Determination of Influencer Marketing and Endorsement Strategies in Encouraging Customer Loyalty

Authors

  • Reni Silviah Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijemss.v5i2.5446

Keywords:

Influencer Marketing, Endorsement, Customer Loyalty

Abstract

Determination of influencer marketing and endorsement strategies in driving customer loyalty is a scientific article with the aim of analyzing whether influencer marketing and endorsement have an effect on increasing customer loyalty. The literature review method or literature review, which is a systematic approach to identifying, evaluating, and analyzing previous research results that are relevant to the topic being studied. The results of this article are: 1) Influencer marketing has an effect on driving customer loyalty, 2) Endorsement has an effect on driving customer loyalty. Apart from these 2 exogenous variables that affect the endogenous variable of customer loyalty, there are still many other factors including product quality, promotion, celebrity, trust.

References

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Published

2024-01-30

How to Cite

Silviah, R. (2024). Determination of Influencer Marketing and Endorsement Strategies in Encouraging Customer Loyalty. Dinasti International Journal of Education Management and Social Science, 5(2), 76–82. https://doi.org/10.38035/dijemss.v5i2.5446

Issue

Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (December 2023 - January 2024)

Section

Articles

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Copyright (c) 2024 Reni Silviah

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