 69 (9): 3707-3713.
Hair, JF, WC Black, BJ Babin, and RE Anderson. 2010. Multivariate Data Analysis 7th_Edition: Pearson Prentice Hall.
Hajar, S., and PG Sukaatmadja. 2016. The Role of Competitive Advantage Mediates the Effect of Entrepreneurship Orientation on Marketing Performance. E-Journal of Management of Udayana University Vol. 5 (No.10).
Haji, S., R. Arifin, and MK ABS. 2017. The Influence of Entrepreneurship Orientation, Product Innovation, Competitive Advantage on Marketing Performance of Clove Business in Bawean. e-Journal of Management Research Vol. 6 (No.2).
Halim, D. Hadiwidjojo, Solimun, and Djumahir. 2012. Marketing Capability as Mediation The Effect of Market Orientation Learning Orientation and Entrepreneurship Orientation on Marketing Performance (Study on Medium Enterprises in Southeast Sulawesi). Journal of Management Applications (JAM) Vol. 10 (No.3).
Hana, U. 2013. Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness Vol. 5 (Issue 1).
Harrington, D. 2009. Confirmatory Factor Analysis: Oxford University Press.
Hartanty, IT, and A. Ratnawati. 2013. Increasing Marketing Performance through Optimizing Competitive Advantage. ECOBIS Vol. 14 (No.2).
Haryono, T., and S. Marniyati. 2017. The Influence of Market Orientation, Product Innovation, and Product Quality on Business Performance in Creating Competitive Advantage. Journal of Business and Management 17 (no. 2).
Hasan, FSMA, and MMS Almubarak. 2016. Factors influencing women entrepreneurs' performance in SMEs. World Journal of Entrepreneurship, Management, and Sustainable Development 12 (2): 82-101.
Hatta, IH 2015. Market Orientation, Entrepreneurship Orientation, Marketing Capability, and Marketing Performance. Journal of Management Applications (JAM) Vol 13 (No. 4,).
Helia, R., N. Farida, and B. Prabawani. 2015. The Effect of Market Orientation and Entrepreneurship Orientation on Competitive Advantage through Product Innovation as Intermediate Variables (Case Study on IKM Batik in Kampung Batik Laweyan, Solo). Diponegoro Journal Of Social And Political Of Science: Hal. 1-11.
Hendrayati, H., and V. Gaffar. 2016. Innovation and Marketing Performance of Womanpreneur in Fashion Industry in Indonesia. ScienceDirect Elsevier Vol. 219.
Hidayat, S., and Murwatiningsih. 2018. The Effect of Market Orientation and Entrepreneurship on Marketing Performance through Marketing Capabilities at Lanting MSMEs in Kuwarasan District, Kebumen Regency. MANAGEMENT ANALYSIS JOURNAL 7 (1).
Hunt, SD 2001. Commentary - A General Theory of Competition: issues, answers, and an invitation. European Journal of Marketing 35 (5/6): 524-548.
———. 2015. Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. New York USA: Routledge.
Hunt, SD, DB Arnett, and S. Madhavaram. 2006a. The explanatory foundations of relationship marketing theory. Journal of Business & Industrial Marketing 21 (2): 72-87.
———. 2006b. For dynamic relationship marketing theory: a reply to Rese. Journal of Business & Industrial Marketing 21 (2): 92-93.
Hunt, SD, and RM Morgan. 1995. The comparative advantage theory of competition. The Journal of Marketing: 1-15.
Indonesia, KK d. UK d. MR 2019. Performance Report of the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia: Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia.
INDONESIA, L. d. B. 2015a. Business Profile of Micro, Small, and Medium Enterprises (MSMEs) Collaboration between LPPI and BANK INDONESIA 2015: LPPI and BANK INDONESIA.
Indonesia, R. 2008. Law of the Republic of Indonesia Number 20 of 2008 concerning Micro, Small, and Medium Enterprises. In NUMBER 20 the YEAR 2008
———. 2015b. Regulation of the Minister of Trade of the Republic of Indonesia Number 85 / M-DAG / PER / 10/2015 concerning Provisions for the Import of Textiles and Textile Products. In Number 85 / M-DAG / PER / 10/2015.
———. 2017. Regulation of the Minister of Trade of the Republic of Indonesia Number 64 / M-DAG / PER / 8/2017 concerning Amendments to the Regulation of the Minister of Trade Number 85 / M-DAG / PER / 10/2015 concerning Provisions for the Import of Textiles and Textile Products. In Number 64 / M-DAG / PER / 8/2017
Jaworski, BJ, and AK Kohli. 1993. Market Orientation Antecedents and Consequences. Journal of Marketing 57 (3): 53.
Jayaningrum, E., and B. Sanawiri. 2018. The Influence of Market Orientation, Innovation, Entrepreneurship Orientation on Competitive Advantage, and Marketing Performance (Study on Cafe Culinary in Malang City). Journal of Business Administration (JAB) 54 (1).
Julita, and EN Sari. 2015. Porter's Generic Strategy for MSMEs in Facing the ASEAN Economic Community (AEC) (Case Study: On MSMEs in Deli Serdang Regency). Journal of Accounting and Business 1 (2).
Kohli, A., and B. Jaworski. 1990a. Market Orientation: The Contrast, Research Proposition, and Managerial Implication. Journal of Marketing 54, (April): 1-18.
Kohli, AK, and BJ Jaworski. 1990b. Market Orientation: The Construct, Research Propositions, A. Journal of Marketing 54 (2): 1.
Kotler, P., and K. l. Keller. 2016. Marketing Management. USA: Pearson Education, Inc.
Krušinskas, R., and R. Benetyt?. 2015. Management Problems of Investment in Technological Innovation, Using Artificial Neural Network. Procedia - Social and Behavioral Sciences 213: 442-447.
Kusuma, KAN, and NM Rastini. 2017. The Role of Competitive Advantage Mediates the Influence of Entrepreneurship Orientation on Marketing Performance. E-Journal of Management of Udayana University 6 (8).
Ladipo, PKA, AG Rahim, CA Oguntoyibo, and IO Okikiola. 2016. Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small-sized Hotels within Lagos State Metropolis. Academic Journal of Economic Studies 2 (No 4): 98-119.
Latan, H. 2013. Structural Equation Modeling: concepts and applications Using the LSREL 8.8 program Bandung: Alfa Beta Bandung.
Lee, J.-S., and C.-J. Hsieh. 2010. A Research In Relating Entrepreneurship, Marketing Capability, Innovative Capability, And Sustained Competitive Advantage. Journal of Business & Economics Research 8 (9): 12.
Lee, V.-H., L.-Y. Leong, T.-S. Hew, and K.-B. Ooi. 2013. Knowledge management: a key determinant in advancing technological innovation? Journal of Knowledge Management Vol. 17 (No. 6).
Limakrisna, N., and S. Yoserizal. 2016. Determinants of marketing performance: an empirical study at National Commercial Bank in Jakarta Indonesia. Springerplus 5 (1): 1693.
Line, ND, and Y. Wang. 2016. A multi-stakeholder market-oriented approach to destination marketing. Journal of Destination Marketing & Management.
Lumpkin, GT, and GG Dess. 1996a. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review 21 (1): 135-172.
Lumpkin, GT, and GG Dess. 1996b. Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance The Academy of Management Review Vol. 21 (No.1).
Lumpkin, GT, and GG Dess. 2001. Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of the environment and industry life cycle. Journal of Business Venture 16: 429-451.
Mahmud, and A. Anomsari. 2011. Analysis of the Influence of Entrepreneurship Orientation, Management Capability, and Business Strategy in Improving Company Performance (Study on Small and Medium Enterprises in the Barito Business Area, Semarang). National Seminar on Applied Information & Communication Technology 2011 (Semantics 2011) 1 (1).
Manek, D. 2013. Analysis of the Effect of Market Orientation on Marketing Performance at Processing Companies in Semarang City. Indonesian Journal of Marketing Science 12 (2).
Maslucha, N. a., And Sanaji. 2013. The Effect of Market Orientation on Marketing Performance Through Innovation. Journal of Management Science 1 (4).
Mawu, IIP, SL Mandey, and HN Tawas. 2016. Analysis of the Influence of Marketing Knowledge Competencies and Entrepreneurship Orientation on Marketing Capabilities and Marketing Performance. EMBA Journal Vol. 4 (No.3).
Medhika, NGAJ, IGAK Giantari, and NNK Yasa. 2018. The Role of Competitive Excellence in Mediating Market Orientation and Entrepreneurship Orientation with SME Performance INOBIS: Journal of Indonesian Business Innovation and Management Vol 1 (No. 2).
Merakati, I., Rusdarti, and Wahyono. 2017. The Influence of Market Orientation, Innovation, Entrepreneurship Orientation through Competitive Advantage on Marketing Performance. Journal of Economic Education.
Meutia, and T. Ismail. 2012. The Development of Entrepreneurial Social Competence and Business Network to Improve Competitive Advantage and Business Performance of Small Medium-Sized Enterprises: A Case Study of Batik Industry in Indonesia. Procedia - Social and Behavioral Sciences 65: 46-51.
Mulyani, IT, and Mudiantono. 2015. Efforts to Improve Marketing Performance Through Market Orientation and Entrepreneurship Orientation with Innovation as an Intervening Variable (Empirical Study on Micro, Small, and Medium Enterprises in Semarang City). DIPONEGORO JOURNAL OF MANAGEMENT 4 (3).
Napitupulu, EV 2018. Determinants of Competitive Advantage and Its Effect on Brand Equity: A Case in the Cosmetics Industry in Jakarta. COMMUNICATION AND BUSINESS JOURNAL VI (2).
Narimawati, U., and J. Sarwono. 2015. Making a Thesis, Thesis, and Dissertation with Partial Least Square SEM (PLS-SEM). Yogyakarta: Andi.
Narver, JC, and SF Slater. 1990a. The effect of a market orientation on business profitability. The Journal of Marketing: 20-35.
Narver, JC, and SF Slater. 1990b. The Effect of a Market Orientation on Business Profitability. Journal of Marketing 54:20.
Nasution, AA 2014. Marketing Performance Analysis of PT Alfa Scorpii Medan. ACCOUNTING AND BUSINESS RESEARCH JOURNAL 14 (1).
Nazir, M. 2017. Research Methods Jakarta: Ghalia Indonesia.
Ngatindriatun, H. Ikasari, and Zainuri. 2014. Adaptation of an Eco-Friendly Batik Industry Empowerment Model in Central Java to Accelerate and Strengthen Economic Development in the Textile Industry Sector in Indonesia. Proceedings of SNaPP2014 Social, Economic, and Humanities 4 (1).
Ngo, LV, and A. O'Cass. 2012. In search of innovation and customer-related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions. Journal of Product Innovation Management 29 (5): 861-877.
Nurainun, H. and, and Rasyimah. 2008. Analysis of the Batik Industry in Indonesia. Economic Focus (FE) 7 (3).
Nurhaidah, and MI Musa. 2015. The Impact of Globalization on the Life of the Indonesian Nation. JOURNAL OF ASSOCIATIONS 3 (3).
O'Cass, A., and LV Ngo. 2012. Creating superior customer value for B2B firms through supplier firm capabilities. Industrial Marketing Management 41 (1): 125-135.
Okhotan, EA, and D. Dharmayanti. 2015. The Effect of Marketing Capability on Customer Loyalty with Customer Engagement and Competitive Advantage as Intervening Variables at Indosat Ooredoo in Surabaya. Journal of Marketing Strategy Vol. 3 (No.1).
Paulus, AL, and ZK Wardhani. 2018. Competitive advantages of cake and bakery businesses: the role of market orientation, entrepreneurial orientation, and product innovation JURNAL MANAGEMENT Vol 10 (No. 2).
Pelham, AM 1997. Market orientation and performance: the moderating effects of product and customer differentiation. Journal of Business & Industrial Marketing Emerald Insight 12 (5): 276 - 296.
Porter, ME 1991. Towards A Dynamic Theory of Strategy. Strategic Management Journal 12: 95-117.
Porter, ME 1998a. Competitive Advantage: Creating and sustaining superior performance: The Free Press.
———. 1998b. Competitive strategy: techniques for analyzing industries and competitors: with a new introduction. New York: THE FREE PRESS.
Prahalad, CK, and G. Hamel. 1990. Core Competence of Corporation. Harvard Business Review Vol. 68.: pp. 79-91.
Priatin, Y., D. Surya, and I. Suhendra. 2017. The Influence of Market Orientation and Entrepreneurship Orientation on Marketing Performance with Product Innovation as an Intervening Variable (Study on Joint Business Group (KUB) Pottery in Bumi Jaya Village, Ciruas District, Serang Regency, JRBM Tirtayasa Vol. 1 (No. 1).
Prof. Dr. Imam Ghozali, MC, Akt. 2011. Structural Equation Model Concept and application with Amos 22.0 Bayesian SEM Update Program. VI ed. Semarang: Diponegoro University Publishing Agency.
Puspasari, EL, and ST Rahardjo. 2017. The Influence of Entrepreneurship Orientation, Product Innovation, and Partner Support on Competitive Advantage (Studies in the Small and Medium Scale Food and Beverage Industry in Semarang City). DIPONEGORO JOURNAL OF MANAGEMENT 6 (3): 1-8.
Puspitasari, RHU 2015. Market Orientation and Product Innovation as Strategies to Improve Marketing Performance of Jepara Furniture Companies. Proceedings of the 2015 National Seminar on Technology Awakening.
Qureshi, S., and J. Kratzer. 2012. An Investigation of Antecedents and Outcomes of Marketing Capabilities in Entrepreneurial Firms: An Empirical Study of Small Technology-Based Firms in Germany. Journal of Small Business & Entrepreneurship Vol. 24 (No.1).
Rasyidi, MF, and S. Dr. Sudjatno, MS. 2017. The Influence of Entrepreneurship Orientation on Marketing Performance through Competitive Advantage as a Mediation Variable (Study on Fruit Chips MSES in Malang Raya Region). Student Scientific Journal of FEB Universitas Brawijaya 2 (2).
Rauch, A., J. Wiklund, GT Lumpkin, and M. Frese. 2009. Entrepreneurial Orientation and Business Performance: An Assessment of Past Research and Suggestions for the Future. Entrepreneurship Theory and Practice 33 (3): 761-787.
Riyanto, and A. Huraeroh. 2012. Performance Analysis and Technical Efficiency of the Batik Industry in Pekalongan City Before and After the Implementation of ACFTA Journal of Economics and Public Policy Vol 3 (No. 1).
Santos, IL d., And SV Marinho. 2018. Relationship between entrepreneurial orientation, marketing capability, and business performance in retail supermarkets in Santa Catarina (Brazil). Emerald insight.
Santos, JB, and M. Spring. 2015. Are knowledge-intensive business services really co-produced? Overcoming lack of customer participation in KIBS. Industrial Marketing Management 50: 85-96.
Santosa, PDIAD 2016. LISREL 8.7 In Research Data Processing. Yogyakarta: KEPEL PRESS.
Sardjono, A., BA Prastyo, and DG Larasati. 2014. Implementation of Trademark Protection for Batik SME Entrepreneurs in Pekalongan, Solo and Yogyakarta. JOURNAL OF LAW & DEVELOPMENT 44 (4).
Sartika, D. 2015. Organizational Innovation and Organizational Performance: A Case Study at the Center for Research and Education and Training for Apparatus III of the State Administration Institute. Borneo Administrator Journal Vol 11 (No.2).
Sekaran, U. 2017. Research methods for business. Issue 6 ed. Jakarta: Four Salemba.
Setiawan, H. 2012. The Influence of Market Orientation, Technology Orientation, and Product Innovation on Competitive Advantages of Small Scale Songket Businesses in Palembang City. Journal of Business Oration VIII Edition.
Setiawati, E., I. Abdullah, and Lasiyo. 2011. Commodity Development Strategy Studies on Economic Culture among Laweyan batik entrepreneurs. KAWISTARA 1 (3): 213-320.
Setyanti, SWLH, EA Troena, U. Nimran, and M. Rahayu. 2013. Innovation Role in Mediating the Effect of Entrepreneurship Orientation, Management Capabilities, and Knowledge Sharing Toward Business Performance: Study at Batik SMEs in East Java Indonesia. Journal of Business and Management 8 (4): 12.
Setyawati, and H. Abrilia. 2013. The Influence of Entrepreneurship Orientation and Market Orientation on Company Performance through Competitive Advantage and Perceptions of Environmental Uncertainty as Predictions of Moderation Variables (Survey on Trade MSMEs in Kebumen Regency). Journal of Business Focus 12 (02).
Sharma, P., NS Davcik, and KG Pillai. 2016. Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance. Journal of Business Research 69 (12): 5662-5669.
Sharma, RR, TK Nguyen, and D. Crick. 2018. Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability. Journal of International Management.
Shelby, DH 2012. The evolution of resource-advantage theory: Six events, six realizations, six contributions. Journal of Historical Research in Marketing 4 (1): 7-29.
Sijabat, R. 2017. Strengthening of Marketing Performance Through the Development of Work Program Innovation and Creativity for Young Entrepreneurs in Semarang. Indonesian Journal of Marketing Science Volume XVI (No.1).
Siregar, E. 2020. Is it true that Chinese 'batik' is still rampant? CNBC Indonesia 2019 [cited 11 March 2020]. Available fromhttps://www.cnbcindonesia.com/news/20191002161418-4-103920/benarkah-batik-china-masih-merajalela.
Song, M., and ME Parry. 1997. The Determinants of Japanese New Product Successes. Journal of Marketing Research XXXVI: 64-76.
Statistics, BIP d. D. 2019. Central Java Province in Figures Central Java Province in Figures 2019 edited by BPSPJ Tengah: Central Java Province Statistics Agency
Sugiyarti, G., and E. Ardyan. 2017. Market Sensing Capability and Product Innovation Advantages in Emerging Markets: The Case of Market Entry Quality and Marketing Performance of Batik Industry in Indonesia. DLSU Business & Economics Review Vol 27 (No. 1).
Sugiyarti, G., AT Ferdinand, and T. Nurchayati. 2018. Acculturative Products Uniqueness Antecedence for Successful Marketing Performance. DLSU Business & Economics Review 28 (1): 11.
Sugiyono, PD 2017. Quantitative, qualitative research methods, and R & D. Prints 26th ed. Bandung: Alpha Beta.
Sumarwan, U., A. Jauzi, A. Mulyana, BN Karno, PK Mawardi, and W. Nugroho. 2012. Marketing and Consumer Research: Research and Study Guide: Satisfaction, Purchasing Behavior, Lifestyle, Loyalty, and Risk Perception. IPB Campus Taman Kencana Bogor: IPB Pers.
Suparman, and E. Ruswanti. 2017. Market Orientation, Product Innovation on Marketing Performance Rattan Industry in Cirebon Indonesia. IOSR Journal of Economics and Finance (IOSR-JEF) Volume 8 (No.1).
Supranto, J., and N. Limakrisna. 2013. Practical Guidelines for Scientific Research to compile Thesis, Thesis, and Dissertation. 3rd ed. Jakarta: Mitra Wacana Media.
Sutapa, Mulyana, and Wasitowati. 2017. The Role of Market Orientation, Creativity, and Innovation in Creating Competitive Advantages and Creative Industry Performance. Journal of Management Dynamics Vol. 8 (No.2).
Suwiknyo, E. 2020. Positive Trends in Central Java Manufacturing, This is an Economist's Assessment. Bisnis.com 2020 [cited 10 March 2020 2020]. Available fromhttps://semarang.bisnis.com/read/20200211/536/1199871/tren-positif-man Manufacturing-jateng-ini-pen]-ekonom.
Suyitno, WS, and D. Dharmayanti. 2017. The Effect of Marketing Capability on Competitive Advantage through Customer Engagement and Perceived Value as intervening variables at PT Nutrifood Indonesia in Surabaya. Journal of Marketing Strategy Vol. 4 (No.1).
SWAonline. 2020. Challenges and Opportunities for SMEs Ahead of AEC 2015 2014 [cited 06 June 2020 2020]. Available fromhttps://swa.co.id/swa/trends/business-research/tantang-dan-peluang-MSEs-jelang-mea-2015.
Syukron, MZ, and Ngatno. 2016. The Effect of Market Orientation and Entrepreneurship Orientation on Product Innovation and Competitive Advantage of Jenang MSMEs in Kudus Regency. Journal of Administration and Business Sciences, Diponegoro University.
Tan, CL, and AM Nasurdin. 2011. Human Resource Management Practices and Organizational Innovation: Assessing the Mediating Role of Knowledge Management Effectiveness. The Electronic Journal of Knowledge Management 9 (2): 155-167.
Utaminingsih, A. 2016. The Influence of Market Orientation, Innovation, and Marketing Strategy Creativity on Marketing Performance at Rattan Handicraft Smallholders in Teluk Wetan Village, Welah, Jepara. MEDIA ECONOMICS AND MANAGEMENT Vol. 31 (No. 2).
Law No. 18, t. 2002. Law of the Republic of Indonesia Number 18 of 2002 concerning the National System of Research, Development, and Application of Science and Technology.
Vargo, SL, and RF Lusch. 2004. Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68.
Viva, T. 2020. Stop Buying Batik Printing! Viva.co.id 2017 [cited 06 Juni 2020]. Available fromhttps://www.viva.co.id/indepth/fokus/962574-setop-beli-batik-printing.
Vorhies, D., and N. Morgan. 2005. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Vol. 69.
Vorhies, DW, and M. Harker. 2000. The Capabilities and Perfor Mance Advantages of Market-Driven Firms: An Empirical Investigation. Australian Journal of Management Vol. 25 (No.2).
Voss, GB, and ZG Voss. 2000. Strategic Orientation and Firm Performance in an Artistic Environment. Journal of Marketing 64: 67-83.
Wernerfelt, B. 1984. A Resource-Based View of the Firm. Strategic Management Journal 5 (2).
Wijanto, SH 2015. Research Methods Using Structural Equation Modeling with LISREL 9. Jakarta: Publishing Institute, Faculty of Economics, University of Indonesia.
Wiklund, J., and D. Shepherd. 2005. Entrepreneurial orientation and small business performance: a configurational approach. Journal of Business Venturing 20 (1): 71-91.
Wingwon, B. 2012. Effects of Entrepreneurship, Organization Capability, Strategic Decision Making, and Innovation toward the Competitive Advantage of SMEs Enterprises. Journal of Management and Sustainability Vol. 2 (No.1).
Wiwoho, G. 2013. Analysis of the Influence of Market Orientation, Learning Orientation on Product Innovation, and Marketing Performance (Study at Small Home Industry Center for Handicraft Woven Pandan in Grenggeng Village, Karanganyar District, Kebumen Regency). Business Focus Vol 12 (No.2).
Yamin, S. 2014. Lisrel Data Processing Secrets: Mitra Wacana Media.
Anjaningrum, WD, and AP Sidi. 2018a. Creativity and Creative Industry Product Innovation. Conference on Innovation and Application of Science and Technology (CIASTECH 2018).
———. 2018b. The Influence of Market Orientation, Innovation, and Product Creativity on the Performance of Creative Industries to Achieve Competitive Advantage (Studies on Creative Industries which are incorporated in Malang Creative Fusion). Asian Journal of Business and Economics Vol. 12 (No.2).
Anwar, A. 2020. Faisal Basri's Analysis of Indonesia's Competitiveness Dropped by 5 Ranks. Ekonomi.bisnis.com 2019 [cited 06 June 2020]. Available fromhttps://ekonomi.bisnis.com/read/20191010/9/1157562/anal-faisal-basri-soal-daya-saing-indonesia-turun-5-per Rank.
Arbawa, DL, and P. Wardoyo. 2018. Competitive Advantage: Affects Marketing Performance (Study on Food and Beverage MSMEs in Kendal Regency). Journal of Economics and Business Research, University of Semarang Vol 11 (No. 1).
Arief, M. 2013. The Effect of Entrepreneurial Orientation on the Firm Performance through Strategic Flexibility: A Study on the SMEs Cluster in Malang. Journal of Management Research Vol. 5 (No.3).
Ariyanti, F. 2018. Trade Minister Rachmat Gobel Will Stop Importing Batik from China. Liputan 6 2015 [cited 25 April 2018 2018]. Available fromhttps://www.liputan6.com/bisnis/read/2212567/mendag-rachmat-gobel-bakal-stop- import-batik-dari-china.
Arnould, EJ, and CJ Thompson. 2005. Consumer Culture Theory (CCT): Twenty Years of Research. JOURNAL OF CONSUMER RESEARCH, Inc 31: 868-882.
Aryana, IN, IM Wardana, and NNK Yasa. 2017. Building Competitive Advantage through Information System Performance and Customer Intimacy in Improving Marketing Performance (Study in the Hospitality Industry in Bali). E-Journal of Economics and Business, Udayana University Vol. 6 (No. 4).
Astuti, DD 2016. Analysis of the Influence of Entrepreneurship Orientation and Knowledge Competence on Capabilities to Improve Marketing Performance (Empirical Study on the Apparel Industry in Rogojampi City, Banyuwangi Regency). National Seminar Proceedings.
Barney, JB 1991. Firm resources and sustained competitive advantage. Journal of Management 17 (1): 99-120.
Barney, JB, and DN Clark. 2007. Resource-Based Theory Creating and Sustaining Competitive Advantage. New York: Oxford University Press.
Best, RJ 2013. Market-Based Management Strategies for Growing Customer Value and Profitability Sixth Edition: Pearson Education, Inc.
Brahmanthara, KA, and NNK Yasa. 2017. The Role of Competitive Advantage Mediates Product Innovation on Marketing Performance. Proceedings of the AIMI National Seminar.
Brem, A., M. Maier, and C. Wimschneider. 2016. Competitive advantage through innovation: the case of Nespresso. Emerald insight Vol. 19 (No.1).
Budiarti, E., Ujianto, and T. Suryani. 2018. Effect of Customer Relationship Management, Marketing Mix, Service Quality, Entrepreneurs Orientation to Competitive Advantages, and Its Impact on Marketing Performance at Public Market. Archives of Business Research Vol. 6 (No. 8): 51-60.
Covin, JG, and GT Lumpkin. 2011. Entrepreneurial Orientation Theory and Research: Reflections on a Needed Construct. Entrepreneurship Theory and Practice Vol. 35 (No. 5).
Covin, JG, and DP Slevin. 1989. Strategic Management Of Small Firms In Hostile And Benign E. Strategic Management Journal 10 (1): 75.
David, FR 2012. Strategic Management Concepts. 12th ed. Jakarta: Four Salemba.
Dewi, NMP, and NW Ekawati. 2017. The Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance. E-Journal of Management of Udayana University Vol. 6 (No.9).
Djodjobo, CV, and HN Tawas. 2014. The Influence of Entrepreneurship Orientation, Product Innovation, and Competitive Advantage on Marketing Performance of Yellow Rice Business in Manado City. EMBA Journal Vol. 2 (No.3).
Donny Ermawan T., MDS 2017. The Influence of Globalization on the Existence of Regional Culture in Indonesia. Research Journal of Lemhannas RI.
Farhas, RJ, Samsir, and S. Restuti. 2016. Building Competitive Advantage through Innovation, Knowledge Management fan Market Orientation (Study on Micro Business of Riau's Typical Food Products in Pekanbaru City). Journal of Business Management Tepak Vol. VIII (No.1).
Farida, N. 2016. Determinants of Marketing Performance: Innovation, Market Capabilities, and Marketing Performance Management Dynamics Journal: 56-65.
Ferdinand, A. 2002. Quality of Marketing Strategy: A Preliminary Study. Indonesian Journal of Marketing Science 1 (1): 107-119.
Ferdinand, AT, and LK Fitriani. 2015. Acculturative Iconic Product Attractiveness and Marketing Performance. Journal of Global Strategic Management 2 (9): 15-15.
Ferdinand, PA 2014. Structural Equation Modeling in Management Research Application of Complex Models in Research for Thesis, Thesis, and Doctoral Dissertation. Issue 5 ed. Semarang: BP Undip-Undip Press.
Fitriani, LK 2013. The Effect of Entrepreneurship Orientation and Market Orientation on Product Innovation and Its Impact on Product Competitive Advantage (Research on Batik SMEs in Cirebon Regency). Paper read at the VII National Conference on Management Research, Palembang, Indonesia.
Furadantin, N. 2015. The 3 Pillars of the General Theory of Marketing. Academia edu.
Gama, AP d. 2011. An expanded model of marketing performance. Marketing Intelligence & Planning 29 (7): 643-661.
Garcia, R., and R. Calantone. 2002. A critical look at technological innovation, typology, and innovativeness terminology: a literature review. Journal of Product Innovation Management 19 (2): 110-132.
Ghozali, I., and Fuad. 2014. Structural Equation Modeling Theory, Concepts, and Applications with the LISREL 9.10 Program Semarang: Diponegoro University Publishing Agency.
Grant, RM 1991. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review 3: 114-134.
Guenzi, P., L. Sajtos, and G. Troilo. 2016. The dual mechanism of sales capabilities in influencing organizational performance. Journal of Business Research 69 (9): 3707-3713.
Hair, JF, WC Black, BJ Babin, and RE Anderson. 2010. Multivariate Data Analysis 7th_Edition: Pearson Prentice Hall.
Hajar, S., and PG Sukaatmadja. 2016. The Role of Competitive Advantage Mediates the Effect of Entrepreneurship Orientation on Marketing Performance. E-Journal of Management of Udayana University Vol. 5 (No.10).
Haji, S., R. Arifin, and MK ABS. 2017. The Influence of Entrepreneurship Orientation, Product Innovation, Competitive Advantage on Marketing Performance of Clove Business in Bawean. e-Journal of Management Research Vol. 6 (No.2).
Halim, D. Hadiwidjojo, Solimun, and Djumahir. 2012. Marketing Capability as Mediation The Effect of Market Orientation Learning Orientation and Entrepreneurship Orientation on Marketing Performance (Study on Medium Enterprises in Southeast Sulawesi). Journal of Management Applications (JAM) Vol. 10 (No.3).
Hana, U. 2013. Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness Vol. 5 (Issue 1).
Harrington, D. 2009. Confirmatory Factor Analysis: Oxford University Press.
Hartanty, IT, and A. Ratnawati. 2013. Increasing Marketing Performance through Optimizing Competitive Advantage. ECOBIS Vol. 14 (No.2).
Haryono, T., and S. Marniyati. 2017. The Influence of Market Orientation, Product Innovation, and Product Quality on Business Performance in Creating Competitive Advantage. Journal of Business and Management 17 (no. 2).
Hasan, FSMA, and MMS Almubarak. 2016. Factors influencing women entrepreneurs' performance in SMEs. World Journal of Entrepreneurship, Management, and Sustainable Development 12 (2): 82-101.
Hatta, IH 2015. Market Orientation, Entrepreneurship Orientation, Marketing Capability, and Marketing Performance. Journal of Management Applications (JAM) Vol 13 (No. 4,).
Helia, R., N. Farida, and B. Prabawani. 2015. The Effect of Market Orientation and Entrepreneurship Orientation on Competitive Advantage through Product Innovation as Intermediate Variables (Case Study on IKM Batik in Kampung Batik Laweyan, Solo). Diponegoro Journal Of Social And Political Of Science: Hal. 1-11.
Hendrayati, H., and V. Gaffar. 2016. Innovation and Marketing Performance of Womanpreneur in Fashion Industry in Indonesia. ScienceDirect Elsevier Vol. 219.
Hidayat, S., and Murwatiningsih. 2018. The Effect of Market Orientation and Entrepreneurship on Marketing Performance through Marketing Capabilities at Lanting MSMEs in Kuwarasan District, Kebumen Regency. MANAGEMENT ANALYSIS JOURNAL 7 (1).
Hunt, SD 2001. Commentary - A General Theory of Competition: issues, answers, and an invitation. European Journal of Marketing 35 (5/6): 524-548.
———. 2015. Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. New York USA: Routledge.
Hunt, SD, DB Arnett, and S. Madhavaram. 2006a. The explanatory foundations of relationship marketing theory. Journal of Business & Industrial Marketing 21 (2): 72-87.
———. 2006b. For dynamic relationship marketing theory: a reply to Rese. Journal of Business & Industrial Marketing 21 (2): 92-93.
Hunt, SD, and RM Morgan. 1995. The comparative advantage theory of competition. The Journal of Marketing: 1-15.
Indonesia, KK d. UK d. MR 2019. Performance Report of the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia: Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia.
INDONESIA, L. d. B. 2015a. Business Profile of Micro, Small, and Medium Enterprises (MSMEs) Collaboration between LPPI and BANK INDONESIA 2015: LPPI and BANK INDONESIA.
Indonesia, R. 2008. Law of the Republic of Indonesia Number 20 of 2008 concerning Micro, Small, and Medium Enterprises. In NUMBER 20 the YEAR 2008
———. 2015b. Regulation of the Minister of Trade of the Republic of Indonesia Number 85 / M-DAG / PER / 10/2015 concerning Provisions for the Import of Textiles and Textile Products. In Number 85 / M-DAG / PER / 10/2015.
———. 2017. Regulation of the Minister of Trade of the Republic of Indonesia Number 64 / M-DAG / PER / 8/2017 concerning Amendments to the Regulation of the Minister of Trade Number 85 / M-DAG / PER / 10/2015 concerning Provisions for the Import of Textiles and Textile Products. In Number 64 / M-DAG / PER / 8/2017
Jaworski, BJ, and AK Kohli. 1993. Market Orientation Antecedents and Consequences. Journal of Marketing 57 (3): 53.
Jayaningrum, E., and B. Sanawiri. 2018. The Influence of Market Orientation, Innovation, Entrepreneurship Orientation on Competitive Advantage, and Marketing Performance (Study on Cafe Culinary in Malang City). Journal of Business Administration (JAB) 54 (1).
Julita, and EN Sari. 2015. Porter's Generic Strategy for MSMEs in Facing the ASEAN Economic Community (AEC) (Case Study: On MSMEs in Deli Serdang Regency). Journal of Accounting and Business 1 (2).
Kohli, A., and B. Jaworski. 1990a. Market Orientation: The Contrast, Research Proposition, and Managerial Implication. Journal of Marketing 54, (April): 1-18.
Kohli, AK, and BJ Jaworski. 1990b. Market Orientation: The Construct, Research Propositions, A. Journal of Marketing 54 (2): 1.
Kotler, P., and K. l. Keller. 2016. Marketing Management. USA: Pearson Education, Inc.
Krušinskas, R., and R. Benetyt?. 2015. Management Problems of Investment in Technological Innovation, Using Artificial Neural Network. Procedia - Social and Behavioral Sciences 213: 442-447.
Kusuma, KAN, and NM Rastini. 2017. The Role of Competitive Advantage Mediates the Influence of Entrepreneurship Orientation on Marketing Performance. E-Journal of Management of Udayana University 6 (8).
Ladipo, PKA, AG Rahim, CA Oguntoyibo, and IO Okikiola. 2016. Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small-sized Hotels within Lagos State Metropolis. Academic Journal of Economic Studies 2 (No 4): 98-119.
Latan, H. 2013. Structural Equation Modeling: concepts and applications Using the LSREL 8.8 program Bandung: Alfa Beta Bandung.
Lee, J.-S., and C.-J. Hsieh. 2010. A Research In Relating Entrepreneurship, Marketing Capability, Innovative Capability, And Sustained Competitive Advantage. Journal of Business & Economics Research 8 (9): 12.
Lee, V.-H., L.-Y. Leong, T.-S. Hew, and K.-B. Ooi. 2013. Knowledge management: a key determinant in advancing technological innovation? Journal of Knowledge Management Vol. 17 (No. 6).
Limakrisna, N., and S. Yoserizal. 2016. Determinants of marketing performance: an empirical study at National Commercial Bank in Jakarta Indonesia. Springerplus 5 (1): 1693.
Line, ND, and Y. Wang. 2016. A multi-stakeholder market-oriented approach to destination marketing. Journal of Destination Marketing & Management.
Lumpkin, GT, and GG Dess. 1996a. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review 21 (1): 135-172.
Lumpkin, GT, and GG Dess. 1996b. Clarifying the Entrepreneurial Orientation Construct and Linking it to Performance The Academy of Management Review Vol. 21 (No.1).
Lumpkin, GT, and GG Dess. 2001. Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of the environment and industry life cycle. Journal of Business Venture 16: 429-451.
Mahmud, and A. Anomsari. 2011. Analysis of the Influence of Entrepreneurship Orientation, Management Capability, and Business Strategy in Improving Company Performance (Study on Small and Medium Enterprises in the Barito Business Area, Semarang). National Seminar on Applied Information & Communication Technology 2011 (Semantics 2011) 1 (1).
Manek, D. 2013. Analysis of the Effect of Market Orientation on Marketing Performance at Processing Companies in Semarang City. Indonesian Journal of Marketing Science 12 (2).
Maslucha, N. a., And Sanaji. 2013. The Effect of Market Orientation on Marketing Performance Through Innovation. Journal of Management Science 1 (4).
Mawu, IIP, SL Mandey, and HN Tawas. 2016. Analysis of the Influence of Marketing Knowledge Competencies and Entrepreneurship Orientation on Marketing Capabilities and Marketing Performance. EMBA Journal Vol. 4 (No.3).
Medhika, NGAJ, IGAK Giantari, and NNK Yasa. 2018. The Role of Competitive Excellence in Mediating Market Orientation and Entrepreneurship Orientation with SME Performance INOBIS: Journal of Indonesian Business Innovation and Management Vol 1 (No. 2).
Merakati, I., Rusdarti, and Wahyono. 2017. The Influence of Market Orientation, Innovation, Entrepreneurship Orientation through Competitive Advantage on Marketing Performance. Journal of Economic Education.
Meutia, and T. Ismail. 2012. The Development of Entrepreneurial Social Competence and Business Network to Improve Competitive Advantage and Business Performance of Small Medium-Sized Enterprises: A Case Study of Batik Industry in Indonesia. Procedia - Social and Behavioral Sciences 65: 46-51.
Mulyani, IT, and Mudiantono. 2015. Efforts to Improve Marketing Performance Through Market Orientation and Entrepreneurship Orientation with Innovation as an Intervening Variable (Empirical Study on Micro, Small, and Medium Enterprises in Semarang City). DIPONEGORO JOURNAL OF MANAGEMENT 4 (3).
Napitupulu, EV 2018. Determinants of Competitive Advantage and Its Effect on Brand Equity: A Case in the Cosmetics Industry in Jakarta. COMMUNICATION AND BUSINESS JOURNAL VI (2).
Narimawati, U., and J. Sarwono. 2015. Making a Thesis, Thesis, and Dissertation with Partial Least Square SEM (PLS-SEM). Yogyakarta: Andi.
Narver, JC, and SF Slater. 1990a. The effect of a market orientation on business profitability. The Journal of Marketing: 20-35.
Narver, JC, and SF Slater. 1990b. The Effect of a Market Orientation on Business Profitability. Journal of Marketing 54:20.
Nasution, AA 2014. Marketing Performance Analysis of PT Alfa Scorpii Medan. ACCOUNTING AND BUSINESS RESEARCH JOURNAL 14 (1).
Nazir, M. 2017. Research Methods Jakarta: Ghalia Indonesia.
Ngatindriatun, H. Ikasari, and Zainuri. 2014. Adaptation of an Eco-Friendly Batik Industry Empowerment Model in Central Java to Accelerate and Strengthen Economic Development in the Textile Industry Sector in Indonesia. Proceedings of SNaPP2014 Social, Economic, and Humanities 4 (1).
Ngo, LV, and A. O'Cass. 2012. In search of innovation and customer-related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions. Journal of Product Innovation Management 29 (5): 861-877.
Nurainun, H. and, and Rasyimah. 2008. Analysis of the Batik Industry in Indonesia. Economic Focus (FE) 7 (3).
Nurhaidah, and MI Musa. 2015. The Impact of Globalization on the Life of the Indonesian Nation. JOURNAL OF ASSOCIATIONS 3 (3).
O'Cass, A., and LV Ngo. 2012. Creating superior customer value for B2B firms through supplier firm capabilities. Industrial Marketing Management 41 (1): 125-135.
Okhotan, EA, and D. Dharmayanti. 2015. The Effect of Marketing Capability on Customer Loyalty with Customer Engagement and Competitive Advantage as Intervening Variables at Indosat Ooredoo in Surabaya. Journal of Marketing Strategy Vol. 3 (No.1).
Paulus, AL, and ZK Wardhani. 2018. Competitive advantages of cake and bakery businesses: the role of market orientation, entrepreneurial orientation, and product innovation JURNAL MANAGEMENT Vol 10 (No. 2).
Pelham, AM 1997. Market orientation and performance: the moderating effects of product and customer differentiation. Journal of Business & Industrial Marketing Emerald Insight 12 (5): 276 - 296.
Porter, ME 1991. Towards A Dynamic Theory of Strategy. Strategic Management Journal 12: 95-117.
Porter, ME 1998a. Competitive Advantage: Creating and sustaining superior performance: The Free Press.
———. 1998b. Competitive strategy: techniques for analyzing industries and competitors: with a new introduction. New York: THE FREE PRESS.
Prahalad, CK, and G. Hamel. 1990. Core Competence of Corporation. Harvard Business Review Vol. 68.: pp. 79-91.
Priatin, Y., D. Surya, and I. Suhendra. 2017. The Influence of Market Orientation and Entrepreneurship Orientation on Marketing Performance with Product Innovation as an Intervening Variable (Study on Joint Business Group (KUB) Pottery in Bumi Jaya Village, Ciruas District, Serang Regency, JRBM Tirtayasa Vol. 1 (No. 1).
Prof. Dr. Imam Ghozali, MC, Akt. 2011. Structural Equation Model Concept and application with Amos 22.0 Bayesian SEM Update Program. VI ed. Semarang: Diponegoro University Publishing Agency.
Puspasari, EL, and ST Rahardjo. 2017. The Influence of Entrepreneurship Orientation, Product Innovation, and Partner Support on Competitive Advantage (Studies in the Small and Medium Scale Food and Beverage Industry in Semarang City). DIPONEGORO JOURNAL OF MANAGEMENT 6 (3): 1-8.
Puspitasari, RHU 2015. Market Orientation and Product Innovation as Strategies to Improve Marketing Performance of Jepara Furniture Companies. Proceedings of the 2015 National Seminar on Technology Awakening.
Qureshi, S., and J. Kratzer. 2012. An Investigation of Antecedents and Outcomes of Marketing Capabilities in Entrepreneurial Firms: An Empirical Study of Small Technology-Based Firms in Germany. Journal of Small Business & Entrepreneurship Vol. 24 (No.1).
Rasyidi, MF, and S. Dr. Sudjatno, MS. 2017. The Influence of Entrepreneurship Orientation on Marketing Performance through Competitive Advantage as a Mediation Variable (Study on Fruit Chips MSES in Malang Raya Region). Student Scientific Journal of FEB Universitas Brawijaya 2 (2).
Rauch, A., J. Wiklund, GT Lumpkin, and M. Frese. 2009. Entrepreneurial Orientation and Business Performance: An Assessment of Past Research and Suggestions for the Future. Entrepreneurship Theory and Practice 33 (3): 761-787.
Riyanto, and A. Huraeroh. 2012. Performance Analysis and Technical Efficiency of the Batik Industry in Pekalongan City Before and After the Implementation of ACFTA Journal of Economics and Public Policy Vol 3 (No. 1).
Santos, IL d., And SV Marinho. 2018. Relationship between entrepreneurial orientation, marketing capability, and business performance in retail supermarkets in Santa Catarina (Brazil). Emerald insight.
Santos, JB, and M. Spring. 2015. Are knowledge-intensive business services really co-produced? Overcoming lack of customer participation in KIBS. Industrial Marketing Management 50: 85-96.
Santosa, PDIAD 2016. LISREL 8.7 In Research Data Processing. Yogyakarta: KEPEL PRESS.
Sardjono, A., BA Prastyo, and DG Larasati. 2014. Implementation of Trademark Protection for Batik SME Entrepreneurs in Pekalongan, Solo and Yogyakarta. JOURNAL OF LAW & DEVELOPMENT 44 (4).
Sartika, D. 2015. Organizational Innovation and Organizational Performance: A Case Study at the Center for Research and Education and Training for Apparatus III of the State Administration Institute. Borneo Administrator Journal Vol 11 (No.2).
Sekaran, U. 2017. Research methods for business. Issue 6 ed. Jakarta: Four Salemba.
Setiawan, H. 2012. The Influence of Market Orientation, Technology Orientation, and Product Innovation on Competitive Advantages of Small Scale Songket Businesses in Palembang City. Journal of Business Oration VIII Edition.
Setiawati, E., I. Abdullah, and Lasiyo. 2011. Commodity Development Strategy Studies on Economic Culture among Laweyan batik entrepreneurs. KAWISTARA 1 (3): 213-320.
Setyanti, SWLH, EA Troena, U. Nimran, and M. Rahayu. 2013. Innovation Role in Mediating the Effect of Entrepreneurship Orientation, Management Capabilities, and Knowledge Sharing Toward Business Performance: Study at Batik SMEs in East Java Indonesia. Journal of Business and Management 8 (4): 12.
Setyawati, and H. Abrilia. 2013. The Influence of Entrepreneurship Orientation and Market Orientation on Company Performance through Competitive Advantage and Perceptions of Environmental Uncertainty as Predictions of Moderation Variables (Survey on Trade MSMEs in Kebumen Regency). Journal of Business Focus 12 (02).
Sharma, P., NS Davcik, and KG Pillai. 2016. Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance. Journal of Business Research 69 (12): 5662-5669.
Sharma, RR, TK Nguyen, and D. Crick. 2018. Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability. Journal of International Management.
Shelby, DH 2012. The evolution of resource-advantage theory: Six events, six realizations, six contributions. Journal of Historical Research in Marketing 4 (1): 7-29.
Sijabat, R. 2017. Strengthening of Marketing Performance Through the Development of Work Program Innovation and Creativity for Young Entrepreneurs in Semarang. Indonesian Journal of Marketing Science Volume XVI (No.1).
Siregar, E. 2020. Is it true that Chinese 'batik' is still rampant? CNBC Indonesia 2019 [cited 11 March 2020]. Available fromhttps://www.cnbcindonesia.com/news/20191002161418-4-103920/benarkah-batik-china-masih-merajalela.
Song, M., and ME Parry. 1997. The Determinants of Japanese New Product Successes. Journal of Marketing Research XXXVI: 64-76.
Statistics, BIP d. D. 2019. Central Java Province in Figures Central Java Province in Figures 2019 edited by BPSPJ Tengah: Central Java Province Statistics Agency
Sugiyarti, G., and E. Ardyan. 2017. Market Sensing Capability and Product Innovation Advantages in Emerging Markets: The Case of Market Entry Quality and Marketing Performance of Batik Industry in Indonesia. DLSU Business & Economics Review Vol 27 (No. 1).
Sugiyarti, G., AT Ferdinand, and T. Nurchayati. 2018. Acculturative Products Uniqueness Antecedence for Successful Marketing Performance. DLSU Business & Economics Review 28 (1): 11.
Sugiyono, PD 2017. Quantitative, qualitative research methods, and R & D. Prints 26th ed. Bandung: Alpha Beta.
Sumarwan, U., A. Jauzi, A. Mulyana, BN Karno, PK Mawardi, and W. Nugroho. 2012. Marketing and Consumer Research: Research and Study Guide: Satisfaction, Purchasing Behavior, Lifestyle, Loyalty, and Risk Perception. IPB Campus Taman Kencana Bogor: IPB Pers.
Suparman, and E. Ruswanti. 2017. Market Orientation, Product Innovation on Marketing Performance Rattan Industry in Cirebon Indonesia. IOSR Journal of Economics and Finance (IOSR-JEF) Volume 8 (No.1).
Supranto, J., and N. Limakrisna. 2013. Practical Guidelines for Scientific Research to compile Thesis, Thesis, and Dissertation. 3rd ed. Jakarta: Mitra Wacana Media.
Sutapa, Mulyana, and Wasitowati. 2017. The Role of Market Orientation, Creativity, and Innovation in Creating Competitive Advantages and Creative Industry Performance. Journal of Management Dynamics Vol. 8 (No.2).
Suwiknyo, E. 2020. Positive Trends in Central Java Manufacturing, This is an Economist's Assessment. Bisnis.com 2020 [cited 10 March 2020 2020]. Available fromhttps://semarang.bisnis.com/read/20200211/536/1199871/tren-positif-man Manufacturing-jateng-ini-pen]-ekonom.
Suyitno, WS, and D. Dharmayanti. 2017. The Effect of Marketing Capability on Competitive Advantage through Customer Engagement and Perceived Value as intervening variables at PT Nutrifood Indonesia in Surabaya. Journal of Marketing Strategy Vol. 4 (No.1).
SWAonline. 2020. Challenges and Opportunities for SMEs Ahead of AEC 2015 2014 [cited 06 June 2020 2020]. Available fromhttps://swa.co.id/swa/trends/business-research/tantang-dan-peluang-MSEs-jelang-mea-2015.
Syukron, MZ, and Ngatno. 2016. The Effect of Market Orientation and Entrepreneurship Orientation on Product Innovation and Competitive Advantage of Jenang MSMEs in Kudus Regency. Journal of Administration and Business Sciences, Diponegoro University.
Tan, CL, and AM Nasurdin. 2011. Human Resource Management Practices and Organizational Innovation: Assessing the Mediating Role of Knowledge Management Effectiveness. The Electronic Journal of Knowledge Management 9 (2): 155-167.
Utaminingsih, A. 2016. The Influence of Market Orientation, Innovation, and Marketing Strategy Creativity on Marketing Performance at Rattan Handicraft Smallholders in Teluk Wetan Village, Welah, Jepara. MEDIA ECONOMICS AND MANAGEMENT Vol. 31 (No. 2).
Law No. 18, t. 2002. Law of the Republic of Indonesia Number 18 of 2002 concerning the National System of Research, Development, and Application of Science and Technology.
Vargo, SL, and RF Lusch. 2004. Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68.
Viva, T. 2020. Stop Buying Batik Printing! Viva.co.id 2017 [cited 06 Juni 2020]. Available fromhttps://www.viva.co.id/indepth/fokus/962574-setop-beli-batik-printing.
Vorhies, D., and N. Morgan. 2005. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Vol. 69.
Vorhies, DW, and M. Harker. 2000. The Capabilities and Perfor Mance Advantages of Market-Driven Firms: An Empirical Investigation. Australian Journal of Management Vol. 25 (No.2).
Voss, GB, and ZG Voss. 2000. Strategic Orientation and Firm Performance in an Artistic Environment. Journal of Marketing 64: 67-83.
Wernerfelt, B. 1984. A Resource-Based View of the Firm. Strategic Management Journal 5 (2).
Wijanto, SH 2015. Research Methods Using Structural Equation Modeling with LISREL 9. Jakarta: Publishing Institute, Faculty of Economics, University of Indonesia.
Wiklund, J., and D. Shepherd. 2005. Entrepreneurial orientation and small business performance: a configurational approach. Journal of Business Venturing 20 (1): 71-91.
Wingwon, B. 2012. Effects of Entrepreneurship, Organization Capability, Strategic Decision Making, and Innovation toward the Competitive Advantage of SMEs Enterprises. Journal of Management and Sustainability Vol. 2 (No.1).
Wiwoho, G. 2013. Analysis of the Influence of Market Orientation, Learning Orientation on Product Innovation, and Marketing Performance (Study at Small Home Industry Center for Handicraft Woven Pandan in Grenggeng Village, Karanganyar District, Kebumen Regency). Business Focus Vol 12 (No.2).
Yamin, S. 2014. Lisrel Data Processing Secrets: Mitra Wacana Media.
Downloads
Published
2020-10-14
How to Cite
Sulaiman, A., Ruwaida, R., & Rufial, R. (2020). THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES. Dinasti International Journal of Education Management And Social Science, 2(1), 1–20. https://doi.org/10.31933/dijemss.v2i1.557
Issue
Section
Articles
License
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Education Management and Social Science (DIJEMSS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Education Management and Social Science (DIJEMSS).
