Analysis of Factors Influencing The Acceptance and Adoptiom of Starlink Internet Services in Indonesia

Via Amalia Lesmana; Nabilah Ananda  Razani

doi:10.38035/dijemss.v6i4.4172

Authors

Via Amalia Lesmana Universitas Indonesia, Jakarta, Indonesia
Nabilah Ananda Razani Universitas Indonesia, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijemss.v6i4.4172

Keywords:

Starlink, Satellite-Based Internet, New Technology Acceptance Model

Abstract

This study aims to examine the extent of Indonesian society's acceptance of Starlink amidst the convenience of existing internet services and identify the factors influencing its adoption. A quantitative approach was employed using SPSS data processing, with online questionnaires and interviews as the primary data collection methods. Data analysis was conducted by surveying respondents who use Starlink to assess their level of acceptance. The findings indicate that overall acceptance of Starlink remains relatively low, with statistical influences from factors such as age, gender, cost, and the type of internet service currently in use. As internet service demand continues to rise, Starlink offers a high-quality, low-latency satellite-based internet solution capable of reaching remote areas. However, its acceptance and adoption are not entirely positive and are influenced by various factors. This study concludes that only certain factors significantly impact Starlink’s acceptance, although the overall perception remains relatively positive, with users tending to fall into the early majority category. Most Indonesians still rely on cable and mobile internet services. Therefore, this study suggests that Starlink should develop effective strategies to enhance awareness and education on satellite-based internet usage, particularly in regions that prefer cable and mobile internet due to its affordability and accessibility.

References

Alston. A. J., & Miller, W. M. (2002). Analyzing the barriers and benefits toward instructional technology infusion in North Carolina and Virginia secondary agricultural education curricula. Journal of Agricultural Education, 43(1).

Annur, C. M. (2023). Mayoritas Pengguna Internet di Indonesia Berasal dari Kelompok Usia Pekerja. https://databoks.katadata.co.id/datapublish/2023/09/06/mayoritas-pengguna-internet-di-indonesia-berasal-dari-kelompok-usia-pekerja

APJII. (2024). Survei Penetrasi Internet Indonesia 2024.

Awadhi, K. Al, Obeidat, B., & Alshurideh, M. (2022). Measuring user acceptance of satellite broadband in the UAE. International Journal of Data and Network Science, 6(4), 1459–1470. https://doi.org/10.5267/j.ijdns.2022.5.005

BBC. (2024, May 26). Pro-kontra Starlink di Indonesia - “Pemain lokal juga mampu, pemerintah jangan anak emaskan pemain asing.” https://www.bbc.com/indonesia/articles/cmll91z484ro

Brady, P., & Orlinksi, J. (2022). An Evaluation of the General Public’s Perception of the Commercialization of Space. www.JSR.org

Chen, P. H., & Cho, R. L. T. (2024). The Technological Trajectory of LEO Satellites: Perspectives From Main Path Analysis. IEEE Transactions on Engineering Management, 71, 3629–3640. https://doi.org/10.1109/TEM.2023.3347921

Corrado, R., Berthet, M., & Sakal, M. (2023). Starlink for ASEAN: A Changemaker in the Race Toward Sustainable Development? Space Policy, 65. https://doi.org/10.1016/j.spacepol.2023.101554

Davis, F. (1987). USER ACCEPTANCE OF INFORMATION SYSTEMS: THE TECHNOLOGY ACCEPTANCE MODEL (TAM) . Division of Research School of Business Administration .

Goh, E., & Sigala, M. (2020). Integrating Information & Communication Technologies (ICT) into classroom instruction: teaching tips for hospitality educators from a diffusion of innovation approach. Journal of Teaching in Travel & Tourism, 20(2), 156–165. https://doi.org/10.1080/15313220.2020.1740636

Han, J. (2022). Recent Progress and Future Development in Satellite Communication. Highlights in Science, Engineering and Technology , 27.

Insyani, V. (2024). Ancaman “Serius” Kehadiran Starlink Untuk Bisnis di Indonesia. https://www.uzone.id/ancaman-serius-kehadiran-starlink-untuk-bisnis-di-indonesia#google_vignette

Iqrimah, A. N. (2023, September 25). Kelebihan dan Kekurangan Starlink milik SpaceX yang Bakal Ekspansi ke Indonesia. https://www.beritasatu.com/ototekno/1068638/kelebihan-dan-kekurangan-starlink-milik-spacex-yang-bakal-ekspansi-ke-indonesia

Kodheli, O., Lagunas, E., Maturo, N., Sharma, S. K., Shankar, B., Montoya, J. F. M., Duncan, J. C. M., Spano, D., Chatzinotas, S., Kisseleff, S., Querol, J., Lei, L., Vu, T. X., & Goussetis, G. (2021). Satellite Communications in the New Space Era: A Survey and Future Challenges. In IEEE Communications Surveys and Tutorials (Vol. 23, Issue 1, pp. 70–109). Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/COMST.2020.3028247

Kokez, H. A.-D. F. (2020). On Terrestrial and Satellite communications for telecommunication future. 2020 2nd Annual International Conference on Information and Sciences (AiCIS), 58–67. https://doi.org/10.1109/AiCIS51645.2020.00019

Mediana. (2024). Bagaimana Bisnis Starlink di Pasar Ritel Indonesia? . https://www.kompas.id/baca/ekonomi/2024/05/19/menimbang-untung-rugi-starlink-jualan-ritel-di-indonesia

Muhtar. (2024, May 28). Ini Kelebihan dan Kekurangan Starlink, Wajib Baca Sebelum Berlangganan. https://uici.ac.id/ini-kelebihan-dan-kekurangan-starlink-wajib-baca-sebelum-berlangganan/

Musk, E. (2024, May 20). X. https://x.com/elonmusk/status/1792536841725661392?s=48&t=mu4yVS5FHmOIwa9tEnSG2w

Prilano, K., Sudarso, A., & Fajrillah, F. (2020). Pengaruh Harga, Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada. Journal of Business and Economics Research (JBE), 1(1), 1–10. https://doi.org/10.47065/jbe.v1i1.56

Roflin, E., Riana, F., Munarsih, E., Pariyana, & Liberty, I. A. (2023). Regresi Logistik Biner dan Multinomial. NEM.

Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). The Free Press.

Sahin, I. (2006). Detailed review of Rogers’ diffusion of innovations theory and educational technology-related studies based on Rogers’ theory. The Turkish Online Journal of Educational Technology, 5(3).

Shaengchart, Y., & Kraiwanit, T. (2023). Starlink satellite project impact on the Internet provider service in emerging economies. Research in Globalization, 6. https://doi.org/10.1016/j.resglo.2023.100132

Shaengchart, Y., & Kraiwanit, T. (2024a). An impact of Starlink project on regulations and national security. Journal of Infrastructure, Policy and Development, 8(5). https://doi.org/10.24294/jipd.v8i5.3223

Shaengchart, Y., & Kraiwanit, T. (2024b). THE SPACEX STARLINK SATELLITE PROJECT: BUSINESS STRATEGIES AND PERSPECTIVES. Corporate and Business Strategy Review, 5(1), 30–37. https://doi.org/10.22495/cbsrv5i1art3

Sinaga, N. D., Rais, & Sain. (2016). MODEL REGRESI LOGISTIK BINER UNTUK MENENTUKAN FAKTOR YANG BERPENGARUH TERHADAP ANAK PUTUS SEKOLAH DI SULAWESI TENGAH . Jurnal Ilmiah Matematika Dan Terapan .

Starlink. (2024). Starlink. https://www.starlink.com/

Starlink Inc, C., & Nguyen, D. (2022). Satellite Internet and its potentials in the tele-communicating systems in Finland Satellite Internet and its potentials in the telecommunicating system in Finland.

Susanto, A., & Iskandar. (2024). Interference Analysis between LEO and GSO Satellites at Ku Band Frequency: Case Study on Starlink and Telkom-3S. Proceeding of 2022 16th International Conference on Telecommunication Systems Services and Applications, TSSA 2022. https://doi.org/10.1109/TSSA56819.2022.10063928

Yadav, A., Agarwal, M., Agarwal, S., & Verma, S. (2022). Internet From Space Anywhere and Anytime Starlink. 2nd International Conference on “Advancement in Electronics & Communication Engineering .

Zhang, Y., Zhao, S., He, J., Zhang, Y., Shen, Y., & Jiang, X. (2023). A Survey of Secure Communications for Satellite Internet Based on Cryptography and Physical Layer Security. IET Information Security, 2023, 1–15. https://doi.org/10.1049/2023/5604802