Role of Technology Utilization and Product Quality on Competitive Advantage of Micro, Small and Medium Enterprises (MSMEs)
DOI:
https://doi.org/10.31933/dijemss.v5i2.2343Keywords:
Competitive Advantage MSMEs, Technology Utilization, Product QualityAbstract
The article on the role of technology utilization and product quality on the competitive advantage of micro, small and medium enterprises (MSMEs) is a scientific literature review article within the scope of marketing management science. The purpose of writing this article is to build a hypothesis of the influence between variables which can later be used for further research within the scope of marketing management science. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Technology utilization plays a role in the competitive advantage of MSMEs; and 2) Product quality plays a role in the competitive advantage of MSMEs.
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