Effect of Billboard Advertising and Social Media Marketing on Consumer Buying Interest
DOI:
https://doi.org/10.31933/dijemss.v5i3.2346Keywords:
Consumer Buying Interest, Billboard Advertising, Social Media MarketingAbstract
Article Effect of Billboard Advertising and Social Media Marketing on Consumer Purchase Interest is a scientific literature review article within the scope of marketing management science. The purpose of writing this article is to build a hypothesis of the effect between variables which can later be used for further research within the scope of marketing management science. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Billboard advertising affected consumer buying interest; and 2) Social media marketing affected consumer buying interest.
References
Afriyanti, T., & Rahmidani, R. (2019). Pengaruh Inovasi Produk, Kemasan, Dan Variasi Produk Terhadap Minat Beli Ice Cream Aice Di Kota Padang. Jurnal Ecogen, 2(3), 270. https://doi.org/10.24036/jmpe.v2i3.7333
Ali, H., & Limakrisna, N. (2013). Metodologi Penelitian (Petunjuk Praktis Untuk Pemecahan Masalah Bisnis, Penyusunan Skripsi (Doctoral dissertation, Tesis, dan Disertasi. In In Deeppublish: Yogyakarta.
Ali, H., Mahaputra, M. R., Saputra, F., Mahaputra, M. R., Maharani, A., Nofrialdi, R., Saputra, E. B., Yandi, A., & Satriawan, N. (2023). Influence of Brand Image: Analysis of Purchase Decision and Author Loyalty (Study on Dinasti International Journal of Management Science). Migration Letters, 20(6), 676–682.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Amin, M., Nasution, A. P., Sambodo, I. M., Hasibuan, M. I., & Ritonga, W. A. (2021). Analisis Pengaruh Pemasaran Media Sosial Terhadap Minat Beli Produk Online Dengan Manajemen Hubungan Pelanggan Dan Ekuitas Merek Sebagai Variabel Mediasi. Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 8(1), 122–137. https://doi.org/10.36987/ecobi.v8i1.2443
Azahra, F., & Hadita, H. (2023). Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Melalui Variabel Intervening Minat Beli KFC Golden City Bekasi Di Sosial Media Instagram. Jurnal Economina, 2(2), 678–691. https://doi.org/10.55681/economina.v2i2.351
Cahyani, R., Andrian, A., & Sumantyo, F. D. S. (2023). Peran Labelisasi Halal, Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Ai-Cha Ice Cream & Tea Summarecon Bekasi. Jurnal Economina, 2(9), 2258–2273. https://doi.org/10.55681/economina.v2i9.747
Doan, A. N. G., & Ali, H. (2021). Repurchase Model Through Purchase Decision: Analysis of Product and Price Effect on Dulux Paint Consumers in DKI Jakarta and Tangerang Area. Dinasti International Journal of Economic, Finance, and Accounting, 2(1), 92–108.
Ferdy, R., & Sari, W. P. (2020). Pengaruh iklan billboard Gojek versi# uninstallkhawatir terhadap brand awareness. Prologia, 4(1), 106–112.
Gunawan, I., Dwikotjo Sri Sumantyo, F., & Ali, H. (2023). Pengaruh Kualitas Produk, Harga dan Suasana Tempat terhadap Kepuasan Konsumen pada WR. Gado-Gado Maya. Jurnal Komunikasi Dan Ilmu Sosial, 1(1), 1–17. https://doi.org/10.38035/jkis.v1i1.114
Hamdan, H., Ali, H., Mahaputra, M. R., Marlapa, E., Maharani, A., Mahaputra, M. R., Saputra, E. B., Satriawan, N., Nofrialdi, R., Setiawan, H. A., Yandi, A., Gupron, G., & Saputra, F. (2023). INDONESIAN ONLINE SHOPPING PERSPECTIVE: RELATIONSHIP E-SATISFACTION, E-COMMITMENT, E-WOM AND E-REPURCHASE INTENTION. International Journal of Professional Business Review, 8(7), 1–26.
Jumawan, J., Saputra, F., & Prabowo, P. B. (2023). Determinasi Pelatihan Florist dan Kualitas Pelayanan Kewirausahaan Pada Kejutbypugo Kota Bekasi. OPTIMAL: Jurnal Ekonomi Dan Manajemen, 3(4), 216–227.
Khaira, N., Saputra, F., & Syarief, F. (2022). Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Kafe Sudut Halaman. JAMAN: Jurnal Akuntansi Dan Manajemen Bisnis, 2(3), 24–30.
Khan, K., Hussainy, S. K., Khan, A., & Khan, H. (2016). Billboard advertising and customer attention: A Pakistani perspective. International Journal of Scientific and Research Publications, 6(3), 502–506.
Kusuma, D. F., & Sugandi, M. S. (2019). Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital Yang Dilakukan Oleh Dino Donuts. Jurnal Manajemen Komunikasi, 3(1), 18. https://doi.org/10.24198/jmk.v3i1.12963
Mahaputra, M. R. (2020). Building Trust Through Services Quality and Brand Image Towards Decision in Choosing Financial Institution At Pt. Summit Oto Finance (Case Study Pt. Summit Oto Finance Kedoya Branch, West Jakarta). Dinasti International Journal of Education Management And Social Science, 2(2), 231–241. https://doi.org/10.31933/dijemss.v2i2.652
Mahaputra, M. R., & Saputra, F. (2021). RELATIONSHIP WORD OF MOUTH , ADVERTISING AND PRODUCT QUALITY TO BRAND AWARENESS. Dinasti International Journal of Digital Business Management, 2(6), 1099–1108.
Mahaputra, M. R., & Saputra, F. (2022). Determination of Public Purchasing Power and Brand Image of Cooking Oil Scarcity and Price Increases of Essential Commodities. International Journal of Advanced Multidisciplinary, 1(1), 36–46.
Maharani, U., & Ali, H. (2019). Model of Purchase Intention: Product and Promotion Analysis to Increase Brand Awareness (Case Study on Micca Cosmetics). Saudi Journal of Humanities and Social Sciences, 4(5), 316–325. https://doi.org/10.21276/sjhss.2019.4.5.3
Marbun, M. B., Ali, H., & Dwikoco, F. (2022). Pengaruh Promosi, Kualitas Pelayanan Dan Keputusan Pembelian Terhadap Pembelian Ulang (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(2), 716–727. https://dinastirev.org/JMPIS/article/view/1134
Nursal, M. F., Rianto, M. R., Rohaeni, H., & Saputra, F. (2023). Pengaruh Electronic Word of Mouth ( EWOM ) Terhadap Keputusan Pembelian Melalui Minat Beli Pada Jasa Transportasi Online Maxim di Kota Bekasi. Jurnal Manajemen Dan Pemasaran Digital (JMPD), 1(3), 111–118.
Paramita, A., Ali, H., & Dwikoco, F. (2022). Pengaruh Labelisasi Halal, Kualitas Produk, dan Minat Beli Terhadap Keputusan Pembelian (Literatute Review Manajemen Pemasaran). JMPIS Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(2), 660–669.
Putra, N., & Widayatmoko, W. (2019). Pengaruh Terpaan Iklan Billboard Lazada Versi Terbalik dan Promosi Word of Mouth Terhadap Tingkat Kesadaran Merek Lazada. Prologia, 2(2), 450. https://doi.org/10.24912/pr.v2i2.3729
Ramadhany, B. R., & Pritasari, O. K. (2020). Pemanfaatan Media Sosial Sebagai Media Pemasaran Terhadap Produk Nurayya Sampo Dandruff Tanpa Kandungan Sls. Jurnal Tata Rias, 09(2), 51–59. https://jurnalmahasiswa.unesa.ac.id/index.php/jurnal-tata-rias/article/view/33580
Ricardianto, P., Martagani, M., Teweng, N. M., Maemunah, S., & Kurniawan, J. S. (2021). Strategy to Increase Passenger Attractiveness at Kertajati International Airport, West Java. Quest Journals Journal of Research in Humanities and Social Science, 9(9), 2321–9467. www.questjournals.org
Safitri, N. A. (2017). STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN DAYA BELI KONSUMEN MELALUI MEDIA SOSIAL. Competence: Journal of Management Studies, 11(2), 210–216.
Saputra, F., Ali, H., & Mahaputra, M. R. (2023). Peran Ingredients, Influencer Review dan Live Streaming Marketing terhadap Minat Beli Konsumen pada Produk Skincare Varian Mugwort. Jurnal Komunikasi Dan Ilmu Sosial (JKIS), 1(3), 141–153. https://doi.org/https://doi.org/10.38035/jkis.v1i3
Saputra, F., Khaira, N., & Saputra, R. (2023). Pengaruh User Interface dan Variasi Produk terhadap Minat Beli Konsumen (Studi Literature). Jurnal Komunikasi Dan Ilmu Sosial (JKIS), 1(1), 18–25.
Saputra, F., & Mahaputra, M. R. (2022). Relationship of Purchase Interest , Price and Purchase Decisions to IMEI Policy ( Literature Review Study ). Journal of Low Politic and Humanities, 2(2), 71–80.
Saputra, F., & Sumantyo, F. D. S. (2022). The Role of Marketing Management in Information Industry: Corporate Image , Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). Jornal of Applied Management and Business, 3(2), 46–54. https://doi.org/10.37802/jamb.v3i2.267
Saputra, F., & Sumantyo, F. D. S. (2023). Pengaruh Sistem Informasi Manajemen: Kepuasan Konsumen dan Keputusan Pembelian Tiket MPL Mobile Legend di Aplikasi Blibli.com. Cuan: Jurnal Kewirausahaan Dan Manajemen Bisnis, 1(2), 98–105.
Sivaram, M., Munawar, N. A., & Ali, H. (2019). DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science, 1(2), 232–246. https://doi.org/10.31933/DIJMS
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Wang, Y., & Yao, M. Z. (2020). Did you notice the ads? Examining the influence of telepresence and user control on the effectiveness of embedded billboard ads in a VR racing game. Journal of Interactive Advertising, 20(3), 258–272.
Widjanarko, W., Hadita, H., Saputra, F., & Cahyanto, Y. A. D. (2023). Determinasi Kemudahan Akses Informasi Bagi Keputusan Investasi Gen Z. Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-Commerce, 2(4), 248–264.
Widjanarko, W., Saputra, F., & Hadita. (2023). Analisis Keputusan Pembelian dan Loyalitas Pelanggan terhadap Voucher Gratis Ongkos Kirim E-Commerce Shopee Indonesia. Jurnal Ilmu Manajemen Terapan, 4(5), 678–685.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Michal Wasserbauer
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Education Management and Social Science (DIJEMSS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Education Management and Social Science (DIJEMSS).
