Product Quality, Brand Image, and Product Taste on Customer Trust at Arabica Coffee in Bandung

Authors

  • Zulki Zulkifli Noor Universitas Jayabaya Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijemss.v5i6.3377

Keywords:

Product Quality, Brand Image, Product Taste, Customer Trust, Arabica Coffee, Bandung, Specialty Coffee, Consumer Behavior

Abstract

This study investigates the influence of product quality, brand image, and product taste on customer trust in Arabica coffee in Bandung. With the rising popularity of coffee consumption in the region, understanding the factors that drive customer trust is crucial for maintaining competitiveness in the coffee industry. Data was collected from Arabica coffee consumers through a structured survey, and analyzed using multiple regression analysis. The results indicate that all three factors—product quality, brand image, and product taste—positively and significantly affect customer trust. These findings suggest that Arabica coffee producers should focus on enhancing these attributes to foster stronger customer relationships and loyalty. The study contributes to the literature on customer behavior in the specialty coffee market and provides actionable insights for businesses to improve customer trust.

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Published

2024-09-17

How to Cite

Zulkifli Noor, Z. (2024). Product Quality, Brand Image, and Product Taste on Customer Trust at Arabica Coffee in Bandung. Dinasti International Journal of Education Management And Social Science, 5(6), 2565–2571. https://doi.org/10.38035/dijemss.v5i6.3377

Issue

Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (August - September 2024)

Section

Articles

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Copyright (c) 2024 Zulki Zulkifli Noor

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