The Influence of Product Quality and Word of Mouth on Repurchase Intention with Purchase Decision as a Mediating Variable in the Use of Online Transportation

Authors

  • Asmarani Pandabandjal Universitas Muhammadiyah Purwokerto, Purwokerto, Indonesia
  • Arini Hidayah Universitas Muhammadiyah Purwokerto, Purwokerto, Indonesia
  • Wida Purwidianti Universitas Muhammadiyah Purwokerto, Purwokerto, Indonesia
  • Irawan Randikaparsa Universitas Muhammadiyah Purwokerto, Purwokerto, Indonesia

DOI:

https://doi.org/10.38035/dijemss.v7i1.5255

Keywords:

Product Quality, Word of Mouth, Repurchase Intention, Purchase Decision

Abstract

This study aims to analyze the influence of product quality and word of mouth on repurchase intention, with purchase decision as a mediating variable among users of Gojek services. This research adopts a quantitative approach through a survey of active Gojek users. The population in this study consists of all Gojek service users in Indonesia. The sample was determined using the Lemeshow formula, resulting in a total of 200 respondents. Data were analyzed using the Structural Equation Modeling (SEM) method. The results indicate that product quality and word of mouth have a positive effect on purchase decision and repurchase intention. Furthermore, purchase decision significantly mediates the relationship between product quality and word of mouth on repurchase intention. These findings highlight the importance of improving service quality and encouraging positive word of mouth to build

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Published

2025-10-19

How to Cite

Pandabandjal, A., Hidayah, A. ., Purwidianti, W. ., & Randikaparsa, I. . (2025). The Influence of Product Quality and Word of Mouth on Repurchase Intention with Purchase Decision as a Mediating Variable in the Use of Online Transportation . Dinasti International Journal of Education Management and Social Science, 7(1), 493–503. https://doi.org/10.38035/dijemss.v7i1.5255

Issue

Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (October - November 2025)

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Articles

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Copyright (c) 2025 Asmarani Pandabandjal, Arini Hidayah, Wida Purwidianti, Irawan Randikaparsa

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