Tourism Product Diversification Strategy and Visual Communication in Increasing Tourists in Public Sphere in Urban Environments.

Authors

  • Ida Royani Damayanti Universitas Dian Nusantara,Jakarta, Indonesia
  • Lutfi Alhazam Universitas Dian Nusantara,Jakarta, Indonesia
  • Rengga Sendrian Universitas Dian Nusantara,Jakarta, Indonesia
  • Sri Aanjarwati Universitas Dian Nusantara,Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijemss.v6i1.3427

Keywords:

Diversification strategy, Tourism, Public sphere

Abstract

This study aims to explore and identify effective tourism product diversification strategies and visual communication in increasing the number of tourists in public spheres in urban environments. This research will also analyze the factors that affect the successful implementation of the strategy and provide recommendations for further development. However, although the diversification of tourism products and visual communication has great potential to increase the number of tourists, its application in public spheres in urban environments is still not optimal. Many public spheres in urban areas have not been fully utilized as tourist destinations, and the visual communication elements used are still not effective in attracting tourists. This study aims to explore and identify effective. Through this research, it is hoped that a deeper understanding of how the diversification of tourism products and visual communication can be effectively applied in the public sphere of urban environments to improve tourism attractiveness and community welfare. The results of this study are expected to be a reference for the government, tourist destination managers, and other stakeholders in developing sustainable and highly competitive tourism strategies. Visual communication diversification refers to the variety or diversity in visual ways to convey messages, information, or concepts to an audience. It encompasses a wide array of techniques, styles, design elements, media, and formats used in visual communication to achieve specific goals

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Published

2024-10-14

How to Cite

Royani Damayanti, I., Alhazam, L., Sendrian, R., & Aanjarwati, S. (2024). Tourism Product Diversification Strategy and Visual Communication in Increasing Tourists in Public Sphere in Urban Environments . Dinasti International Journal of Education Management And Social Science, 6(1), 206–214. https://doi.org/10.38035/dijemss.v6i1.3427

Issue

Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (October - November 2024)

Section

Articles

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Copyright (c) 2024 Ida Royani Damayanti, Lutfi Alhazam, Rengga Sendrian, Sri Aanjarwati

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