Strategic Marketing Approaches For Automotive Industries  : A Literature Review Study

Anggi Rizki Muharram; Febriansyah Febriansyah; Ahmad Azmy

doi:10.38035/dijemss.v6i2.3551

Authors

Anggi Rizki Muharram Universitas Paramadina, Indonesia
Febriansyah Febriansyah IIB Darmajaya, Lampung, Indonesia
Ahmad Azmy Universitas Paramadina, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijemss.v6i2.3551

Keywords:

Digital marketing, Consumer behaviory, Product innovation, Automotive Industry

Abstract

This study aims to analyze the marketing strategies employed by the Indonesian automotive industry in response to the era of disruption. Through a comprehensive literature review, this research identifies current trends in the automotive industry, including the adoption of digital technologies, changing consumer behavior, and global competition. The findings reveal that the Indonesian automotive industry has undertaken various efforts to enhance competitiveness, such as product innovation, export market expansion, and the implementation of digital technologies. However, challenges persist, including intensifying competition and shifting consumer preferences. This study concludes that to remain relevant, the Indonesian automotive industry needs to continuously adapt to market changes and strengthen digital marketing strategies.

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